Janine Garner recently asked a simple but important question—are you really using LinkedIn to its full potential, or just scrolling in the background?'

For Janine, LinkedIn isn’t just another social media platform. It’s where she connects with incredible people, shares her expertise, and, most importantly, attracts new clients. It’s been a game-changer for her business, but she knows most people aren’t making the most of it.

The good news? That can change.

In the latest episode of Unleashing Brilliance, Janine sat down with LinkedIn pro Karen Tisdell, who has spent nearly 20 years helping businesses use LinkedIn to drive real results. Karen shared some gold when it comes to making LinkedIn work for you, including:

• Why LinkedIn is THE place for business growth – Forget mindless scrolling on Instagram; LinkedIn actually connects you with the right people.
• Your profile is your digital handshake – It’s not just a résumé. It needs to tell your story and show people why they should connect with you.
• Building real relationships (not just adding contacts) – No more sending random connection requests and hoping for the best.
• Posting with purpose – Thought leadership and storytelling (not sales pitches) are the secret to standing out.
• The 9:1 rule of engagement – Want to get noticed? Comment strategically instead of just posting and hoping for likes.

If LinkedIn has been sitting in your "too hard" basket, this episode is worth a listen. Catch the full chat with Karen Tisdell on...

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