A free business export roadshow is coming to Cromwell next week and people are encouraged to register for the March 18 event.Hosted by Business South in conjunction with ExportNZ, representatives from government agencies Andrew Jenks (Ministry of Foreign Affairs and Trade), Jessica Guthrie (New Zealand Story), Phil Quinn (NZ Export Office) and Ken Aitcheson (NZ Trade and Enterprise) would each give a presentation.The free series of events was designed to give exporters and businesses the opportunity to hear from ExportNZ’s partners about how they were supporting the industry, and give people the space to engage, provide feedback, and ask questions.Running between March 17 and April 2, the expo was covering Dunedin, Cromwell and Christchurch in the south.Business South business navigator Amanda Cushen said in Central Otago there would be a high focus on horticulture and viticulture, given the types of businesses already registered.There were also manufacturing businesses and some involved in banking and finance that would be attending.After each speaker there would be a Question and Answer session to give people a chance to ask questions before the next presentation.She said after the guest speakers there would also be a networking and refreshment hour which was valuable for people to mix and mingle with officials and other exporters.ExportNZ is helping drive New Zealand’s goal of doubling the value of exports by 2034, and the nationwide roadshow would discuss the latest in support, trade policy and market opportunities.The organisations involved played a crucial role in supporting businesses to expand into global markets and maximize the benefits of trade agreements. Other highlights of the roadshow included providing direct insights into government-backed initiatives helping exporters navigate international markets.Also ensuring people understood how New Zealand’s economic policies and Free Trade Agreements (FTAs) could benefit their business. Register online for the Cromwell event Here.

During a tricky time for Central Otago young people to find sustainable employment in a tough job market, the Mayors Taskforce for Jobs (MTFJ) Community Employment Programme (CEP) has helped over 20 young people into work since the initiative began a year ago. The programme, born of a partnership between Central Otago District Council, Local Government New Zealand and the Ministry of Social Development, focuses on getting 16 to 24-year-olds into sustainable employment, highlighting the power of localism while promoting community-led solutions for youth employment, education and training.“Rural mayors have well and truly embraced this programme across the country – we see the benefit in retaining local talent, upskilling our young people, and helping both employers and employees navigate the process. It is great to have this in Central Otago,” Central Otago Mayor Tamah Alley said.“We know that the transition from school to training, further education or employment is more challenging today than has previously been. Removing barriers, such as not having a driver licence or the right safety gear, through to helping with CV writing and how to prepare for an interview, means young people have a better shot when it comes to being ‘work ready’.” Mayor Alley and MTFJ coordinator Craig Gilchrist saw the programme benefits first-hand when they visited the Roxburgh Hydro station to meet Logan Hay and his employer, MB Century, which specialises in hydro, geothermal and hydrogen maintenance and engineering solutions.MB Century trades assistant Logan Hay (right) shows off the newly refurbished turbine assembly which is now back online, generating electricity for Contact at the Roxburgh Hydro Station. With him are MTFJ Coordinator Craig Gilchrist and Central Otago Mayor Tamah Alley.Through working with MTFJ, Logan was successfully placed as a trades assistant, part of the team replacing the 60-year-old turbines. Five months in, he is thriving in the position and was hoping it would be part of a long-term pathway into a mechanical fitter’s apprenticeship.Describing how the MTFJ programme helped, Logan said: “Keeping me motivated when I was finding it tough; Craig was able to find opportunities when I thought there were none, put me through some training, helped me with CVs and applications, kept me positive, and made me realise what I would be good at. I couldn’t be in a better job. It is a perfect fit. Everyone at the dam is awesome, and I am learning new things every day.” MB Century Ltd was passionate about supporting local youth and the wider community, project manager Jennifer McLean said.“We are new to the community and are here for the long run. Embracing the Mayors Taskforce for Jobs programme and employing Logan has proven to be a really positive decision. Logan had clearly been well supported to be work-ready, and a good match for us. “We have no regrets bringing him on. He shows commitment, brings a fresh set of eyes, and is keen to be trained. Engaging with the MTFJ programme eliminated a lot of the risk for us when recruiting.” Mayor Tamah encouraged other employers and young people to reach out and reap the benefits of working with MTFJ.“A big part of the success is down to building relationships with both employers and employees. There is also an element of pastoral care that often workplaces don’t have the time to cover off. Starting in your first full-time job, or getting a new one after a few false starts, can be daunting. Having support from an adult who’s not your parent can be the difference between another false start, and success.“I am so proud to be able to continue Mayor Cadogan’s work in this space. With a background in Youth Aid, I have a great understanding of the benefits for young people that come with having something to do and something to hope for.” Details about the Mayors Taskforce for Jobs programme can be found at CODC Jobs, or Craig can be contacted direct at [email protected] or 022 621 5739

The digital world isn’t slowing down. If anything, it’s moving faster than ever. In 2025, having a strong digital marketing strategy isn’t just a bonus. It’s essential for businesses of all sizes.So, what exactly is a digital marketing strategy? It’s a plan that outlines how your business will use online channels, like social media, search engines, email, and digital advertising, to connect with customers, build brand awareness, and drive sales. Instead of guessing or doing things on the fly, a strategy gives you a clear direction, helping you make the most of your marketing efforts.Whether you run a retail store, a service-based business, or a hospitality venue, the way people discover and engage with brands has evolved. Without a clear plan, you risk being left behind while competitors take the lead.Here’s why you need a solid digital marketing strategy in 2025:1. Consumer Habits Have ChangedRecent data shows that two-thirds (66%) of NZ shoppers browse online before buying in-store, and around a third (36%) use their mobile to check prices. More people than ever are turning to their phones, social media, apps, and search engines to find businesses, read reviews, and make purchasing decisions. If your business isn’t showing up where they are looking, you’re missing out on valuable opportunities.2. Marketing Consistency Builds Trust and RecognitionOne of the biggest mistakes businesses make is being inconsistent with their marketing efforts. Sporadic posts, one-off ad campaigns, or months of silence can hurt brand awareness. Customers are more likely to trust and remember businesses that show up regularly. A well-planned digital marketing strategy keeps your brand visible, reinforcing trust and familiarity, even if people aren’t ready to buy straight away.3. Multiple Digital Platforms Maximise ReachGone are the days when having a website or a Facebook page was enough. Successful businesses now use multiple digital platforms to stay visible, including social media, email marketing, and even local platforms like The Central App. Using a mix of channels helps you reach different segments of your audience and keeps your brand top of mind.4. Keeping Your Brand in People's MindsNot every marketing effort will lead directly to a sale, and that’s okay. The goal of digital marketing is to keep your brand in front of people so that when they do need your product or service, you’re the first business they think of. Regularly appearing on social feeds, in search results, or through email updates increases the chances of turning potential customers into loyal ones.5. Social Media is No Longer OptionalSocial media isn’t just for keeping up with friends—it’s a powerful business tool. Platforms like Facebook, Instagram, and LinkedIn influence purchasing decisions more than ever before. Having a strategy in place ensures you’re not just posting randomly but creating engaging content that connects with your audience in meaningful ways.6. Search Engine Visibility MattersWhen people need a product or service, they Google it. If your business doesn’t have a strong online presence, including an optimised website and local SEO, you’re missing out on potential customers. A well-planned digital marketing strategy ensures you appear higher in search results, making it easier for people to find you.7. Your Competitors Are Already OnlineEven if you’re not focusing on digital marketing, your competitors likely are. If they’re showing up in search results, engaging on social media, and running ads, they’re attracting customers who might otherwise choose you. Staying competitive means keeping up with digital trends and being proactive in your marketing efforts.Get Started TodayIf you don’t have a digital marketing strategy in place for 2025, now is the time to act. Start with the basics: optimise your website, build a social media presence, advertise consistently across platforms. The sooner you start, the stronger your online presence will be—and the more customers you’ll attract.Want help getting started? Let’s chat about how we can create a strategy tailored to your business!

Clarification: This story has been updated to clarify issues around the farmers suspended and the companies involved. Two farmers have been temporarily suspended as part of a New Zealand Merino Company investigation into allegations around animal welfare at some of its supplier's farms.But the company says its independent investigation found its suppliers' farms were well maintained and sheep were healthy, though it did find some breaches of standards.The investigation was launched after animal rights group People for the Ethical Treatment of Animals (PETA) released an exposé into 11 sheep farms and shearing sheds across Aotearoa, raising animal welfare concerns for the sheep being shorn.The Merino company launched an investigation but it says much of the footage released by PETA has been wrongly attributed to its programme.Among a number of actions, it has stood down two farmers for breaches of standards in handling animals, though it is not for footage in the videos.It found issues related to inadequate training and supervision of staff and contractors, minimising animal stress and best practice animal handling, leading to sanctions against the farmers.PETA's video footage showed what it called atrocities, including workers standing on a sheep's neck, dragging them across the floor and sewing up a bloody wound without pain relief.PETA said it was taken at Hunter Valley in Otago, though the Merino Company says Hunter Valley does not supply ZQ merino wool for it.New Zealand Merino company employed independent investigator Auditor Control Union to look into two farms identified in the videos, and found breaches of ZQ and the Responsible Wool Standard.Chief executive Angus Street said there was no evidence of mistreatment.The investigator did a further 50 full site inspections at other ZQ-supplier sites as part of a wider investigation.It issued 35 corrective actions, mostly on documentation and record keeping.There are a further nine corrective actions pending from the investigator to be resolved within 30 days.The merino company said it's focussed on enhancing its ZQ programme.PETA said all farms targeted in its investigation supplied ZQ-certified wool, which is described as the "world's leading ethical wool brand" - but the New Zealand Merino Company disputes this.In a statement, PETA vice president Jason Baker said it was unsurprising that New Zealand Merino Company was trying to defend, deflect and deny the claims, rather than addressing them.Baker said despite the claim the farms were not a ZQ facility, they refused to explain why ZQ-branded boxes were being used on site.PETA says video footage captured on New Zealand farms exposes the cruelty involved in sheep shearing. Photo: Supplied / PETA Asia

Prime Minister Christopher Luxon was the first lucky passenger of the Highlands Motorsport Park’s newest Lamborghini at a business lunch on Thursday.Hosted by Business South, the prime minister also raced go carts with Waitaki MP Miles Anderson (whom he lost to), and visited Cromwell College.The invitation-only event for about 70 business leaders from Queenstown Lakes, Central Otago and Dunedin was an opportunity to hear directly from the Prime Minister as he discussed Government plans to turbo charge the economy.Luxon said on a Facebook video with Anderson that the whole region was in growth mode, “and with that comes challenges around infrastructure, health and education, but we are working our way through that.”Having just returned from Vietnam, he said the high quality of Central Otago cherries had been given a special mention by business leaders overseas.Business South navigator Amanda Cushen said the Prime Minister was very inspiring and enjoyed his ride in the Lamborghini, “being the first new bum on the seat other than the driver” - reaching speeds of up to 215km/hr.Business South chair Dewald de Beer said what he took from the Prime Minister’s speech at the lunch was the need to focus on growth and take action. “As businesses, we must view economic growth as our responsibility. The government's ability to fund and assist is limited due to the significant debt and the current size of our economy. The government's role should be to create an environment where businesses can thrive,innovate, and take decisive action.”Dewald said if we want a sustainable and prosperous future for generations to come, we must take the initiative. “We are lagging behind countries like Ireland, Estonia, and Denmark, which are similar in size but have higher productivity. Productivity isn't just about working harder; it's about working smarter and faster. For example, Ireland is now twice as wealthy as New Zealand, whereas it used to be the other way around. We need to become the masters of our own destiny.“We are situated in one of the most dynamic regions in the world, and as a country, we need to prepare and seize the opportunities it presents. We must find innovative ways to fund growth that will benefit us in the long run, making us more competitive and less reliant on external funding.”On Friday the Prime Minister also attended the Wanaka A&P Show.

Business leaders will get the opportunity to learn from international Artificial Intelligence expert Kelly Slessor when she returns to Central Otago next week.The Australian-based marketing strategist came to Alexandra last year to host a seminar at Monte Christo, and will return this time to Cromwell for one day only on Friday (March 14) to host practical workshops to beginners at 10.30am and those who attended last year and looking for something of a more advanced session at 12.30pm and 3pm. Central locals are welcomed to attend both the beginners and advanced workshops.Kelly’s seminar will cover how people can use custom GPTs to write content (social posts, blogs, emails—without the headache), creating AI-powered standard operating procedures to train teams and scale faster, and automating proposals and administration.Hosted by The Central App, the seminar offered insights on how to leverage AI to drive growth, efficiency and innovation in the workplace.Originally from the UK and the daughter of a Nigerian father, Kelly quickly learned about coding as a young woman growing up with a father who was left crippled and unable to work.When her father bought a home computer to further himself with his career, Kelly realised “that on the other side of every digital experience is a living breathing customer.”Eventually moving to Australia, she used her expertise to design digital experiences for major corporate companies, and AI was soon at the forefront of that.“The rate of change in AI is like nothing we have ever seen in history before,” she said.AI was literally going to infiltrate everything we do in business, but the key was teaching people not to be fearful of it, she said.“AI is like the ultimate calculator and we just can’t unplug this. But we do have to train it in the right way.”When AI first arrived in the world, it received one million users within the first five days. And the more people who used it the better the apps would become, she said.Kelly was quick to point out that it would never replace humans, but by using it appropriately “was where we get the gold out of it.”She said it was important that businesses used the right apps to generate their content, video and images, and the more precise the instructions, the better the outcome.Want to win two tickets to our incredible AI workshop?Simply fill out this form, and you'll be in the draw to WIN!Tickets are for the 10:30am beginners workshop on Friday, 14th. If you'd like to learn more, or get a seat at one of the events email [email protected]

Imagine you’re browsing for a product—perhaps a locally made skincare range. You come across several options, all claiming to be natural and effective. What makes you choose one over the others?Now, consider a brand that shares a personal story. The founder talks about years of struggling to find a solution for their child’s sensitive skin. After countless failed attempts, they discovered a combination of natural ingredients that transformed their child’s skin. That success led to the creation of their own product, something they now share with others facing similar struggles.Chances are, that story would resonate more than a simple list of ingredients and benefits. That’s because storytelling isn’t just about selling a product or service—it’s about creating a connection.Why Storytelling WorksStorytelling goes beyond marketing. It’s how people relate to businesses, products, and ideas. A well-told story can:Build trust and authenticity – A genuine story gives people insight into why a business exists and what it stands for.Make messages more memorable – Facts and figures are easy to forget, but stories stay with people.Create an emotional connection – Stories help customers see themselves in a situation and understand how a product or service fits into their lives.Encourage action – Whether it’s making a purchase, booking a service, or simply engaging with a brand, storytelling influences decisions.How to Use Storytelling EffectivelyBringing storytelling into a business doesn’t have to be complicated. It can be as simple as sharing:The inspiration behind starting the business.A real customer experience and how it shaped what the business offers.The process behind creating a product or delivering a service.A compelling story doesn’t need to be dramatic—it just needs to be real. People connect with honesty, whether it’s a challenge overcome, a lesson learned, or a passion pursued. By sharing these moments, businesses can create a lasting impression that goes beyond just what they offer.

A massive funding shortfall for wilding conifer control has resulted in the Otago Regional Council agreeing to look for additional regional investment.A business case for an additional $66million over the next 10 years was discussed at the Environmental Implementation Committee yesterday - which would allow another five management units across Otago to be added to the Otago Wilding Conifer Strategy.Otago’s iconic landscapes were vulnerable to the invasion of wilding conifers with an estimated 8.4 per cent - or 295,830 ha – of Otago currently affected by wilding conifer infestation.One of the actions within the Otago Wilding Conifer Strategy was to prepare a business case to inform preparation of the next Long-Term Plan (LTP). But feedback from councillors in initial discussions about the LTP was to not include wilding conifer control work, so the business case was not prioritised.The Ministry For Primary Industry (MPI) has previously advised that the total annual budget nationally would only be $10 million - a significant reduction in funding compared to the three years prior where $22.5million was provided.Otago had one of the biggest infestations of wilding pines in New Zealand FILE SHOTManager environmental implementation Libby Caldwell said in her report to the committee, there was an opportunity to explore new funding options in conjunction with Environment Southland and Environment Canterbury.The $66million business case was $44million more than what was currently committed to the project by the Government.Committee chair Alexa Forbes said $44million was a “massive shortfall,” and Cr Gretchen Robertson said while it was useful to get some additional funding recently ($500,000 through the International Visitor Conservation and Tourism Levy), it was not enough.“We need to be working really closely with our partners on this and who can influence the Government, and we must get on with it…. we can’t lose the fight.”Funding cuts in the past two years has meant the Central Otago Wilding Conifer Group has had to defer some of its 34 maintenance projects.Project manager Pete Oswald told the regional council last year lack of funding was putting the whole project at risk.Have a story to share?Contact [email protected]

Queenstown Lakes district Mayor Glyn Lewers is fighting for Wanaka, Cromwell and Queenstown to have its own constituency under the Otago Regional Council representation review.The three towns are currently covered by the Dunstan ward, which will receive an extra councillor within the next year - while Dunedin will drop down from six to five, under the review.Meanwhile, Dunedin leaders are also desperately trying to hang on to their quota, and Local Government New Zealand commissioners considered appeals at a hearing yesterday - one from Queenstown Lakes and the other Dunedin City Council.Mayor Lewers said the constituency hadn’t changed “since last century” (2018), and yet was in the midst of rapid population growth that would continue for the next 20 years.A new constituency, alongside Dunstan, would mean Cromwell would break away and form with Wanaka and Queenstown, with three of its own new elected representatives.But ORC chair Gretchen Robertson said forming a Wanaka/Queenstown/Cromwell constituency and taking Dunedin City council's position to retain 6 councillors incorporating Mosgiel/Strath Taieri, would leave only three councillors to cover the rest of Otago, a huge and diverse area, spanning the Catlins to Waitaki and over to Clyde. Otago Regional Council chair Gretchen Robertson. SUPPLIEDThe Dunstan ward currently had three elected members and would increase to four from October - Alexa Forbes based in Queenstown has indicated she wouldn’t stand again - alongside Gary Kelliher, of Alexandra, and Michael Laws in Cromwell.Commissioners asked the regional council why it was waiting another six years to add a constituency when the Queenstown Lakes district was so heavily populated already.Cr Robertson said there was opposition in putting Cromwell in with Queenstown and Wanaka, and it also meant leaving the Dunstan ward with just one councillor, as the numbers of elected members would shift to the more populated area.Mayor Lewers’ argument was the Dunstan constituency had significantly different challenges, environment, diverse needs and populations from each other - specifically Queenstown versus Ranfurly or Omakau.Cr Robertson said she expected there would be quite a lot of interest from people wanting to stand in the Dunstan ward at the next election.But Mayor Lewers said they couldn’t wait another six years for the next review because the growth was “eyewatering,” and they felt constantly overlooked.“At some point Queenstown, Wanaka and Cromwell will have higher population numbers than any other constituency,” he said.Since the last review in 2018, the Dunstan ward population has increased from 57,400 to 78,800.The representation review received 45 submissions and a further 120 responses to its online survey.The Local Government Commission will determine the arrangements by April 2025, and they will take effect for the local government elections in October 2025.Have a story to share?Contact [email protected]

A proposal to build a 1200sqm house on part of an Outstanding Natural Landscape (ONL) near Cromwell has been dismissed in the Environment Court.Larksbay New Zealand Trustees appealed their resource consent decision from two years ago, against the Central Otago District Council, after an application on their 20ha vineyard site was declined.Environment Court Judge Prudence Steven released her decision on February 20, following a hearing in Queenstown on November 26 last year.The original application was for a 1988sqm house but had been reduced in size, and planned to be closer to the vine-covered slopes behind it.The application had been supported by landscape artist Sir Grahame Sydney and his wife Fiona, who spoke at the original hearing.Te Kano Estate owners Keith and Rhonda Lloyd applied for their consent back in 2021, on a historically significant site once mined for gold in the 1860s.The couple had owned the land since 2016 and established a vineyard on the lower foothills of the Dunstan Range. They also own vineyards within the district and in the Waitaki Valley.They currently resided in Singapore but stayed in Queenstown at a family home on trips to New Zealand.The CODC declined the application for reasons including the proposed dwelling would have unacceptable adverse effects on the open space and visual amenity values of the prominent hillside on which it would be located. The Environment Court decision accepted the opinions of the experts called by the council, and brought attention to the fact the original consent for 17 rural lots were only to be used for viticultural purposes.The consent included an applicant volunteer restrictive condition that any future dwellings within the subdivision should not be visible from State Highway 8 directly adjacent to the site.A recent District Plan Change (PC5) had also introduced greater protection for landscape character and had changed the activity status for residential activity from controlled to restricted discretionary.Have a story to share?Contact [email protected]

As a manager or employer, the chances you’ve heard that phrase at least once from a staff member, if not multiple times during your career. And when you’re already under pressure, it’s enough to make your blood boil!Let’s face it, for a lot of us “survive til ’25” was a rough ride and the tunnel to “thrive in ‘25” might feel like it isn’t getting any shorter, as we stare off to the second half of the year. “Low productivity” and “unemployment” headlines dominate the news, and the Reserve Bank’s chief economist, Paul Conway, is suggesting a weak economic outlook with multiple factors including weak productivity, investment, and trade. So, when someone says, “it’s not in my job description” it can feel like the last straw. And that’s often how a dispute can start. Personal GrievancesIf you’re under pressure and you hear this statement, there’s a good chance you might react badly, and if you do, “Reason” can leave the building, leaving the door open for “Personal Grievance” (PG) to enter. If you’ve ever had a PG raised against your business, you’ll know it can be expensive, stressful, and massively time consuming. If you’re lucky, the outcome of a PG might result in a settlement and if not, it can cost thousands to pursue a defence through the Employment Relations Authority. Frustratingly, you can be 12-18 months away from being in front of someone who can tell you if you’re wrong or right with your approach to the situation. There is a high risk that you could lose the case and be considered to have failed to act like a “fair and reasonable employer with regard to all the circumstances at the time”. Not to mention the settlement amounts today are typically more than the $3-7K we were seeing only 10-15 years ago. Or the $10-15K from only 5 years ago. These days, you’ll be lucky to see any change from $20K in a settlement, and additional legal costs can mount quickly. Avoiding Personal GrievancesSo, how do you avoid this sort of outcome when you’re under pressure and your staff just don’t “get” the situation? It’s simple, you make time to share it with them, maybe identify some clear processes to updating job descriptions, and ensure everyone understands the core company objectives and underlying values of the company. Five birds (maybe more), one stoneAt EASI NZ, we love “working smarter”, so our recommendation is to combine regular reviews of staff performance with an overview of your company productivity. Use these conversations as a chance to identify the blockers that prevent people from reaching the desired outcomes. Eliminate or mitigate the challenges to ensure your outputs and productivity are in line with your overall business strategy and goals. This should not be used as an opportunity to play a blame game; it’s about identifying continuous improvements.Isn’t that more work?No, collaborating with your staff builds their understanding of the business and the goals, it builds loyalty by creating an inclusive environment, and provides opportunities to instill your values across the whole business. You can often find efficiencies that reduce workloads.With the early identification of potential problems and/or niggles in the business you can reduce stressful situations and can prevent issues from occurring in the first place. This in turn helps to reduce staff attrition rates and empowers your staff while enabling you to discuss ongoing changes and improvements to the business that may need to be reflected in their job descriptions.Reviews are a great way to collaborate with your staff to achieve more efficient outcomes by working smarter, not harder.Doing it - Ourselves!Let’s face it, we can’t rely on anyone arriving on a shiny white business horse to save the day, so it’s time for us to drive productivity by building capabilities and resilience in our own teams through internal collaboration.EASI NZ has a range of workshops to assist you in the “2025 Productivity Drive” so whether it’s building up your HR strategy, understanding your employment obligations, boosting your productivity, hiring the right person, or simply having someone who can manage a crisis, we’ve got you covered, and more. 

The region's rates look likely to increase by 14per cent on average after a “process error’’ was discovered by the Central Otago District Council (CODC) finance team.Council chief executive Peter Kelly formally apologised for the mistake at an extraordinary council meeting in Alexandra yesterday.Peter acknowledged a mistake where two live links had been used to input financial information had been discovered.“There are a number of consequences that have fallen out from this.”The finance team picked up the errors last week when opening tender documents for some of the new work going out in July.“We realised that the numbers that were in the existing long term plan didn’t look quite right,” Peter said.The numbers for water had been put into a previous spreadsheet, and that resulted in an increase of 1 per cent in rates, with the remaining 1.5per cent being the new contracts being entered.“It was a process error and I take full responsibility for that. I regret having to bring this matter up and the timing is not ideal,”Staff were looking through the tender documents and luckily the error was picked up, “so it is in some ways good that we did detect it when we did.”In her report, group manager - business support Saskia Righarts said it had been uncovered there needed to be some amendments made to the three waters operational budgets. At the same time the budgets were also adjusted to reflect the value of the recent contracts being tendered in three waters. Those two things combined have resulted in the average draft rates increase changing from 11.63 per cent to 14.03 per cent.The growth apportionments for the Omakau Water Supply Treatment Plant upgrades and the Omakau Wastewater Treatment Plant upgrades have also been increased to better align with the growth assumptions. This has resulted in a large increase in Omakau for both the water supply and wastewater development contribution charges.Cr Tracey Paterson said it was ‘’disappointing’’ and questioned whether they could stomach another increase for their ratepayers.The current numbers were still not reflective of what the final figures would be, and the amount could be greater still, depending on what the community told them, she said.Mayor Tamah Alley reflected on their position of asking staff to go away and make more savings, like they had last year.“There are costs that are outside of our control, and in the interim I don’t think they are going to magic up a 5 per cent reduction unless we say we’re not going to do something.”She hoped what she was hearing around the community would result in many submissions, so they could have an accurate reflection of what people wanted to pay for, and what they did not.Deputy Mayor Neil Gillespie said nothing was final yet, “this work has not finished.”The final document would come back to council on March 17, and then be out for public consultation from March 19 to April 16.The consultation document would then form the basis for the final 2025-34 Long-term Plan which was planned to be adopted by Council in June.Have a story to share?Contact [email protected] 

Running a small business can be an incredible experience—flexibility, freedom, and the ability to shape your own future. But let’s be real—it also means wearing multiple hats, juggling responsibilities, and often working way past what should be “quitting time.”The reality? Burnout is something many business owners face, and it can creep up before you even realize it. According to a report by CapitalOne, nearly half (42%) of small business owners have experienced burnout, and 24% are currently dealing with it.So, how do you take care of yourself while keeping your business running? The good news is that self-care doesn’t have to mean extreme morning routines or hours at the gym. Simple, practical changes can make all the difference. When you feel good, your business benefits too.Why Self-care Is Essential for Business OwnersAs business owners, we deal with all the usual work pressures—meeting deadlines, staying productive, and managing expectations. On top of that, we’re often responsible for every single aspect of our business. Work-life balance? It can feel impossible when your income depends on your effort.But here’s the thing—taking care of yourself isn’t just good for you; it’s good for your business. Studies have shown that happier, healthier entrepreneurs are more productive, creative, and successful. Making self-care a priority isn’t a luxury; it’s a smart business move.1. Schedule Breaks Like Business MeetingsThink of self-care as a meeting with your most important client—you. Block out time for breaks in your calendar and treat them as non-negotiable.A simple method to stay on track is the Pomodoro Technique: work for 25 minutes, then take a 5-minute break. After four cycles, take a longer 15–30 minute break. It helps maintain focus without exhaustion.Also, be upfront about boundaries. If a meeting lands on your lunch break, a simple message like, “Can we push this back 30 minutes? I’ll be more energized after a quick break,” can go a long way.2. Step Outside Every DayForget about 5 a.m. workouts or treadmill meetings—just getting outside for a bit can be enough. A short walk, sitting outside with coffee, or even a trip to the dog park can reset your mind and help you feel more refreshed.The goal isn’t about fitness milestones; it’s about giving yourself a moment to step away from work, get fresh air, and recharge.3. Set Work-Life BoundariesIt’s easy to let work bleed into personal time, but setting clear boundaries can make a huge difference. Establish office hours and stick to them. Let clients know when you’re available—and when you’re not.A simple auto-reply like, “I’m offline for the evening and will get back to you first thing tomorrow,” can set expectations and help you switch off guilt-free.If possible, automate repetitive tasks like invoicing or scheduling social media posts. And for a real reset? Try deleting work apps from your phone on weekends—it’s a game-changer.4. Find a Support NetworkRunning a business can feel lonely, especially if your friends and family don’t fully understand the challenges. That’s why connecting with other business owners is so important.Look for online communities, local networking events, or small business programs at your local library. Having a group of people who “get it” can be incredibly helpful, whether for sharing advice or just venting over coffee.5. Do Something That Slows Your Mind DownSelf-care doesn’t have to mean meditation or journaling if that’s not your thing. Find activities that give your brain a break—gardening, woodworking, swimming, or even baking.For example, pottery has been a game-changer for many—it forces focus on the task at hand and takes your mind off work stress. Find something that helps you unwind and recharge.The Bottom LineTaking care of yourself isn’t selfish—it’s a smart investment in both you and your business. If you’re constantly running on empty, your work will eventually suffer too.Start small. Pick one or two things that resonate with you and make them a part of your routine. You’ll be amazed at how even the smallest changes can make a big difference in how you feel—and how your business thrives.

Kelly recently shared a thought-provoking update on LinkedIn, highlighting a major shift in AI technology with the introduction of Operator by OpenAI. She emphasised that if you're a retailer who hasn't yet started experimenting with or implementing AI into your business, you're nearly at a tipping point—this is a technology that could define the future.Operator, although not yet available in Australia and New Zealand, represents a monumental leap forward. It’s an autonomous AI system that can browse the web, complete tasks, and make decisions based on simple, natural language prompts—no coding required. Kelly shared a demo that left her amazed: imagine asking Operator to find a recipe, automatically add ingredients to your grocery cart, and all you need to do is confirm your store choice. It's a seamless integration that doesn't rely on complex APIs or systems—just AI reasoning, moving like a human across the web.This, according to Kelly, is not just a glimpse of what’s to come—it’s a look into the future of how we’ll work and live. AI technology like Operator is poised to eliminate tedious tasks, freeing up time for people to focus on the things they're truly passionate about. She’s been predicting for years that AI will redefine everything from how we shop to how we work, and she believes this year will be a turning point for retailers—adapt now or risk falling behind.If you’re interested in learning more about the world of AI, Kelly is returning to our upcoming workshop in March to continue the conversation. For those who attended her last session, you’ll remember her insights and practical approach—she’ll be back soon to dive even deeper. It’s the perfect opportunity to learn more about AI’s potential in your business. Register Here. Don’t miss out!

Central Otago businesses are optimistic and momentum is picking up, according to tourism and retail operators and Business South Central Otago.Clyde’s Central Cycle Trail operations manager Jen Landers said the vibe was positive with bookings being at least twice the amount of last year.“On the 27th of December [in 2024] we had 70 people on bikes, and last year [2023] it was 20 to 30 on that day.”She said their merchandise in their Sunderland St store was going well with visitors spending to take away something from the trails they had done.Summer cyclists listen in during a group briefing at Central Cycle Trail. PHOTO: Supplied “There are no roadworks in Clyde and that’s been great too.”Jen said the cost of living was making it hard for New Zealanders especially with airfare prices within New Zealand.“I would love to see Kiwis travel a bit more… [the economic outlook for Central] will be quite positive once Kiwis start travelling again.”The mix of bookings was from mostly Australians (60 per cent), then Kiwis (30 per cent) and overseas tourists (10 per cent). Jen said the bulk of their business has been Otago Rail Trail bookings. “The competitive landscape for Lake Dunstan has been pretty packed as providers from Queenstown and Wānaka (and other areas) are bringing customers here themselves.” In the Teviot Valley, Roxburgh business Feninermans owner Sally Fenierman said they had a good trading period over summer with amazing feedback from customers.Teviot Valley Ward councillor Sally Feinerman, also owns Feinermans, a boutique health food store specialising in whole food, healthy options, local produce and gifts. PHOTO: File “From my business perspective, we’re becoming a lot more known from across the wider Otago region… we must be doing something right.”Sally said the Teviot Valley businesses such as hers could look at the off peak season and how they could strengthen this “shoulder period” trading.“We don’t really get the fog down in Teviot Valley and we really appreciate visitors who might be coming to get sunshine.“There’s an opportunity to market our strengths over the winter.”Cromwell’s The Gate group chief executive Glen Christensen said it had been an interesting summer, with strong bookings from Otago and overseas visitors. “Business trading was similar to previous, however the peak never arrived, but we were steadier for longer.”  Glen Christensen. PHOTO: Shannon ThomsonBSCO chair Dewald de Beer said there was a “positive sentiment” in the district.  “The biggest concern and uncertainty for businesses right now is still managing costs and generating enough turnover to stay afloat over the next 12 to 18 months as the economy continues to recover.“Compliance is definitely a factor in this, with rising compliance costs putting additional pressure on businesses. Dewald de Beer. PHOTO: File “However, this has been an issue for a while now, and with the current government in place…we might see some positive changes in this area.”Central Otago District Council economic development manager Nick Lanham said it certainly seemed like Central has been busy based on the number of the people around.  Nick Lanham. PHOTO: File “The large number of events in or near Central Otago would have contributed to this along with the filming of the East of Eden Netflix series in the Maniototo,” Nick said.   Have a story to share?Contact [email protected]

Business confidence improved in the last three months of 2024 with an increasing number expecting an improvement in general economic conditions.The Institute of Economic Research's December quarter business survey shows a net 9 percent of respondents thought economic conditions would improve, compared with the September quarter when a net 4 percent thought conditions would get worse.However, the improving outlook did not filter through to firms' own trading activity, with a net 26 percent of firms reporting a decline in activity in their own business in the December quarter.Firms remained cautious about hiring and investment, with a net 17 percent of firms reducing staff numbers in the December quarter.NZIER deputy chief executive Christina Leung said a a notable proportion of firms also intended to reduce investment in buildings, and plant and machinery over the coming year.Among industry sectors, the building sector was most upbeat, with a net 29 percent of firms feeling positive about the general economic outlook for the coming months.This was a sharp turnaround from the 9 percent of building sector firms who felt pessimistic in the September quarter.While a significant proportion of building sector firms reported a contraction in new orders and output, but they expected a recovery in activity.The retail sector also remained upbeat about the general economic outlook.Leung said a notable proportion of retailers expected a recovery in the first quarter of 2025."While some retailers were able to raise prices, retail sector profitability remained weak as cost pressures intensified." she said."The services sector was also feeling optimistic about the general economic conditions and demand outlook ahead despite the current soft demand."The optimism in the retail and services sectors reflects the expectations that many households will likely face reduced mortgage repayments as they roll over to lower mortgage rates over the coming year."Sentiment in the manufacturing sector also improved, though the industry was less optimistic than other sectors.Manufacturers reported increased demand in the December quarter, especially when it comes to exports."The lower New Zealand dollar was likely to have supported export sales," she said."However, the combination of intensified costs and reduced pricing power continues to weigh on the profitability of manufacturers," she said.Cost and pricing indicators pointed to a continued easing in inflation pressures in the New Zealand economy.The proportion of firms reporting higher costs fell to 35 percent.However, the proportion of firms raising prices in the December quarter was still historically low at 10 percent."The weak demand continues to reduce capacity pressures, which in turn weighs on inflation pressures in the New Zealand economy," Leung said."This is reflected by the continued dominance of the lack of sales, which is reported by firms as the primary constraint on their business."

New Year, fresh start! If you’re looking for simple yet impactful marketing ideas to connect with your audience and grow your business, we’ve rounded up 10 approachable strategies to try in 2024.1. Start EarlyThe early bird gets the worm, and the same goes for marketing. Get ahead of the pack by planning your campaigns before the New Year rush. Map out your goals, get creative with content ideas, and make sure everything—from your website to your backend systems—is ready to go. It’s not about being perfect; it’s about being prepared.2. Explore AIAI isn’t just a buzzword; it’s a handy tool that can make your marketing efforts smarter. Whether it’s chatbots to help with customer questions or analytics to understand what your audience wants, AI can save you time and boost results. The best part? You don’t need to be a tech wizard to start using it.3. Automate Where You CanAutomation is like having an extra set of hands. Use it to handle repetitive tasks, like sending out emails or scheduling social posts, so you can focus on brainstorming your next big idea. Think of it as working smarter, not harder.4. Keep the Creativity FlowingFresh content keeps your audience engaged. Play around with formats—short videos, quirky posts, heartfelt blogs—whatever works for your brand. The New Year is a great excuse to experiment and find new ways to tell your story.5. Tap into FOMOFear of missing out (FOMO) is a powerful motivator. Limited-time offers, exclusive deals, or early-bird discounts can make your audience feel like they’re part of something special. Make it fun, make it exciting, and make them want in!6. Be Social (The Right Way)Social media is about connection, not just promotion. Start conversations, share behind-the-scenes moments, and engage with your followers like you would with friends. Use polls, videos, and stories to make your content more interactive—and don’t forget to actually respond to comments and messages.7. Follow the DataWant to know what your audience cares about? Look at the data. See what they’re searching for or what’s trending, and shape your content around that. For example, fitness goals are big in January, so if your brand fits, create content that speaks to those resolutions.8. Try New ChannelsNew Year, new platforms! If you’ve been sticking to the same marketing channels, why not explore something new, like TikTok or Pinterest? People are open to fresh experiences at the start of the year, so it’s the perfect time to introduce your brand in unexpected places.9. Let Your Audience Create for YouUser-generated content (UGC) is like a gold star from your customers. Encourage them to share photos, reviews, or videos featuring your product. Run a contest or create a fun hashtag to make it easy for them to join in. Sharing their posts not only builds trust but also makes them feel appreciated.Final ThoughtsAt sparcgap, we believe in keeping things simple, creative, and human. Start where you are, use what you have, and take one small step at a time. Here’s to a New Year full of fresh ideas and exciting opportunities!

At a recent gathering, I shared a thought that didn’t exactly land well with the crowd.We were talking about our goals for 2025—big, ambitious ones. The energy in the room was high. Everyone was convinced they’d hit their targets this time, brushing off the goals they missed in 2024 as just minor setbacks.So I asked a simple question: “What will you do differently this year?”The response? “I’m just going to work harder.”I probed further: “Okay, but what, specifically, will you do differently?”After a moment’s hesitation, someone said, “Well, we need to post more on social, send more personalised emails… Maybe we should try TikTok? Do you think we should? I’m not much of a dancer, and it might be a bit young for us, right?”At that point, I couldn’t hold back:“If that’s the plan, it’s going to be the same story this year.”The room went quiet, and I quickly changed the subject.But here’s the hard truth: “Winging it” isn’t a strategy. Neither is just working harder.In eCommerce—and in business more broadly—effort without direction is like paddling upstream without a map. You’ll burn through your time and energy but won’t necessarily get anywhere meaningful.The businesses that doubled or even tripled their sales last year weren’t just lucky. They had a plan and changed things that didn't work. They knew what to do, when to do it, and how to adapt when things didn’t go as expected.As we step into 2025, it’s clear that success will come to those who are prepared for what’s next.Here are four key trends shaping the future of online retail in New Zealand and beyond this year, that you could potentially consider in your own planning:1. AI Agents Are Transforming eCommerceAI shopping assistants are set to revolutionise retail. Shoppers will use their own AI agents to find deals, compare products, and place orders effortlessly. Retailers will also leverage AI to predict trends, optimise stock, and provide hyper-personalised shopping experiences. This isn’t just futuristic—it’s happening now.2. Social Shopping Is Taking OffTikTok Shop is launching in Australia in early 2025, and New Zealand retailers should be ready to ride this wave. Social media platforms like TikTok, Instagram, and Pinterest are evolving into virtual shopping malls. Creating shoppable content, hosting live streams, and collaborating with influencers will become essential strategies for growth.3. Subscription Models Are Getting SmarterSubscription services are evolving into highly personalised offerings. Using AI and predictive analytics, businesses will anticipate customer needs and offer flexible subscriptions that feel tailored. This trend isn’t just about convenience—it’s about deepening customer loyalty.4. Sustainability Is a MustKiwis care about sustainability, and they’re putting their wallets where their values are. In 2025, eCommerce brands will need to focus on eco-friendly packaging, carbon-neutral shipping, and ethical sourcing. Nearly half of consumers are actively choosing brands with strong sustainability credentials—this isn’t optional anymore.These trends are exciting, but here’s the thing: success won’t come from simply knowing what’s on the horizon. It comes from having a strategy—a clear, actionable plan that ensures your efforts are focused in the right direction.The question is, what will you do differently this year?

AI is infiltrating every part of our lives, and that includes Christmas.That is not to say Santa is replacing his elves with robots, but it certainly is changing some people's holiday habits. Particularly when it comes to shopping for presents.Simon McCallum is a senior lecturer of AI and computer science at Victoria University. He has heard of some consumers turning to the technology to make buying gifts easier."AI can help open up your mind to other options that you hadn't considered, because it's another voice," he said.One way to do it is by providing the AI with information about the person you are buying for and asking for recommendations.I tried it out for the Morning Report Secret Santa.I typed in that I needed to buy for a radio producer with a few other details, and both Chat GPT and Perplexity AI suggested a variety of self-care products, stationery and sleep aids to help with the shiftwork.They were useful suggestions, but lacking personality even when I tried adding more details.According to McCallum, that is because I was not careful with how I used it."Everything that has happened in the chat so far is part of the input. So, once it has recommended candles and you continue with that chat, it will think that candles are a good idea and it will keep talking about candles," he explained.But even for expert AI users, getting AI to choose your gifts is not the same as selecting them yourself, and it won't be something everyone supports."I think there are still a fairly large number of people who value personal effort. They don't want to have someone else suggest a present, they want to show that they care about the person because they have spent time thinking about it themselves."McCallum also warned that it will not be long until this use for AI becomes commercialised."We might soon see companies buying product placements in AI. So when you ask the AI for recommendations, it won't give you just any recommendations, it will give you product recommendations from people who have paid to give you those specific ones."However, it is not just gifts that AI can assist with. There are a myriad of uses that can make the festive season easier.Need a quick and easy Christmas card? Ask AI to generate one.Are you expecting guests with a variety of dietary requirements? Ask AI to help you plan a menu.Do you have a long drive with children looming? Simon McCallum has some ideas for you"I use the Chat CPT app on my phone, and I get my kids to play I Spy with it," he said."It's very smart. You take a photograph, and it will try and guess what you're thinking of, so you can play endless I Spy with it."