Business leaders will get the opportunity to learn from international Artificial Intelligence expert Kelly Slessor when she returns to Central Otago next week.

The Australian-based marketing strategist came to Alexandra last year to host a seminar at Monte Christo, and will return this time to Cromwell for one day only on Friday (March 14) to host practical workshops to beginners at 10.30am and those who attended last year and looking for something of a more advanced session at 12.30pm and 3pm. Central locals are welcomed to attend both the beginners and advanced workshops.

Kelly’s seminar will cover how people can use custom GPTs to write content (social posts, blogs, emails—without the headache), creating AI-powered standard operating procedures to train teams and scale faster, and automating proposals and administration.

Hosted by The Central App, the seminar offered insights on how to leverage AI to drive growth, efficiency and innovation in the workplace.

Originally from the UK and the daughter of a Nigerian father, Kelly quickly learned about coding as a young woman growing up with a father who was left crippled and unable to work.

When her father bought a home computer to further himself with his career, Kelly realised “that on the other side of every digital experience is a living breathing customer.”

Eventually moving to Australia, she used her expertise to design digital experiences for major corporate companies, and AI was soon at the forefront of that.

“The rate of change in AI is like nothing we have ever seen in history before,” she said.

AI was literally going to infiltrate everything we do in business, but the key was teaching people not to be fearful of it, she said.

“AI is like the ultimate calculator and we just can’t unplug this. But we do have to train it in the right way.”

When AI first arrived in the world, it received one million users within the first five days. And the more people who used it the better the apps would become, she said.

Kelly was quick to point out that it would never replace humans, but by using it appropriately “was where we get the gold out of it.”

She said it was important that businesses used the right apps to generate their content, video and images, and the more precise the instructions, the better the outcome.

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Tickets are for the 10:30am beginners workshop on Friday, 14th. If you'd like to learn more, or get a seat at one of the events email [email protected]