Plenty of New Zealanders are working into their 70s. Deputy Prime Minister Winston Peters is one. Chief ombudsman Peter Boshier was another, until a rule forced him to resign.Data shows significant numbers of New Zealanders are working longer, even in the industries traditionally seen as physically taxing and potentially requiring an earlier exit.Data from Stats NZ shows there are almost 200,000 New Zealanders aged 65 or older reporting they are still in the workforce.Almost 90,000 are aged over 70.Over-65s made up 10.3 percent of machinery operators and drivers, 8 percent of labourers, 7 percent of professionals and 9.1 percent of managers.Over 70, the numbers roughly halved. They were 4 percent of managers, and 3 percent of professionals, clerical and admin workers, sales workers, and 3.7 percent of labourers.Over 80, managers had the strongest showing, with 0.7 percent of the workforce in that age range.In total, there were 1257 people aged over 90 reporting that they were working.Council of Trade Unions chief economist Craig Renney said it was not clear whether the people reporting work in sectors such as labouring and machinery operation were actually undertaking physical activity, or whether they were monitoring and managing others."There's a lot of people, particularly machine operators, who are the only people who know how to use this machine. As a consequence they're the last person standing in the shop who knows how to use the non-digital lathe."He said some people turned to driving buses, taxis or Ubers as a second career, particularly if they wanted more flexible hours or a different lifestyle.He said it was possible some of the people aged over 90 were working in a volunteer capacity, or could be the owner of a company."They may not be in what we call significant amounts of labour-based employment."Renney said it used to be the case that big employers had systems that moved older workers on to lighter duties as they got older."My father worked in a coal mine and couldn't be working on the face at 60 or 65 because you were a liability, you physically couldn't hack the job so you might get moved on to light duties somewhere else or you were there to train younger workers. We've sort of lost that as we've lost the very large employers."He said it was good that there was work for older people, provided they were working because they wanted to."The real challenge here is if people are being forced to work because their incomes are inadequate but they still need to pay the rent because they've never been able to buy their house."That is a sign of a failing welfare state because the pension isn't enough, they haven't built up enough KiwiSaver, they're forced to work at a time they probably don't want to. Lots of people want to work and get great enjoyment out of it but it should be a choice."The Office for Seniors older workers action plan said a third of the New Zealand workforce was aged over 50, and 50 percent of people aged 60 to 69 were employed.But it noted that these workers could have challenges finding and staying in paid work.It noted that Retirement Commission research found a third of people over 65 were working because they had to for financial reasons."For an increasing number of people who do not own their own home or do not have significant retirement savings, continuing to work in some capacity past the age of 65 is a necessity.'Gareth Kiernan, chief forecaster at Infometrics, said it was notable that there was increasing workforce participation in the 65 to 69 year old age group."And to a lesser extent in the 70 to 74, then it drops away pretty quickly after that."He said it made sense that a high proportion of people who remained in work were managers."That's a relatively easy job from a physical point of view and experience is always useful."But he said it was interesting there was also relatively strong participation from machinery operations and drivers, as well as labourers."I can envisage older people driving buses or taxis for a bit but labourers… that genuinely did surprise me. I wonder if what's coming through there is if I'm a manager or a professional or whatever and I hit 65 I can probably pretty much choose whether I want to keep working, if I don't and I have enough money for retirement, all good. It may well be that people continuing to work in some of the lower-skilled jobs literally do not have the choice, they still need money."He noted that discussions about raising the retirement age have pointed out that it may be harder for people in physical roles to continue past 65."Do you start to have some differential recognising, yeah if you're a tradie or a labourer or whatever you physically might not be able to keep working, you've probably been harder on your body for the last 40-odd years anyway so on average you're in a less good physical state as well as in a job requiring more physical effort."In some other countries, if people choose to retire earlier, they could opt to receive a lower payment."The problem with that is for the likes of labourers or tradies or whatever, they will have been on a lower income for rest of their lives anyway so it is continuing to make them worse off by giving them a lower retirement pension going forward. It almost reinforces potential systemic problems."Retirement Commissioner Jane Wrightson said it would be complex to make eligibility changes to NZ Super based on job types."A better way could be changing settings such as introducing income-testing applied to selective age groups but that also adds complexities which would come at additional administration cost and could disincentivise people from working longer."We know that any change to the age of eligibility would disproportionately disadvantage manual workers, carers and those they care for, and those with poor health, due to differences in savings, wealth and ability to remain in paid work after the age of 65. Women, Māori, and Pacific peoples are overrepresented in those groups. So extra support would be needed to support some people through to a later age of eligibility which would in turn reduce fiscal savings from raising the age. Political support for a stable long-term system is crucial."New Zealand Initiative chief economist Eric Crampton said some of the over-90-year-olds claiming to be working could be giving incorrect information."I'm sure that some of those are real. But what proportion are real vs jokers?"

A hearing on the proposed ‘farm park’ subdivision near Tarras by the Trevathan family will be held in early April.The Clutha Plains Trust development attracted 18 submissions - five in opposition, one neutral and 12 in support, but the Central Otago District Council’s planner Kirstyn Royce has recommended it be declined.Under the District Plan a subdivision needed to have average size of no less than 8ha and a minimum lot size of no less than 2ha within the Rural Resource Area.The 133ha proposed development would involve 16 new lots for residential use, with each lot only 2000sqm - making it non-complying.Those supporting the proposal considered the lot sizes were appropriate and would provide much needed rural style housing. The submitters in opposition raised concerns regarding the adverse effects of the proposal on the rural landscape. They considered the configuration of the subdivision meant the strip of houses would be clearly visible from the Clutha River Mata Au, parts of Bowman Rd and the submitters property. The land historically was subdivided off the larger Morven Station and currently used for cattle grazing.The new lots would have shared ownership with the larger farm through a body corporate type arrangement, managed by Jonny Trevathan.The application said the purpose of “clustering” instead of dividing into 8ha parcels was to allow for the productive land to be maintained in a larger parcel suited to the existing grazing usage.While the development took up usable productive farmland, it was far less than if the development was scattered throughout the 133.1190 hectares - thereby retaining a 119ha farm amongst the subdivision. The ‘farm park’ development enabled residents to live amongst an operational farm and have access to fruit and nut trees within the covenant areas. A similar farm park had also been consented on Jolly Rd in Tarras by Douglas Developments three years ago. Hillend Station near Wanaka and Bendemeer Estate at Lake Hayes were also based on a farm park model.The hearing has been set down for April 8 in Alexandra.

The digital world isn’t slowing down. If anything, it’s moving faster than ever. In 2025, having a strong digital marketing strategy isn’t just a bonus. It’s essential for businesses of all sizes.So, what exactly is a digital marketing strategy? It’s a plan that outlines how your business will use online channels, like social media, search engines, email, and digital advertising, to connect with customers, build brand awareness, and drive sales. Instead of guessing or doing things on the fly, a strategy gives you a clear direction, helping you make the most of your marketing efforts.Whether you run a retail store, a service-based business, or a hospitality venue, the way people discover and engage with brands has evolved. Without a clear plan, you risk being left behind while competitors take the lead.Here’s why you need a solid digital marketing strategy in 2025:1. Consumer Habits Have ChangedRecent data shows that two-thirds (66%) of NZ shoppers browse online before buying in-store, and around a third (36%) use their mobile to check prices. More people than ever are turning to their phones, social media, apps, and search engines to find businesses, read reviews, and make purchasing decisions. If your business isn’t showing up where they are looking, you’re missing out on valuable opportunities.2. Marketing Consistency Builds Trust and RecognitionOne of the biggest mistakes businesses make is being inconsistent with their marketing efforts. Sporadic posts, one-off ad campaigns, or months of silence can hurt brand awareness. Like a gym membership you have to go weekly to see the benefits!Customers are more likely to trust and remember businesses that show up regularly. A well-planned digital marketing strategy keeps your brand visible, reinforcing trust and familiarity, even if people aren’t ready to buy straight away.3. Multiple Digital Platforms Maximise ReachGone are the days when having a website or a Facebook page was enough. Successful businesses now use multiple digital platforms to stay visible, including social media, email marketing, and even local platforms like The Central App. Using a mix of channels helps you reach different segments of your audience and keeps your brand top of mind.4. Keeping Your Brand in People's MindsNot every marketing effort will lead directly to a sale, and that’s okay. The goal of digital marketing is to keep your brand in front of people so that when they do need your product or service, you’re the first business they think of. Regularly appearing on social feeds, in search results, or through email updates increases the chances of turning potential customers into loyal ones.5. Social Media is No Longer OptionalSocial media isn’t just for keeping up with friends—it’s also a business tool. Platforms like Facebook, Instagram, and LinkedIn influence purchasing decisions more than ever before. Having a strategy in place ensures you’re not just posting randomly but creating engaging content that connects with your audience in meaningful ways.6. Search Engine Visibility MattersWhen people need a product or service, they Google it. If your business doesn’t have a strong online presence, including an optimised website and local SEO, you’re missing out on potential customers. A well-planned digital marketing strategy ensures you appear higher in search results, making it easier for people to find you.7. Your Competitors Are Already OnlineEven if you’re not focusing on digital marketing, your competitors likely are. If they’re showing up in search results, engaging on social media, and running ads, they’re attracting customers who might otherwise choose you. Staying competitive means keeping up with digital trends and being proactive in your marketing efforts.Get Started TodayIf you don’t have a digital marketing strategy in place for 2025, now is the time to act. Start with the basics: optimise your website, build a social media presence, advertise consistently across platforms. The sooner you start, the stronger your online presence will be—and the more customers you’ll attract.Want help getting started? Let’s chat about how we can create a strategy tailored to your business - go to sparcgap.co.nz.

Janine Garner recently asked a simple but important question—are you really using LinkedIn to its full potential, or just scrolling in the background?'For Janine, LinkedIn isn’t just another social media platform. It’s where she connects with incredible people, shares her expertise, and, most importantly, attracts new clients. It’s been a game-changer for her business, but she knows most people aren’t making the most of it.The good news? That can change.In the latest episode of Unleashing Brilliance, Janine sat down with LinkedIn pro Karen Tisdell, who has spent nearly 20 years helping businesses use LinkedIn to drive real results. Karen shared some gold when it comes to making LinkedIn work for you, including:Why LinkedIn is THE place for business growth – Forget mindless scrolling on Instagram; LinkedIn actually connects you with the right people.Your profile is your digital handshake – It’s not just a résumé. It needs to tell your story and show people why they should connect with you.Building real relationships (not just adding contacts) – No more sending random connection requests and hoping for the best.Posting with purpose – Thought leadership and storytelling (not sales pitches) are the secret to standing out.The 9:1 rule of engagement – Want to get noticed? Comment strategically instead of just posting and hoping for likes.If LinkedIn has been sitting in your "too hard" basket, this episode is worth a listen. Catch the full chat with Karen Tisdell on...SpotifyYoutubeApple Music

With more New Zealanders choosing independent contracting over traditional employment, it's crucial to understand how the two differ legally. While contractors enjoy greater autonomy, they also face unique risks and obligations. For the business using contractors, it is important that they understand the implications of wrongly classifying a contractor. This article will examine how to navigate these arrangements effectively.How Do Contractors Differ from Employees?The line between contractor and employee isn’t always obvious. In disputes when deciding a worker’s status, the Employment Relations Authority considers several factors, such as the level of control the hiring party has over the work. If they dictate how, when, and where tasks are performed, it leans towards an employment relationship. Independence is another key consideration — contractors can often take on multiple clients or subcontract work, unlike employees. Taxation is also handled differently; employees have PAYE deductions, whereas contractors must manage their own taxes. Finally, the party providing tools and equipment can be a deciding factor. Employees typically use company resources, while contractors supply their own.Employees receive benefits like annual leave, sick leave, and employer KiwiSaver contributions. Contractors, on the other hand, are responsible for managing (and financing) these aspects themselves, making it vital to plan ahead.Why Misclassification MattersIncorrectly classifying an employee as a contractor can create significant legal issues for businesses. If it is deemed that they are actually an employee, then the Employment Relations Act 2000 (“ERA”) applies to the relationship and they will likely become liable for unpaid wages, holiday pay, and other entitlements, as well as face penalties for not deducting PAYE or contributing to KiwiSaver. Beyond financial repercussions, the ERA personal grievance framework would apply to the relationship.A recent and significant case in this area involved Uber drivers. The New Zealand Court of Appeal applied established tests to differentiate between contractors and employees, focusing on the practical realities of the working relationship rather than just contractual labels. Central to this determination were the "control," "integration," and "fundamental" tests. For workers, being misclassified may mean missing out on critical rights and protections, including the ability to lodge a personal grievance. It’s important to clarify the nature of the working relationship upfront to avoid this.Legal Framework for ContractorsContractors operate under different laws compared to employees. Their rights and responsibilities primarily stem from the terms of their contract, which forms the foundation of their working relationship. The Fair Trading Act 1986 offers additional protections, ensuring contractors aren’t subjected to unfair contract terms or deceptive practices. However, contractors are also responsible for handling their own tax obligations, including registering for GST if they earn over $60,000.00 annually.Negotiating a Strong ContractA well-drafted contract can prevent misunderstandings and disputes. It should clearly outline payment terms, including the rate, frequency, and invoicing process. The scope of work and deadlines must also be detailed to manage expectations. Termination terms, such as notice periods and conditions for ending the agreement, are equally important. Lastly, it’s wise to include a dispute resolution clause, specifying steps like mediation or arbitration in case conflicts arise.Handling DisputesWhen conflicts arise, contractors have several options:Attempt to resolve issues informally with the other party.Seek support from the Ministry of Business, Innovation and Employment (MBIE) or private mediators.For payment disputes, options include the Disputes Tribunal or issuing a statutory demand, if the debt exceeds $1,000.If the debt is over $30,000, you may apply to the District Court for relief. For contractors working in the construction industry, the Construction Contracts Act 2002 provides a streamlined process to resolve payment disputes.Upcoming Changes?The New Zealand government is considering introducing a 'gateway test' to clearly differentiate contractors from employees based on specific criteria, offering clarity and reducing legal uncertainties. These proposed criteria can be viewed here. This development underscores the importance for businesses and workers to carefully assess their working relationships, considering factors such as control, integration, and the fundamental nature of the work performed.It’s essential for contractors and businesses to stay informed about these developments as they may impact future agreements and rights.SummaryContracting can offer significant benefits, but it also comes with responsibilities. Whether you’re a contractor or a business hiring one, understanding the legal landscape can spare unnecessary time and money spent. When in doubt, seek professional advice to avoid costly mistakes. Checketts McKay Law have an expert team of employment law advocates who are willing to assist at any point along the way.

The digital world isn’t slowing down. If anything, it’s moving faster than ever. In 2025, having a strong digital marketing strategy isn’t just a bonus. It’s essential for businesses of all sizes.So, what exactly is a digital marketing strategy? It’s a plan that outlines how your business will use online channels, like social media, search engines, email, and digital advertising, to connect with customers, build brand awareness, and drive sales. Instead of guessing or doing things on the fly, a strategy gives you a clear direction, helping you make the most of your marketing efforts.Whether you run a retail store, a service-based business, or a hospitality venue, the way people discover and engage with brands has evolved. Without a clear plan, you risk being left behind while competitors take the lead.Here’s why you need a solid digital marketing strategy in 2025:1. Consumer Habits Have ChangedRecent data shows that two-thirds (66%) of NZ shoppers browse online before buying in-store, and around a third (36%) use their mobile to check prices. More people than ever are turning to their phones, social media, apps, and search engines to find businesses, read reviews, and make purchasing decisions. If your business isn’t showing up where they are looking, you’re missing out on valuable opportunities.2. Marketing Consistency Builds Trust and RecognitionOne of the biggest mistakes businesses make is being inconsistent with their marketing efforts. Sporadic posts, one-off ad campaigns, or months of silence can hurt brand awareness. Customers are more likely to trust and remember businesses that show up regularly. A well-planned digital marketing strategy keeps your brand visible, reinforcing trust and familiarity, even if people aren’t ready to buy straight away.3. Multiple Digital Platforms Maximise ReachGone are the days when having a website or a Facebook page was enough. Successful businesses now use multiple digital platforms to stay visible, including social media, email marketing, and even local platforms like The Central App. Using a mix of channels helps you reach different segments of your audience and keeps your brand top of mind.4. Keeping Your Brand in People's MindsNot every marketing effort will lead directly to a sale, and that’s okay. The goal of digital marketing is to keep your brand in front of people so that when they do need your product or service, you’re the first business they think of. Regularly appearing on social feeds, in search results, or through email updates increases the chances of turning potential customers into loyal ones.5. Social Media is No Longer OptionalSocial media isn’t just for keeping up with friends—it’s a powerful business tool. Platforms like Facebook, Instagram, and LinkedIn influence purchasing decisions more than ever before. Having a strategy in place ensures you’re not just posting randomly but creating engaging content that connects with your audience in meaningful ways.6. Search Engine Visibility MattersWhen people need a product or service, they Google it. If your business doesn’t have a strong online presence, including an optimised website and local SEO, you’re missing out on potential customers. A well-planned digital marketing strategy ensures you appear higher in search results, making it easier for people to find you.7. Your Competitors Are Already OnlineEven if you’re not focusing on digital marketing, your competitors likely are. If they’re showing up in search results, engaging on social media, and running ads, they’re attracting customers who might otherwise choose you. Staying competitive means keeping up with digital trends and being proactive in your marketing efforts.Get Started TodayIf you don’t have a digital marketing strategy in place for 2025, now is the time to act. Start with the basics: optimise your website, build a social media presence, advertise consistently across platforms. The sooner you start, the stronger your online presence will be—and the more customers you’ll attract.Want help getting started? Let’s chat about how we can create a strategy tailored to your business!

As a manager or employer, the chances you’ve heard that phrase at least once from a staff member, if not multiple times during your career. And when you’re already under pressure, it’s enough to make your blood boil!Let’s face it, for a lot of us “survive til ’25” was a rough ride and the tunnel to “thrive in ‘25” might feel like it isn’t getting any shorter, as we stare off to the second half of the year. “Low productivity” and “unemployment” headlines dominate the news, and the Reserve Bank’s chief economist, Paul Conway, is suggesting a weak economic outlook with multiple factors including weak productivity, investment, and trade. So, when someone says, “it’s not in my job description” it can feel like the last straw. And that’s often how a dispute can start. Personal GrievancesIf you’re under pressure and you hear this statement, there’s a good chance you might react badly, and if you do, “Reason” can leave the building, leaving the door open for “Personal Grievance” (PG) to enter. If you’ve ever had a PG raised against your business, you’ll know it can be expensive, stressful, and massively time consuming. If you’re lucky, the outcome of a PG might result in a settlement and if not, it can cost thousands to pursue a defence through the Employment Relations Authority. Frustratingly, you can be 12-18 months away from being in front of someone who can tell you if you’re wrong or right with your approach to the situation. There is a high risk that you could lose the case and be considered to have failed to act like a “fair and reasonable employer with regard to all the circumstances at the time”. Not to mention the settlement amounts today are typically more than the $3-7K we were seeing only 10-15 years ago. Or the $10-15K from only 5 years ago. These days, you’ll be lucky to see any change from $20K in a settlement, and additional legal costs can mount quickly. Avoiding Personal GrievancesSo, how do you avoid this sort of outcome when you’re under pressure and your staff just don’t “get” the situation? It’s simple, you make time to share it with them, maybe identify some clear processes to updating job descriptions, and ensure everyone understands the core company objectives and underlying values of the company. Five birds (maybe more), one stoneAt EASI NZ, we love “working smarter”, so our recommendation is to combine regular reviews of staff performance with an overview of your company productivity. Use these conversations as a chance to identify the blockers that prevent people from reaching the desired outcomes. Eliminate or mitigate the challenges to ensure your outputs and productivity are in line with your overall business strategy and goals. This should not be used as an opportunity to play a blame game; it’s about identifying continuous improvements.Isn’t that more work?No, collaborating with your staff builds their understanding of the business and the goals, it builds loyalty by creating an inclusive environment, and provides opportunities to instill your values across the whole business. You can often find efficiencies that reduce workloads.With the early identification of potential problems and/or niggles in the business you can reduce stressful situations and can prevent issues from occurring in the first place. This in turn helps to reduce staff attrition rates and empowers your staff while enabling you to discuss ongoing changes and improvements to the business that may need to be reflected in their job descriptions.Reviews are a great way to collaborate with your staff to achieve more efficient outcomes by working smarter, not harder.Doing it - Ourselves!Let’s face it, we can’t rely on anyone arriving on a shiny white business horse to save the day, so it’s time for us to drive productivity by building capabilities and resilience in our own teams through internal collaboration.EASI NZ has a range of workshops to assist you in the “2025 Productivity Drive” so whether it’s building up your HR strategy, understanding your employment obligations, boosting your productivity, hiring the right person, or simply having someone who can manage a crisis, we’ve got you covered, and more. 

Imagine you’re browsing for a product—perhaps a locally made skincare range. You come across several options, all claiming to be natural and effective. What makes you choose one over the others?Now, consider a brand that shares a personal story. The founder talks about years of struggling to find a solution for their child’s sensitive skin. After countless failed attempts, they discovered a combination of natural ingredients that transformed their child’s skin. That success led to the creation of their own product, something they now share with others facing similar struggles.Chances are, that story would resonate more than a simple list of ingredients and benefits. That’s because storytelling isn’t just about selling a product or service—it’s about creating a connection.Why Storytelling WorksStorytelling goes beyond marketing. It’s how people relate to businesses, products, and ideas. A well-told story can:Build trust and authenticity – A genuine story gives people insight into why a business exists and what it stands for.Make messages more memorable – Facts and figures are easy to forget, but stories stay with people.Create an emotional connection – Stories help customers see themselves in a situation and understand how a product or service fits into their lives.Encourage action – Whether it’s making a purchase, booking a service, or simply engaging with a brand, storytelling influences decisions.How to Use Storytelling EffectivelyBringing storytelling into a business doesn’t have to be complicated. It can be as simple as sharing:The inspiration behind starting the business.A real customer experience and how it shaped what the business offers.The process behind creating a product or delivering a service.A compelling story doesn’t need to be dramatic—it just needs to be real. People connect with honesty, whether it’s a challenge overcome, a lesson learned, or a passion pursued. By sharing these moments, businesses can create a lasting impression that goes beyond just what they offer.

The region's rates look likely to increase by 14per cent on average after a “process error’’ was discovered by the Central Otago District Council (CODC) finance team.Council chief executive Peter Kelly formally apologised for the mistake at an extraordinary council meeting in Alexandra yesterday.Peter acknowledged a mistake where two live links had been used to input financial information had been discovered.“There are a number of consequences that have fallen out from this.”The finance team picked up the errors last week when opening tender documents for some of the new work going out in July.“We realised that the numbers that were in the existing long term plan didn’t look quite right,” Peter said.The numbers for water had been put into a previous spreadsheet, and that resulted in an increase of 1 per cent in rates, with the remaining 1.5per cent being the new contracts being entered.“It was a process error and I take full responsibility for that. I regret having to bring this matter up and the timing is not ideal,”Staff were looking through the tender documents and luckily the error was picked up, “so it is in some ways good that we did detect it when we did.”In her report, group manager - business support Saskia Righarts said it had been uncovered there needed to be some amendments made to the three waters operational budgets. At the same time the budgets were also adjusted to reflect the value of the recent contracts being tendered in three waters. Those two things combined have resulted in the average draft rates increase changing from 11.63 per cent to 14.03 per cent.The growth apportionments for the Omakau Water Supply Treatment Plant upgrades and the Omakau Wastewater Treatment Plant upgrades have also been increased to better align with the growth assumptions. This has resulted in a large increase in Omakau for both the water supply and wastewater development contribution charges.Cr Tracey Paterson said it was ‘’disappointing’’ and questioned whether they could stomach another increase for their ratepayers.The current numbers were still not reflective of what the final figures would be, and the amount could be greater still, depending on what the community told them, she said.Mayor Tamah Alley reflected on their position of asking staff to go away and make more savings, like they had last year.“There are costs that are outside of our control, and in the interim I don’t think they are going to magic up a 5 per cent reduction unless we say we’re not going to do something.”She hoped what she was hearing around the community would result in many submissions, so they could have an accurate reflection of what people wanted to pay for, and what they did not.Deputy Mayor Neil Gillespie said nothing was final yet, “this work has not finished.”The final document would come back to council on March 17, and then be out for public consultation from March 19 to April 16.The consultation document would then form the basis for the final 2025-34 Long-term Plan which was planned to be adopted by Council in June.Have a story to share?Contact [email protected] 

Running a small business can be an incredible experience—flexibility, freedom, and the ability to shape your own future. But let’s be real—it also means wearing multiple hats, juggling responsibilities, and often working way past what should be “quitting time.”The reality? Burnout is something many business owners face, and it can creep up before you even realize it. According to a report by CapitalOne, nearly half (42%) of small business owners have experienced burnout, and 24% are currently dealing with it.So, how do you take care of yourself while keeping your business running? The good news is that self-care doesn’t have to mean extreme morning routines or hours at the gym. Simple, practical changes can make all the difference. When you feel good, your business benefits too.Why Self-care Is Essential for Business OwnersAs business owners, we deal with all the usual work pressures—meeting deadlines, staying productive, and managing expectations. On top of that, we’re often responsible for every single aspect of our business. Work-life balance? It can feel impossible when your income depends on your effort.But here’s the thing—taking care of yourself isn’t just good for you; it’s good for your business. Studies have shown that happier, healthier entrepreneurs are more productive, creative, and successful. Making self-care a priority isn’t a luxury; it’s a smart business move.1. Schedule Breaks Like Business MeetingsThink of self-care as a meeting with your most important client—you. Block out time for breaks in your calendar and treat them as non-negotiable.A simple method to stay on track is the Pomodoro Technique: work for 25 minutes, then take a 5-minute break. After four cycles, take a longer 15–30 minute break. It helps maintain focus without exhaustion.Also, be upfront about boundaries. If a meeting lands on your lunch break, a simple message like, “Can we push this back 30 minutes? I’ll be more energized after a quick break,” can go a long way.2. Step Outside Every DayForget about 5 a.m. workouts or treadmill meetings—just getting outside for a bit can be enough. A short walk, sitting outside with coffee, or even a trip to the dog park can reset your mind and help you feel more refreshed.The goal isn’t about fitness milestones; it’s about giving yourself a moment to step away from work, get fresh air, and recharge.3. Set Work-Life BoundariesIt’s easy to let work bleed into personal time, but setting clear boundaries can make a huge difference. Establish office hours and stick to them. Let clients know when you’re available—and when you’re not.A simple auto-reply like, “I’m offline for the evening and will get back to you first thing tomorrow,” can set expectations and help you switch off guilt-free.If possible, automate repetitive tasks like invoicing or scheduling social media posts. And for a real reset? Try deleting work apps from your phone on weekends—it’s a game-changer.4. Find a Support NetworkRunning a business can feel lonely, especially if your friends and family don’t fully understand the challenges. That’s why connecting with other business owners is so important.Look for online communities, local networking events, or small business programs at your local library. Having a group of people who “get it” can be incredibly helpful, whether for sharing advice or just venting over coffee.5. Do Something That Slows Your Mind DownSelf-care doesn’t have to mean meditation or journaling if that’s not your thing. Find activities that give your brain a break—gardening, woodworking, swimming, or even baking.For example, pottery has been a game-changer for many—it forces focus on the task at hand and takes your mind off work stress. Find something that helps you unwind and recharge.The Bottom LineTaking care of yourself isn’t selfish—it’s a smart investment in both you and your business. If you’re constantly running on empty, your work will eventually suffer too.Start small. Pick one or two things that resonate with you and make them a part of your routine. You’ll be amazed at how even the smallest changes can make a big difference in how you feel—and how your business thrives.

Kelly recently shared a thought-provoking update on LinkedIn, highlighting a major shift in AI technology with the introduction of Operator by OpenAI. She emphasised that if you're a retailer who hasn't yet started experimenting with or implementing AI into your business, you're nearly at a tipping point—this is a technology that could define the future.Operator, although not yet available in Australia and New Zealand, represents a monumental leap forward. It’s an autonomous AI system that can browse the web, complete tasks, and make decisions based on simple, natural language prompts—no coding required. Kelly shared a demo that left her amazed: imagine asking Operator to find a recipe, automatically add ingredients to your grocery cart, and all you need to do is confirm your store choice. It's a seamless integration that doesn't rely on complex APIs or systems—just AI reasoning, moving like a human across the web.This, according to Kelly, is not just a glimpse of what’s to come—it’s a look into the future of how we’ll work and live. AI technology like Operator is poised to eliminate tedious tasks, freeing up time for people to focus on the things they're truly passionate about. She’s been predicting for years that AI will redefine everything from how we shop to how we work, and she believes this year will be a turning point for retailers—adapt now or risk falling behind.If you’re interested in learning more about the world of AI, Kelly is returning to our upcoming workshop in March to continue the conversation. For those who attended her last session, you’ll remember her insights and practical approach—she’ll be back soon to dive even deeper. It’s the perfect opportunity to learn more about AI’s potential in your business. Register Here. Don’t miss out!

Business confidence improved in the last three months of 2024 with an increasing number expecting an improvement in general economic conditions.The Institute of Economic Research's December quarter business survey shows a net 9 percent of respondents thought economic conditions would improve, compared with the September quarter when a net 4 percent thought conditions would get worse.However, the improving outlook did not filter through to firms' own trading activity, with a net 26 percent of firms reporting a decline in activity in their own business in the December quarter.Firms remained cautious about hiring and investment, with a net 17 percent of firms reducing staff numbers in the December quarter.NZIER deputy chief executive Christina Leung said a a notable proportion of firms also intended to reduce investment in buildings, and plant and machinery over the coming year.Among industry sectors, the building sector was most upbeat, with a net 29 percent of firms feeling positive about the general economic outlook for the coming months.This was a sharp turnaround from the 9 percent of building sector firms who felt pessimistic in the September quarter.While a significant proportion of building sector firms reported a contraction in new orders and output, but they expected a recovery in activity.The retail sector also remained upbeat about the general economic outlook.Leung said a notable proportion of retailers expected a recovery in the first quarter of 2025."While some retailers were able to raise prices, retail sector profitability remained weak as cost pressures intensified." she said."The services sector was also feeling optimistic about the general economic conditions and demand outlook ahead despite the current soft demand."The optimism in the retail and services sectors reflects the expectations that many households will likely face reduced mortgage repayments as they roll over to lower mortgage rates over the coming year."Sentiment in the manufacturing sector also improved, though the industry was less optimistic than other sectors.Manufacturers reported increased demand in the December quarter, especially when it comes to exports."The lower New Zealand dollar was likely to have supported export sales," she said."However, the combination of intensified costs and reduced pricing power continues to weigh on the profitability of manufacturers," she said.Cost and pricing indicators pointed to a continued easing in inflation pressures in the New Zealand economy.The proportion of firms reporting higher costs fell to 35 percent.However, the proportion of firms raising prices in the December quarter was still historically low at 10 percent."The weak demand continues to reduce capacity pressures, which in turn weighs on inflation pressures in the New Zealand economy," Leung said."This is reflected by the continued dominance of the lack of sales, which is reported by firms as the primary constraint on their business."

New Year, fresh start! If you’re looking for simple yet impactful marketing ideas to connect with your audience and grow your business, we’ve rounded up 10 approachable strategies to try in 2024.1. Start EarlyThe early bird gets the worm, and the same goes for marketing. Get ahead of the pack by planning your campaigns before the New Year rush. Map out your goals, get creative with content ideas, and make sure everything—from your website to your backend systems—is ready to go. It’s not about being perfect; it’s about being prepared.2. Explore AIAI isn’t just a buzzword; it’s a handy tool that can make your marketing efforts smarter. Whether it’s chatbots to help with customer questions or analytics to understand what your audience wants, AI can save you time and boost results. The best part? You don’t need to be a tech wizard to start using it.3. Automate Where You CanAutomation is like having an extra set of hands. Use it to handle repetitive tasks, like sending out emails or scheduling social posts, so you can focus on brainstorming your next big idea. Think of it as working smarter, not harder.4. Keep the Creativity FlowingFresh content keeps your audience engaged. Play around with formats—short videos, quirky posts, heartfelt blogs—whatever works for your brand. The New Year is a great excuse to experiment and find new ways to tell your story.5. Tap into FOMOFear of missing out (FOMO) is a powerful motivator. Limited-time offers, exclusive deals, or early-bird discounts can make your audience feel like they’re part of something special. Make it fun, make it exciting, and make them want in!6. Be Social (The Right Way)Social media is about connection, not just promotion. Start conversations, share behind-the-scenes moments, and engage with your followers like you would with friends. Use polls, videos, and stories to make your content more interactive—and don’t forget to actually respond to comments and messages.7. Follow the DataWant to know what your audience cares about? Look at the data. See what they’re searching for or what’s trending, and shape your content around that. For example, fitness goals are big in January, so if your brand fits, create content that speaks to those resolutions.8. Try New ChannelsNew Year, new platforms! If you’ve been sticking to the same marketing channels, why not explore something new, like TikTok or Pinterest? People are open to fresh experiences at the start of the year, so it’s the perfect time to introduce your brand in unexpected places.9. Let Your Audience Create for YouUser-generated content (UGC) is like a gold star from your customers. Encourage them to share photos, reviews, or videos featuring your product. Run a contest or create a fun hashtag to make it easy for them to join in. Sharing their posts not only builds trust but also makes them feel appreciated.Final ThoughtsAt sparcgap, we believe in keeping things simple, creative, and human. Start where you are, use what you have, and take one small step at a time. Here’s to a New Year full of fresh ideas and exciting opportunities!

At a recent gathering, I shared a thought that didn’t exactly land well with the crowd.We were talking about our goals for 2025—big, ambitious ones. The energy in the room was high. Everyone was convinced they’d hit their targets this time, brushing off the goals they missed in 2024 as just minor setbacks.So I asked a simple question: “What will you do differently this year?”The response? “I’m just going to work harder.”I probed further: “Okay, but what, specifically, will you do differently?”After a moment’s hesitation, someone said, “Well, we need to post more on social, send more personalised emails… Maybe we should try TikTok? Do you think we should? I’m not much of a dancer, and it might be a bit young for us, right?”At that point, I couldn’t hold back:“If that’s the plan, it’s going to be the same story this year.”The room went quiet, and I quickly changed the subject.But here’s the hard truth: “Winging it” isn’t a strategy. Neither is just working harder.In eCommerce—and in business more broadly—effort without direction is like paddling upstream without a map. You’ll burn through your time and energy but won’t necessarily get anywhere meaningful.The businesses that doubled or even tripled their sales last year weren’t just lucky. They had a plan and changed things that didn't work. They knew what to do, when to do it, and how to adapt when things didn’t go as expected.As we step into 2025, it’s clear that success will come to those who are prepared for what’s next.Here are four key trends shaping the future of online retail in New Zealand and beyond this year, that you could potentially consider in your own planning:1. AI Agents Are Transforming eCommerceAI shopping assistants are set to revolutionise retail. Shoppers will use their own AI agents to find deals, compare products, and place orders effortlessly. Retailers will also leverage AI to predict trends, optimise stock, and provide hyper-personalised shopping experiences. This isn’t just futuristic—it’s happening now.2. Social Shopping Is Taking OffTikTok Shop is launching in Australia in early 2025, and New Zealand retailers should be ready to ride this wave. Social media platforms like TikTok, Instagram, and Pinterest are evolving into virtual shopping malls. Creating shoppable content, hosting live streams, and collaborating with influencers will become essential strategies for growth.3. Subscription Models Are Getting SmarterSubscription services are evolving into highly personalised offerings. Using AI and predictive analytics, businesses will anticipate customer needs and offer flexible subscriptions that feel tailored. This trend isn’t just about convenience—it’s about deepening customer loyalty.4. Sustainability Is a MustKiwis care about sustainability, and they’re putting their wallets where their values are. In 2025, eCommerce brands will need to focus on eco-friendly packaging, carbon-neutral shipping, and ethical sourcing. Nearly half of consumers are actively choosing brands with strong sustainability credentials—this isn’t optional anymore.These trends are exciting, but here’s the thing: success won’t come from simply knowing what’s on the horizon. It comes from having a strategy—a clear, actionable plan that ensures your efforts are focused in the right direction.The question is, what will you do differently this year?

AI is infiltrating every part of our lives, and that includes Christmas.That is not to say Santa is replacing his elves with robots, but it certainly is changing some people's holiday habits. Particularly when it comes to shopping for presents.Simon McCallum is a senior lecturer of AI and computer science at Victoria University. He has heard of some consumers turning to the technology to make buying gifts easier."AI can help open up your mind to other options that you hadn't considered, because it's another voice," he said.One way to do it is by providing the AI with information about the person you are buying for and asking for recommendations.I tried it out for the Morning Report Secret Santa.I typed in that I needed to buy for a radio producer with a few other details, and both Chat GPT and Perplexity AI suggested a variety of self-care products, stationery and sleep aids to help with the shiftwork.They were useful suggestions, but lacking personality even when I tried adding more details.According to McCallum, that is because I was not careful with how I used it."Everything that has happened in the chat so far is part of the input. So, once it has recommended candles and you continue with that chat, it will think that candles are a good idea and it will keep talking about candles," he explained.But even for expert AI users, getting AI to choose your gifts is not the same as selecting them yourself, and it won't be something everyone supports."I think there are still a fairly large number of people who value personal effort. They don't want to have someone else suggest a present, they want to show that they care about the person because they have spent time thinking about it themselves."McCallum also warned that it will not be long until this use for AI becomes commercialised."We might soon see companies buying product placements in AI. So when you ask the AI for recommendations, it won't give you just any recommendations, it will give you product recommendations from people who have paid to give you those specific ones."However, it is not just gifts that AI can assist with. There are a myriad of uses that can make the festive season easier.Need a quick and easy Christmas card? Ask AI to generate one.Are you expecting guests with a variety of dietary requirements? Ask AI to help you plan a menu.Do you have a long drive with children looming? Simon McCallum has some ideas for you"I use the Chat CPT app on my phone, and I get my kids to play I Spy with it," he said."It's very smart. You take a photograph, and it will try and guess what you're thinking of, so you can play endless I Spy with it."

The number of job ads rose last month for the first time since July - but conditions remain tough for those looking for a job.The Seek Employment Report shows ads rose 1 percent in November, though applications per job ad also rose 3 percent month on month."While demand for workers in most industries has declined throughout the year there are some that have bucked the trend, notably banking & financial Services where ad volumes have boomed over the past two months," Seek country manager Rob Clark said.Growth in the industrial and construction sectors drove a large portion of the overall rise in November."There were nominal month-on-month rises in Wellington, Canterbury and Auckland which solidifies a period of relative stability for these regions over the past five months, after over a year of broad decline."But most of the largest hiring industries declined month on month including healthcare & medical (down 7 percent) and information & communication technology (down 6 percent).The Seek quarterly report on advertised salaries showed there was a 3.1 percent quarterly rise in the three months ended in November, or 3.1 percent on the year."Although the rate of annual growth continued to slow, average advertised salaries continue to outpace the annual inflation rate," Clark said."Government and government-related industries were among those that grew the fastest, with education & training, government and healthcare & medical among those that outpaced inflation more than twice over."

Removing the median wage requirement from the Accredited Employer Work Visa (AEWV) will make it much easier and affordable for businesses to fill skilled and unskilled roles, say employers.Immigration Minister Erica Stanford yesterday revealed the changes, which will take effect from March.BusinessNZ chief executive Katherine Rich said the vast majority of businesses used immigration responsibly and as a last resort to source skills that were not available in New Zealand.She said it was not a matter of being free to import cheap labour, as most of the jobs available required some level of skill and experience.But she said paying migrants a median wage - which was higher than the wage paid for New Zealanders - was a cost barrier that was not only inflationary, but made businesses uncompetitive."In some cases employers were having to pay over and above local workers to do the same job, which you can imagine creates some friction as well as inflation."Retail NZ chief executive Carolyn Young said retailers also had limited labour pools to draw on and sometimes needed migrants to fill minimum wage jobs, when there were no New Zealanders available to take those jobs."The need to pay median wage has been a barrier to using migrants to fill these roles," Young said.Rich said the changes to the AEWV were a step in the right direction, but more work was needed to make the immigration system fit for purpose."We foresee that demand for immigration will pick up again and businesses need to be able to rely on an immigration system that does not have unnecessary barriers and bureaucracy, and is timely and efficient."Employers and Manufacturers Association senior policy advisor Joanna Hall said the removal of the median wage requirement was timely for employers needing to remain competitive."We'd like to see an AEWV system that is well designed for all users and doesn't impose undue compliance processes and costs onto employers."Hall said further changes were needed to enhance New Zealand's international attractiveness as a country that welcomed talented and qualified migrants."These changes are positive steps, and we look forward to further moves by the government to help employers secure the skilled migrants that will increase the country's economic wellbeing," she said.Hospitality NZ chief executive Steve Armitage said the industry had long advocated for the removal of the median wage requirements, "as it was an arbitrary benchmark equating pay rates with skills that are needed".He said removing the 21-day advertising obligations would also ease the potential for processing delays, particularly over busy trading periods, such as summer.

Looking to use an AI chatbot like ChatGPT to streamline specific tasks but not getting the answers you want?You probably just need to write a better prompt.Luckily, it’s easy.Here’s a beginner’s guide on how to write an effective prompt to get your desired output. Provide context: Give the chatbot an idea of what you are hoping to achieve.Provide examples, historical data, or last year’s sales numbers if relevant so it has enough contextual information to work with.Ask the chatbot to roleplay: One easy way to get a more detailed answer is to ask ChatGPT to take on a role. Tell ChatGPT to play the role of a marketing expert with fifteen years of experience in a specific niche and you will garner way more details that way.Give clear guidelines: Set expectations when it comes to their response. Provide them with an estimated word count or format.Here’s an example of a clear and unclear prompt:Unclear prompt: Write me a few social media captions about my holiday sale.Clear prompt: Write me three Instagram captions that excite followers about my holiday sale. The sale will feature items that are up to 50% off. Each caption should be 20 words max.The clear prompt above specifies the desired word count and provides more details about the sale they are promoting, giving ChatGPT more overall direction.For more complex requests... break up your prompts into separate steps.For example, ask ChatGPT to read through your document first and then summarise it before helping you find some standout quotes to reference in your article.The takeaway?Be specific about your ask, provide context, and set clear guidelines. Don’t be vague about your request. The more detailed your prompt is, chances are you’ll get your desired answer.Sometimes, you won’t get the response you wanted, so ask follow-up questions or provide feedback to get more precise results.You’ll be an effective prompter in no time!

We had the chance to attend the WOBI conference in Sydney recently, and wow—it was full of thought-provoking talks! From AI to leadership, marketing to management, it was a goldmine of ideas. But instead of overwhelming you with every single takeaway, we wanted to focus on three ideas that feel especially useful for the businesses here in Central Otago.These lessons, from speakers world experts Marcus Collins, Gary Hamel, and Anne Chow, are practical and relatable—perfect for making small but meaningful changes in your business.Marcus Collins on Marketing: Go Beyond DemographicsLet’s talk about marketing for a minute. When you’re promoting your business, how often do you focus on things like age, income, or family size? Maybe you’re targeting “35-45-year-old women with kids,” and while that’s a start, it doesn’t tell you much about what makes those people tick.Marcus Collins really challenged this kind of thinking. He says, instead of looking at demographics, think about culture. What are your customers passionate about? What communities do they see themselves as part of? Whether they identify as foodies, mountain bikers, or dog lovers, those cultural identities shape how they behave and what they buy.For example, let’s say you’re selling coffee. Are you marketing to “people who drink coffee” or to “coffee enthusiasts”? That slight shift in focus can change your whole approach. A coffee enthusiast might care more about the origin of your beans or your unique brewing process. Speak to their passion, and suddenly, you’re not just another café—you’re their café.So next time you’re working on a campaign, ask yourself: what are my customers passionate about? How can I show them I’m part of their world?Gary Hamel on Management: Break Down the BarriersHere’s a big question for you: how easy is it for someone in your business, whether it’s a front line staff member or even yourself, to try something new? Gary Hamel’s advice was simple: businesses need to remove unnecessary red tape.The world’s moving fast, and businesses have to keep up. But sometimes, the way things are set up slows us down. Maybe your team has great ideas, but there’s no clear way for them to share or act on them. Or maybe decision-making gets bottlenecked because everything has to go through you. Sound familiar?Hamel suggested asking three questions:Are all your staff trained to spot opportunities or improvements?Do they have the resources to test new ideas, even on a small scale?Is innovation something you celebrate and hold people accountable for?Imagine if anyone in your business felt comfortable saying, “Hey, I have an idea!” and actually trying it out. Even something small, like a mini budget for experiments, could make a big difference. Plus, the more empowered your team feels, the more invested they’ll be in your business. It’s a win-win!Anne Chow on Leadership: Purpose Drives People“You can manage things, but you lead people,” says Anne Chow. Her leadership philosophy is all about purpose—why you do what you do and who you’re doing it for.Take Nike as an example. Their purpose isn’t just “we make sports apparel.” That’s the what. Their purpose is, “We aspire to bring innovation and inspiration to every athlete in the world. If you have a body, you’re an athlete.” This statement inspires their team, aligns their actions, and connects with customers on a deeper level.Anne recommends reflecting on these questions to uncover your team’s purpose:Who are your stakeholders—customers, employees, community members?Why do they care about what you do?What would happen if your group disappeared tomorrow?What’s the unique value you provide that no one else does?Purpose isn’t just a feel-good exercise; it’s a business advantage. When your team and customers understand your “why,” they’re more likely to stick with you and champion your cause.These three ideas—knowing your customers beyond the surface, empowering your team, and leading with purpose—are simple but powerful. They remind us that behind every successful business are real people, their ideas, and their connections.