Trust. It’s not something you can buy with a discount code or bribe with a freebie. In Central Otago, where word travels fast and reputation is everything, trust is the real currency of business. If people believe in you, they’ll keep coming back, spend a little more, and even recommend you to their mates.But with digital tools, AI, and data-driven marketing growing every day, how do you keep that trust intact? How do you balance modern technology with the human touch that makes our small region special?Here are five practical ways local businesses can use personalisation and AI responsibly, without losing the human connection that builds long-term loyalty.1. Personalise with purposeSending a generic email blast to everyone in your database is like putting the same property flyer in every letterbox across Central, even if half of them are renters. People want information that’s relevant to them.AI tools can help you segment customers and tailor messages, but the key is to make it useful, not creepy. Locals don’t want you digging too deep into their data; they want you to show you understand their needs.Example for Central Otago: Instead of pushing every wine deal to every subscriber, a winery could segment emails so Cromwell locals hear about a cellar-door event, while Queenstown weekenders get updates about wine deliveries.Tip: Personalisation should feel like you’re saving people time and making their lives easier, not mining their data for profit.2. Be straight-up about AIAI is a buzzword, but it’s also already part of how many businesses run whether that’s writing social captions, managing bookings, or running Google Ads. People aren’t silly; if they feel tricked, trust vanishes.If you’re using AI, say so. Frame it as a tool that helps you work smarter, not as a replacement for the genuine local voice people connect with.Example for Central Otago: A real estate office could explain that AI helps them analyse property trends faster, but every listing description is still checked and polished by a local agent who knows the area.Tip: Openness builds credibility. Make it clear when AI is helping out and when a human is in charge.3. Sweat the small stuff in customer experienceIt’s not always the “big stuff” that loses customers, it’s the little frustrations. A clunky online booking form, slow replies to messages, or even confusing signage can push people away.Central Otago customers are loyal, but only up to a point. A couple of bad experiences and they’ll go elsewhere.Example for Central Otago: If your restaurant’s online booking page keeps crashing, locals will just head to the competitor down the road. A simple fix to your booking system can save you from losing repeat customers.Tip: Walk through your customer journey as if you were a visitor, spot and fix those small irritations before they add up.4. Keep human connection front and centreAI chatbots can be handy, but when people in our region have a real issue, they want to talk to a real person.Customers still value a voice on the other end of the phone, a smile across the counter, or a thoughtful reply to an email. Technology should support that, not replace it.Example for Central Otago: A tourism operator might use AI to answer FAQs instantly, but always offer the option to speak to a staff member who actually lives here and can give personal recommendations.Tip: Balance efficiency with empathy. Make sure people can always reach a human when they need it.5. Make the data exchange worth itPeople will share their details with you, but only if they get something meaningful in return. That “something” might be useful information, exclusive access, or simply a smoother experience.Example for Central Otago: If you’re collecting emails at a farmers’ market stall, tell people exactly what they’ll get “seasonal recipes, local food updates, and early invites to tasting events.” That way they know what’s in it for them.Tip: Be upfront about what you’re collecting, why, and how it benefits your customer. No surprises, no sneaky stuff.The bottom lineTrust is what keeps Central Otago businesses strong. It’s why people recommend their favourite café, stick with the same plumber for years, or go out of their way to visit a local shop rather than ordering online.By personalising with purpose, being transparent about AI, focusing on customer experience, keeping human connection alive, and being clear about data use, businesses here can stand out for the right reasons.At the end of the day, it’s simple: technology can make things easier, but trust is what keeps customers coming back.

Hanson has become a household name in the South with its successful vehicle rental business, but the next chapter of the company starts in Cromwell.The family business was created by Jarrod and Colin Hanson in Dunedin 28 years ago, targeting the self house moving market. Jarrod came back from overseas in the late 1990s and teamed up with his father - then he and his wife Anita opened another branch in Cromwell six years ago.But the original Hanson business in Dunedin sold last month, and Jarrod and Anita have embarked on an ambitious rebrand - Driven Rental Vehicles - here in Central Otago.What was once just a single truck for hire, turned into 90 vehicles of all shapes and sizes, trucks, cargo vans, minibuses, trailers, double cab utes, and cars. Driven Rental Vehicles has built up its own fleet of 53 based in Cromwell. Nowadays you can literally turn up at 3am if you need to and collect a vehicle - with its contactless collection as a result of Covid-19.Jarrod said they get a few female pillion passengers who’ve had enough rough riding on motorbike tours and are keen on an upgrade of transport for a day.And campervan owners who haven’t used their vehicle for a year, which then break down half way up the Lindis Pass.There’s also Little Flick the fire engine for hire too (it was moved to Cromwell from Dunedin); it gets hired out for kids’ parties and fundraisers.“They are all real fire engines from Japan,” Jarrod said.Driven Rental Vehicles has a number of vehicles on long-term hire, such as infrastructure or cherry industry companies, trucks for laundry services, councils, government ministries.Being a ‘dry hire’ business means they will look after all of the tyres, windscreens and general maintenance of the vehicles.“We have vehicles that are out for years. Rather than spend upwards of $70,000 on a new ute you can rent one for half the price. Think of it like Netflix,” he said.  “We have people that don’t want to own a vehicle and think about the servicing, the insurance, the registration.”They have the market sewn up, but when the pandemic hit, like many businesses relying on tourism, it took a huge blow - significantly reducing its income overnight.“It put us back 10 years,” Jarrod said.But advances have been made in other areas such as the 24/7 contactless collection, with vehicles now available around the clock.With the business moving more into the corporate and commercial sectors of Queenstown Lakes and Central Otago, such as hiring out vans to couriers when their vans are being serviced, you would think the company would just keep on growing.“The business changes day by day, minute by minute. We’re solutions driven to make an easier, simpler and cheaper alternative. There’s no point overselling something or they won’t come back.”  A comment on the business Facebook page after the Hanson business was sold sums it: “Thanks for riding with us — we’re still the same crew, just a bit more Driven.”Jarrod bought a building in Cromwell (Hughes Crescent) in the early 2000s and expanded the rental vehicle business into Cromwell in February 2019. The Driven brand was already registered 20 years ago, and had been sitting in the background, with the logo all pre-made as well.When they’re not running the business, Jarrod and Anita also foster dogs as part of The Animal Welfare Network, and are one of the biggest in the country. In the past 18 months they’ve looked after 14 dogs from all around New Zealand.Many have been surrendered, abandoned, given up, or abused.The rehabilitation involved toilet training and desensitising so the dogs can then be rehomed into the community.“Dogs know good people. It’s a big mission but it’s good fun. It’s not easy but it’s very rewarding,” Jarrod said.Have a story to share or comment to make? Contact [email protected] 

Last year’s ‘Cockies & Tradies Golf Tournament’ made $140,000 for Melanoma New Zealand and Dunstan Hospital, with the third event teeing off on October 3.When local plumber Chris Flannery was diagnosed with stage 4 metastatic melanoma in 2019, he missed the social side of work and sport, and the tournament gave him some purpose.  He also wanted to turn his experience into a way to raise awareness of melanoma, and support others affected by the disease.Chris and his family will host the tournament at the Alexandra Golf Club, with free spot checks onsite as well.“It’s something positive that I hope makes a difference in our community,” he said.Chris grew up in a farming family in Central Otago and played representative rugby and cricket.Telling his kids he had cancer was something he’ll never forget, he said, “but we just had to keep going, no matter what.”Chris’s wife Nicola Jones said he caught up with the oncologist last week, and there had been no new tumours, so Chris was now off treatment. “Looks like the Ipi (Ipilimumab) did the job,” she said.Chris described his treatment (a combination of Keytruda and Ipilimumab, radiotherapy and surgery) as a game changer.A key part of his treatment has been the care he received at Dunstan Hospital, allowing him to undergo treatment locally, without the need for regular travel to larger centres. “Staying in Alexandra, driving myself to appointments, and maintaining some independence made a world of difference.”Proceeds from the October golf event will specifically help expand outreach in rural areas, and increase access to free skin checks and support services.The melanoma van will also be at Pioneer Park after 1pm on Friday October 3rd for anyone in the community to get any spots checked. Have a story to share or comment to make? Contact [email protected] 

A contingent from Central Otago has been spreading a little Kiwi magic in Spain ahead of next year’s World Gold Panning Championships in Cromwell.Terry Davis, who is part of the crew charged with hosting the event, said the delegation’s mission at this year’s international competition in Navelgas was simple: “We had to feed them all, and we had to give them a taste of New Zealand”.The “taste” came in the form of chicken and pork tacos, rubbed with a classic Kiwi barbecue mix, and topped with a vibrant kiwifruit salsa made from 500 Zespri kiwifruit. “People were blown away. Kiwifruit salsa…honestly, red onion, garlic, lemon juice, a wee bit of chili and fresh coriander. Beautiful,” Terry said.The team even turned sparkling Spanish wine into a Kiwi-inspired cocktail, adding crushed ice and chopped kiwifruit. The reception, he said, was overwhelming. “They were genuinely impressed. It was a beautiful thing.”Alongside the food, the Cromwell delegation showcased slides and images of Central Otago, featuring cycle trails, wineries, and heritage precincts, giving competitors and supporters a real sense of the region. Five-hundred kiwifruit were turned into salsa and cocktails. Image: SuppliedSome of the organising committee didn’t just promote - they panned. Terry and colleague Odette Hopgood took part in multiple events, putting their skills to the test. “I qualified fourth fastest into the semi-finals,” Terry said. “Odette did really well too. We didn’t podium, but we were in the mix.”Goldpanning at a world championship is straightforward: competitors are timed on how quickly and accurately they can find tiny gold flakes in 15-kilogram buckets of sand and gravel. Past championships have attracted close to 500 participants from more than 20 countries.Next year, Cromwell will host the 2026 World Gold Panning Championships at the town’s racecourse from September 26-30. Terry said the organising committee is gearing up for volunteers and sponsorship. “We’re going to need about 40 to 60 volunteers a day for seven days…and there’s going to be plenty of opportunities for sponsorship and signage up. We’re really excited for a good competition next year.”The Spain trip gave the team a head start in connecting with international competitors. “Several of them have already booked their accommodation,” he said. “It’s kicking off.”Have a story to share or comment to make? Contact [email protected]

Promotional grants for the Vincent Community ward have been undersubscribed by $20,000 for the past three years, which meant only half the funding was allocated in the latest round.Thymed Events NZ was successful at gaining $5000 for the Clyde Classic and $2500 for its Alexandra Airport Backyard Ultra 2026.Mountain Bikers of Alexandra was also awarded $2,795 for medic support at its next Linger and Die Enduro MTB race later this month.The Vincent Community Board considered the applications on Monday (September 8) and heard that organisers of the Clyde Classic donated 25 percent of the entry fees to the local school for new sun shades last year.There were lengthy discussions around the table regarding community grant allocation, with nine applicants all vying for a slice of the $76,951 pie.Puna Rangatahi (Alex & Districts Youth Trust) would receive its annual $6,000 operating grant, which would be increased to $10,000 next year.Community development lead Rebecca Williams said the increase reflected the rise in operating costs and the group hadn’t had any increase in funding since 2012.Clyde Museum was allocated $3,500 towards stage 3 of its restoration project, and the Alexandra District Museum Inc given $10,000 towards an upcoming exhibition.Cr Tracy Paterson said the work Central Stories did in the community was underestimated, and Cr Martin McPherson backed that up, saying: "Museums act as a conduit of information to visitors, and if Central Stories didn’t exist, this community would be missing out."Residents of Juniper Close in Alexandra were awarded $2,100 to cover up an “eyesore” of a utility box on their street, which they intend to paint over with a mural.Some concern was expressed that the board could end up with more residents looking for funding to cover up other utility boxes around the town.The Dunstan Equestrian Centre was given $15,000 for carpentry costs of its new toilet block and changing rooms; Alex & Districts Pipe Band Inc was given $3,000 for hall costs; $800 was granted for hanging baskets in for the Keep Alexandra and Clyde Beautiful group; $1,400 for new blinds at the Alexandra Toy Library; and $3,000 for Alexandra Community Advice Network.Rebecca said it was the hardest round of community grants she had ever been involved with, “because of the demand and they are all exceptional projects".Have a story to share or comment to make? Contact [email protected] 

Central Otago tourism leaders say a collaborative campaign highlighting the South’s diverse visitor experiences has proven its worth, with the initiative now a finalist in the 2025 New Zealand Tourism Awards.Tourism Central Otago head of destination Anthony Longman said the ‘One Trip to See It All’ campaign broke new ground by encouraging visitors to fly into one southern airport and depart from another.“The campaign was an industry first in terms of being an open-jaw airline product. If visitors are flying in one airport, and out another, it’s much more likely they’ll visit multiple regions, including Central Otago,” Anthony said.In travel terms, an open-jaw ticket would allow a traveller to, for example, arrive from Auckland into Queenstown, travel overland through Central Otago, and then fly back to Auckland from Dunedin.Anthony said teaming up with rental car companies to remove the “perceived barrier” of one-way hire fees had been another “key enabler” in attracting visitors to explore beyond a single stop.“By promoting and educating visitors through inspiring multi-region itineraries we can guide visitors to and through our regions, highlighting the diversity and the proximity of an amazing variety of activities.”The campaign was developed by Southern Way, a collective of eight Regional Tourism Organisations spanning the lower South Island, from Waitaki to Stewart Island, and including Wānaka, Clutha, Queenstown, Fiordland, Southland and Central Otago.It ran in partnership with Air New Zealand and the Southern Airport Alliance (Dunedin, Queenstown and Invercargill airports) between July and August 2024.Destination Queenstown chief executive Mat Woods said being named a finalist in the Industry Collaboration category was “a testament to what can be achieved when regions unite under a shared purpose”.“We’re proud to work together as a macro-region, amplifying our collective voice and showcasing the South’s extraordinary offerings. This nomination reflects the strength of our partnership and the bold direction we’re heading as a united lower South Island.”Great South tourism and events general manager Mark Frood agreed the campaign showed the power of collaboration.“The Southern Way is more than a campaign - it’s a movement that proves collaboration is our greatest asset. Together, we’re building a resilient, future-focused visitor economy that celebrates the richness of our landscapes, communities, and shared ambition.”Anthony said aligning with neighbouring destinations was also a clear priority identified in Central Otago’s Destination Management Plan.“We know visitors don’t see our regional boundaries, and by partnering with our neighbours on projects such as Southern Way we’re able to showcase Central Otago in ways that we could never do by ourselves.”The winners of the New Zealand Tourism Awards will be announced at a gala dinner on October 29.Have a story to share or comment to make? Contact [email protected]

Uber has officially launched in Alexandra, bringing more options for food delivery and rideshare services across Central Otago. Whether you're excited about convenient meal delivery or considering driving for Uber or Uber Eats to earn some extra income, it’s important to understand what it means for your vehicle insurance.Thinking About Driving for Uber in Alexandra?While signing up to drive for Uber or other rideshare platforms is relatively straightforward, many drivers are unaware that standard car insurance often doesn’t cover commercial use. Most private policies state your car is only insured for “private or domestic purposes.” That means if you’re delivering meals or transporting passengers for money, you may not be covered in the event of an accident.The Risk of Being UninsuredWithout the right coverage, a simple fender-bender could become a costly mistake. Even worse, misleading your insurer (even unintentionally) could result in denied claims or policy cancellation.Protect Your Vehicle, Protect YourselfUpgrading your insurance to include business or commercial use is usually simple—and it’s a small cost compared to the financial risks of being uninsured. It’s one of the smartest steps you can take to safeguard yourself and one of your most valuable assets.While Uber sets requirements to protect its platform and users, those requirements don’t always protect you.If you’re unsure whether your policy covers rideshare or delivery work, get in touch — we’ll make sure your insurance is working just as hard as you are.

If you’ve ever needed to sign an international document, you might have heard the term Notary Public thrown around. But what exactly is a Notary Public, and why does it matter that CM Law can now offer this service? We’ve got some exciting news: Kirsten Knights, Director at Checketts McKay Law (CM Law), has recently been appointed as a Notary Public — and that opens up a new level of convenience and capability for our clients across Central Otago and beyond.Let’s break it down. What is a Notary Public?A Legal Witness with International AuthorityA Notary Public in New Zealand is a lawyer authorised by the Archbishop of Canterbury (yes, that’s in the UK — it’s a very old tradition) to officially witness signatures, certify documents, and verify identities for use outside New Zealand. In short, a Notary Public acts as a bridge between our legal system and the rest of the world.What Does a Notary Public Actually Do?Here are a few things a Notary Public can help with:Witnessing signatures on powers of attorney, affidavits, or statutory declarations for use overseasCertifying copies of official documents like passports, birth certificates, or academic recordsVerifying identity for international business or legal transactionsPreparing Notarial Certificates that confirm a document is authenticFacilitating Apostille or Authentication processes for use in countries that require additional verificationIf you're dealing with foreign banks, embassies, courts, or universities, chances are you’ll need a Notary at some point. Kirsten Knights – Your Local Notary Public in Central OtagoWe’re proud to announce that Kirsten Knights, Director at CM Law, has recently been appointed as a Notary Public. With this new designation, CM Law now offers in-house Notary services — meaning you no longer need to travel to Dunedin or Queenstown to get documents notarised. It’s one more way we’re working to make life easier for our clients. What This Means for You1. No More Long DrivesCentral Otago has long needed more accessible Notary services. With Kirsten now authorised, you can save time and money by staying local.2. Peace of MindAs both a senior lawyer and a Notary Public, Kirsten ensures that your documentation is handled with precision and in compliance with international standards.3. Faster TurnaroundsBecause the Notary services are in-house, you don’t have to wait for referrals or delays — we’ll get you sorted quickly and correctly. Who Needs Notary Services?International travellers, students, investors, business owners, or anyone dealing with offshore authorities. If you’re:Applying for a job overseasBuying or selling property abroadStudying at a foreign universityDealing with offshore trusts or companiesHandling an overseas estate…you’ll likely need something notarised. Why Choose CM Law for Notary Services?At CM Law, we’re more than just legal experts — we’re part of your community. With over a century of trusted service in Central Otago, we’re known for:Clear communicationTailored solutionsTrusted expertiseDeep local rootsAdding notarial services just makes sense. It’s another cog in the machine that helps our region run smoothly — and it aligns with our vision to be your first choice for legal support in Central Otago. How to Book a Notary AppointmentIt’s simple:Call your local CM Law officeLet us know what you need notarisedBring along valid photo ID and any original documentsWe’ll take care of the rest In ConclusionHaving a Notary Public on the team at CM Law means we can offer even more comprehensive legal services — all under one roof, close to home. Whether you're sealing a deal abroad or applying for an international opportunity, we’re here to help make the paperwork pain-free.Notarising your documents doesn’t have to be a hassle. Now, it’s just another thing CM Law can take care of — professionally, locally, and efficiently. FAQs About Notary Services at CM LawQ: Can anyone at CM Law notarise documents?No, only Kirsten Knights is authorised as a Notary Public. However, our wider team can support the process by helping prepare your documents for notarisation.Q: Do I need an appointment?Yes, it’s best to book ahead to ensure Kirsten is available, especially if you have time-sensitive documents. Some documents require Kirsten to verify them with the issuer and this can take some time.Q: What should I bring to the appointment?Bring a valid passport or NZ driver licence, the original document, and any instructions from the receiving country (if applicable).Q: How much does it cost?Fees vary depending on the type of notarisation required. We’re happy to provide a quote over the phone or via email.Q: Can CM Law arrange Apostilles or further authentication?Yes, we can assist you in submitting documents to the Department of Internal Affairs for Apostille or Authentication, where needed.

The annual $24,500 Alexandra Blossom Festival promotional grant funding from Central Otago District Council has gone back into the pot, paving the way for new events to be considered.The Vincent Community Board decides on both promotional grants and community grants twice a year, and since the blossom festival’s funding had recently been secured by tourism reserves, there is now $45,000 available.Next week the community board will consider applications from Thymed Events NZ, which is asking for $10,000 for the Clyde Classic, and $8,000 for the Alexandra Airport Backyard Ultra 2026.Mountain Bikers of Alexandra also put in an application for $,2795 for medic support at its next Linger and Die Enduro MTB race in September.Meanwhile, nine community grant applications have been received - requesting $76,951 in funding from a funding pool of just $38,000.The applications cover a wide range of initiatives, including a $2,100 utility mural box for the residents of Juniper Close in Alexandra, and $5,000 for stage 3 of Clyde Museum’s restoration.The Alexandra District Museum Inc has asked for $30,000 for its ‘Our Stories’ exhibition, and the Dunstan Equestrian Centre needs $15,000 for carpentry costs of the new toilet block and changing rooms.The remainder of the applications were for rent and hall hire costs for several community groups including Puna Rangatahi (Alex & Districts Youth Trust, Alex & Districts Pipe Band Inc and the Alexandra Community Advice Network.)Have a story to share or comment to make? Contact [email protected]

Central Otago District Council (CODC) has signed a non-disclosure agreement (NDA) with the company behind a proposed gold mine in the hills above Cromwell - but Otago Regional Council (ORC) has refused.CODC confirmed it had agreed to keep confidential early reports on the Bendigo-Ophir Gold Project, supplied to it by Matakanui Gold Ltd, a subsidiary of Santana Minerals.ORC, however, said it had declined to sign a draft NDA offered by the company earlier this year.Under the government’s fast-track consenting legislation, applicants must provide pre-lodgement reports to local authorities as part of consultation.Santana chief executive Damian Spring defended the use of NDAs, saying they were common in pre-application processes.“There needs to be a certain level of understanding between us…for us to have a robust and open discussion,” he said.Damien said the agreements were intended to cover consultants engaged by councils, rather than to restrict the councils themselves from sharing information.It was up to the councils to decide what information they shared under the Local Government Act, he said.Both councils confirmed they had engaged independent specialists to review the reports they had received so far. CODC acting infrastructure, planning and regulatory group manager Fiona Garrett said the district council was drawing on expertise in ecology, landscape, lighting, acoustics, heritage, economics, bonding and traffic.ORC environmental delivery general manager Joanna Gilroy said the regional council had been given 45 draft technical reports covering matters including ecology, water, geotechnical issues, noise, air quality, heritage, traffic, lighting, and economics. Its audits and commentary on the reports will go to the expert panel considering the mine application.A local protest group, Sustainable Tarras, said the use of NDAs underscored what it sees as a lack of transparency around the project. Spokesperson Rob van der Mark said the group had repeatedly asked Santana Minerals for more information.“The CEO has accused us of misrepresenting the project…[but at the same time] they are choosing to hide the details of the mine behind NDAs and non-notified consent applications. “The two-paragraph FAQs and the one-page rehabilitation plan tells us next to nothing about the literal and figurative downstream impacts of the mine.”Santana Minerals has been signalling for several months that its fast-track application is imminent. Once it is lodged, the application and expert reports will be made public.Have a story to share or comment to make? Contact [email protected]

A new survey of 875+ direct-to-consumer (DTC) brand operators has given us a snapshot of where AI is actually being used in marketing – and where it’s falling short. While the report was global, the takeaways are very relevant to New Zealand ecommerce operators, founders, and marketers.Adoption Is Almost UniversalNearly every brand is using AI already. Only 6.5% said they aren’t using it in marketing at all.The most common use is copywriting and ad text creation (77.5%) – the quick wins where AI can save time and generate content at scale.Other common uses: personalisation in email (43%), ad creative generation (42%), and audience targeting (32%).Bigger brands ($10M+ revenue) are more likely to use AI for forecasting, budgeting, and strategic decision-making, while smaller brands are sticking to creative tasks.The Main BlockersAI adoption is rising, but it’s not all smooth sailing.Uncertainty about which tools to trust (45%) and lack of training/expertise (42%) were the biggest barriers.Quality concerns (39%) – many feel AI outputs don’t yet meet their creative bar.Data privacy worries (28%) matter more for larger brands.Interestingly, budget (21%) wasn’t seen as the biggest problem.Why Brands Are Using AIThe top goal is efficiency – a huge 83% said they use AI to save time and streamline work.Other big goals: creating better-performing content (44%), boosting return on ad spend (36%), and making campaign decisions faster (32%).Few are using AI yet for data accuracy, deeper customer insights, or testing new channels, which shows most teams are still in “execution mode” rather than strategy mode.Impact So FarResults are mixed: 1 in 4 teams aren’t sure if AI is driving impact yet, and 13% said they’ve seen no lift at all.The biggest gains are showing up in ad creative (21%) and email/SMS campaigns (20%) – channels where speed and iteration matter most.Reporting, conversion optimisation, and media buying haven’t shown the same lift yet, especially for smaller brands.Who Owns AI in Marketing?For 40% of brands, the answer is “no one” – AI is being explored independently across teams.Where there is ownership, it’s usually with the CEO/founder (26%) or CMO/head of marketing (27%).Larger brands are more likely to have decentralised adoption, while smaller brands often have founders leading the charge.Jobs and TeamsMost marketers don’t see AI as a job killer. Over 51% say AI will enhance their team, and 23% think roles will simply evolve.Only 5% are actively planning to cut headcount because of AI.The general feeling? AI frees up humans for strategy, while agents handle repetitive work.Overall Sentiment43% are cautiously optimistic – excited, but keeping a close eye on risks.34% are outright excited, seeing AI as a competitive advantage.A smaller group are concerned (14%) about long-term impacts on creativity and jobs, while only 4% remain sceptical.The Road AheadA massive 84% expect to use more AI in the next 12 months – with almost half predicting a significant increase.The shift is clear: from experimenting with tools → to embedding AI as a core part of marketing systems and workflows.What This Means for Our BrandsFor New Zealand DTC operators, the message is clear:AI is no longer optional. Most global brands are already using it, at least for copy, ads, and content.Training and trust are the missing pieces. If your team isn’t confident, adoption will stall.Creative is the entry point. Start with content, then expand into forecasting, budgeting, and deeper analytics as you scale.It’s about augmentation, not replacement. The strongest operators are using AI to multiply output, not cut people.In short: AI is here to stay. The winners in ecommerce will be the ones who go beyond experimenting and start building systems that make AI part of their daily operations.

When you’re busy running a business, marketing can feel like the “extra stuff.” But really, it’s how you understand what your customers want, make sure your product fits, and connect with them in the right way. Do that well, and everything else gets easier.Why Marketing MattersMarketing isn’t just ads. It’s about:\Knowing your customer.Making sure your product or service is what they need.Reaching them where they actually are.Without it, people won’t know you exist — or why they should choose you.How It Helps Your BusinessBuild awareness: Find out where locals and visitors get their info — The Central App, Facebook groups, Google, word-of-mouth — then show up there.Develop new offers: Ask customers what they need and check what else is around. This helps you stand out, whether you’re a café, a tradie, or a retailer.Reach new customers: Work out who’s most likely to buy from you, then shape your brand and promotion to reach them.Adapt to change: Central Otago is seasonal. Review your products and channels regularly so you don’t get stuck in old habits.Stand out: A fresh brand, clear pricing, or a unique feature can give you the edge over competitors.A Local ExampleAli runs a bakery in Alexandra. She asked her restaurant customers what they needed. Many struggled to predict bread demand. Some over-ordered, others ran out mid-service.Ali introduced a simple fix: flexible morning orders and a late-day “safety delivery.” Restaurants loved it. Her revenue became more stable, and her customers were happier.The lesson? A bit of customer research can lead to changes that pay off every day.Know Your CustomersThink about how people buy: they realise a need, search, compare, then buy. Where do they look? How do they decide?Segment your customers. Locals vs visitors, families vs singles, budget-conscious vs premium spenders. Knowing this saves money by focusing your promotion on the right people.Review Your MixUse the 4 Ps as a quick check:Product – What’s the real benefit?Price – Is it fair and competitive?Place – Where and how can people buy?Promotion – How do they hear about you?Do this each season. Central is constantly shifting with visitors, events, and weather.Brand and PricingYour brand is what people say about you when you’re not in the room. Keep it consistent and genuine.Price matters too. Too high and you lose buyers. Too low and you lose profit. Test small changes until you find the sweet spot.Promotion That Works LocallyPromotion isn’t just billboards or Facebook posts. It could be:A listing or story in The Central App.Fresh Google profile photos.Local sponsorships (sports clubs, festivals).A simple sign that catches people driving through Cromwell.Quality over quantity — one clear message repeated works best.Budgeting SimplyThere are a few easy ways:Objectives: Set a goal, then spend what it takes to hit it.% of sales: Put aside a slice of revenue.Match competitors: Spend about the same as others in your field.What you can afford: Set a safe monthly amount.Whatever you choose, commit to it for a season and track the results.Quick Wins for This MonthAsk 5 customers what nearly stopped them buying.Update your Google photos and reply to reviews.Pick one clear message — who you’re for, why you’re different, how to buy.Test one small new thing — a bundle, locals’ discount, or seasonal perk.

Let’s call it for what it is - hustle culture is broken.Somewhere along the line, we bought into this idea that busyness = progress. That the more we push, post, chase and “keep up,” the more likely we are to succeed.But I’ve seen it over and over again. You can be the busiest person in the room and still be nowhere closer to a sustainable, profitable business.Because activity doesn’t equal impact. And noise doesn’t build trust.What’s missing?Meaningful value. Consistent positioning. A clear strategy.That’s the difference between a noisy business and a trusted brand.The people around you - your clients, your team, your community - don’t need you showing up just to tick a box.They need to know you’re in their corner – that your work helps them move towards the life, business or success they’re craving. That you’re not here to churn and burn, you’re here to serve.I’ve felt this shift in my own work over the past few years. I stopped chasing “growth for growth’s sake” and started deepening how I serve the people already in my world. That’s where trust builds. That’s where results compound.Take the Elevate EAP I launched recently with Anastasia from Work Happy. A private wellbeing hotline for our Elevate members – not because it’s profitable, but because it’s powerful. That move said, I see you. I’ve got your back. Let’s grow – sustainably. That’s the business I want to build.And that shift didn’t happen overnight. It’s taken time, belief, and the discipline to keep showing up. But now? People are reaching out. They see the consistency. They trust it – because I trust it.If you’re ready to grow your business with more clarity and less chaos, here are three moves to consider right now:1. Stop feeding the content machine and start owning your message.Don’t post for the algorithm. Post for the person you want to help. Say what matters. Then say it again.When you start showing up with intention – sharing your lens, your language, your unique point of view – people begin to associate you with something specific. That’s how authority builds. Not from saying everything… but from saying the right things, consistently. The clearer you are on what you stand for, the easier it is for others to remember you, refer you, and buy from you.2. Don’t chase every lead. Cultivate better ones.The goal isn’t to appeal to everyone – it’s to magnetise the right people.That means shifting your energy from spray-and-pray marketing to relationship-building. Send the follow-up email. Reconnect with that past client. Share something useful with a warm lead. The better your relationships, the stronger your pipeline. Because clients aren’t just buying what you do - they’re buying why you do it and how deeply they feel you understand them.3. Design your product ecosystem with simplicity and impact in mind.Too many experts overcomplicate their offers and proposals – and it costs them sales.You don’t need to have 6 services and 4 price points. You need one clear signature offer (maybe two) that speaks directly to the transformation your best-fit client wants. Position it well. Price it with conviction. Then go all in on making it easy to understand, easy to access, and even easier to say yes to. Simplicity scales. Clarity converts.This isn’t about doing more. It’s about doing what matters - with clarity, purpose, and power.Because the people who are standing out right now?They’re not the loudest. They’re the clearest. The most consistent.They’ve decided what they want to be known for – and they’re building from there.

Central Otago is already booming, and a new council report suggests the growth could accelerate even further over the next decade, reaching “breaking point” without intervention and investment.The ‘Central Otago Helicopter View’ report forecasts 6,650 new dwellings by 2035, pushing the district’s population to 41,500 - a 63 percent jump from 2025.The report was presented to the mayor and councillors at a meeting on Wednesday (August 27) by Central Otago District Council (CODC) staffer and regional deals lead Dylan Rushbrook.Dylan said the figures assume “zero constraints”, meaning they don’t account for potential shortages in construction labour or materials, or macro factors like interest rates.Plus, major projects such as a proposed gold mine at Bendigo and an international airport at Tarras have not been factored in.“It is reasonable to expect both those projects would have an impact on the level of certainty of residential developments,” Dylan said.“Such growth without interventions will push social infrastructure to breaking point. It is also clear hard infrastructure delivered by council and central government will not cope with such growth without investment.”The report highlights the need for a coordinated approach between the district council, neighbouring councils, regional council, and central government. CODC mayor Tamah Alley said the approach - evident in the current regional deals negotiations - is new territory.“It is a completely new way of negotiating a future that genuinely looks at long-term outcomes well beyond election cycles,” she said.A joint committee with representatives from CODC, Otago Regional Council and Queenstown Lakes District Council is regularly meeting ahead of negotiations beginning in force with Wellington decision makers.Dylan said staff and joint committee members will keep councillors updated as any deals progress, with the council remaining the final decision-maker on any deal.“With the forecast level of growth as outlined in this report, a co-ordinated approach between OCL [Otago Central Lakes] and central government gives ourselves the best chance at best managing the impacts of exponential growth,” he said.However he managed expectations, saying, “not everything asked for” should be expected in round one.For more details, the full report is available on page 152 of the agenda from the August 27 council meeting, available on the council’s website.Have a story to share or comment to make? Contact [email protected]

Otago Regional Council (ORC) chair Gretchen Robertson has confirmed that new structures were being put in place to keep elected members and the public informed about Regional Deal discussions.Dunstan ward councillor Michael Laws congratulated her on the way she handled the recent Regional Deal meeting, following a procedurally messy second meeting of the joint committee on August 18.The Regional Deal meeting was adjourned by Gretchen, as chair, following debate over whether to move into public-excluded.Consensus was finally reached to allow all elected members from the three councils represented on the committee, to receive papers and sit in on public-excluded sessions as observers.At the ORC meeting on Wednesday (August 27) Michael said Gretchen handled what had been “difficult position” well. He asked how she intended to keep everyone informed going forward, and whether she understood the protocols involved in that.“We are putting in place structure behind it. We can only be ourselves and be local government, and we have legislation on what is right and wrong in terms of openness and transparency,” Gretchen said.Elected members would be able to access a ‘confidential’ folder that has access to recordings of workshops and papers.There would be a public interface as well, for example, through a website, where information would be uploaded, and they were also working through the right setting where councillors could ask questions, she said.Michael asked at what stage would that information need to come back around the table for sign off and the regional council taking an official position.“That’s where transparency is really important,” Gretchen said.It was also pointed out the incoming council would need to appoint a new representative to replace outgoing councillor Alexa Forbes, who is the current ORC representative on the Regional Deal committee.ORC chief executive Richard Saunders reminded councillors that any final regional deal still needed to have the approval of all three councils.The committee worked on consensus decision making where all partners around the table agreed with a course of action before decisions were made.The regional deal was intended to align local and central government on long-term priorities across Queenstown Lakes and Central Otago. Otago was one of the first regions to sign a Memorandum of Understanding with the government in July, alongside Auckland and Western Bay of Plenty. Each deal will set out a 30-year vision with a 10-year strategic plan, with the government aiming to finalise the first agreements by the end of the year.Read more: Messy meeting ends with access to regional deal negotiations for councillorsHave a story to share or comment to make? Contact [email protected] 

As the colder months settle in, so do the seasonal bugs—coughs, colds, flu, and COVID. With more time spent indoors and in close contact, workplaces become prime environments for illness to spread. And while a few sniffles might seem harmless, the impact on productivity, morale, and business continuity can be significant.  The real cost of sickness According to the latest Umbrella Wellbeing Report, illness is costing New Zealand businesses an estimated $46.6 billion annually, or around $2,000 per employee per month. That’s not just a hit to the bottom line—it’s a wake-up call for employers to take proactive steps in supporting workplace health. WorkSafe NZ also reports that work-related ill-health leads to 5,000–6,000 hospitalisations and 750–900 deaths annually, with a social cost of at least $2 billion each year.Lead by example: Stay home if you’re sick One of the most effective ways to prevent the spread of illness is also the simplest: stay home when you’re sick. Leaders set the tone—if you show up unwell, others may feel pressured to do the same. Make it clear that using sick leave is not only acceptable but encouraged. This includes caring for sick dependants. Early rest and recovery help prevent wider outbreaks and keep the team functioning smoothly. Flexibility is key Remote work has become a valuable tool in managing health-related disruptions. If feasible, allow employees to work from home while recovering or caring for someone ill. But be mindful—sometimes rest is more productive than pushing through. Consider the nature of the illness, the employee’s role, and their ability to maintain quality and output. Open communication and a flexible approach go a long way in balancing wellbeing and performance. Create a health-conscious workplace The hygiene habits we adopted during the pandemic still apply. Regular cleaning—especially in high-touch areas like shared desks, bathrooms, and kitchens—remains essential. Provide hand sanitiser and ensure handwashing facilities are stocked and accessible. Good ventilation is also key: open windows, use air purifiers, or take meetings outside when possible. If you're hosting events or meetings, think about the space.  Are you cramming too many people into a small room? Is there adequate airflow? Consider alternatives like hybrid formats or smaller group sessions to reduce risk. Encourage preventative measures Support your team in accessing flu vaccinations and other immunisations. According to the Ministry of Health, providing seasonal flu shots can significantly reduce absenteeism and protect vulnerable staff. Promote awareness around basic hygiene—covering coughs and sneezes, staying home when unwell, and respecting others’ space.

Weka Landscaping has proudly taken home a Bronze Award in the 'Commercial Construction Under $500,000' category at the prestigious Registered Master Landscaper, Landscapes Of Distinction Awards 2025 held in Auckland over the weekend.The award recognises the company’s exceptional contribution to transforming the Monte Christo site on Young Lane, near Clyde, from a commercial raspberry farm into a world-class winery and visitor destination where the landscape plays a central role in expressing the site’s character and heritage.This national recognition marks the third major accolade for the small but determined Central Otago landscaping company, which continues to hold its own against large firms with teams of 50 or more.Company founder Andrew Rae started Weka Landscaping in 2014 after working in the landscaping industry from the age of 20. “I went to school to eat my lunch—I didn’t walk away with any qualifications,” Rae says. “But this shows what can come from backing yourself, working hard, and surrounding yourself with good people.”Those “good people” includes the tight-knit team of landscapers at Weka, the crew at Weka Garden Shop nursery, and a wider support network of mentors, industry peers and an accountant who keeps them in line. Rae credits them all for Weka’s success. “This award really belongs to the team—it’s recognition of what we’ve built together.”Like many businesses, Weka faced challenges through last year's economic downturn. “It was a tough year, especially in construction, but we’ve bounced back. There’s a lot more confidence out there again,” Rae says.He also acknowledged the Paris family, owners of Monte Christo Winery, for their vision and investment in the Alexandra Basin, and the many other construction professionals involved in the project, including Annabel at Plot Landscape Architecture. “It was a privilege to be part of a project of this scale and ambition. There was a huge amount of teamwork behind the scenes to bring it all together.”

Approximately 130 residents packed out the Presbyterian Church in Cromwell on Tuesday night (August 26), to discuss a proposed gold mine in the Dunstan Range that opponents warn could alter the character of the region and cause irreversible environmental damage. The meeting, organised by Sustainable Tarras in collaboration with Forest & Bird and the Central Otago Environmental Society, was framed as reflecting widespread frustration at a lack of information from Santana Minerals, the company behind the proposed mine, which is seeking approval through a fast-track consenting process. Meeting facilitator Mark Sinclair said it had been left to volunteers to try to piece together the pieces of the puzzle for members of the public, and the turnout at the meeting reflected strong community interest. “There’s a significant turnout here tonight for a community the size of Cromwell…that’s because people really care about the issues we’re going to discuss tonight,” he said. Speakers challenged claims by Santana Minerals the mine would be minimally visible, with Mark highlighting chief executive Damian Spring’s remark the project would be like “a chip in your windscreen from the road”.  Visuals presented at the meeting indicated the mine would have a far greater impact on the landscape than claimed, drawing audible gasps from the audience. Rob van der Mark, a local vineyard owner speaking for Sustainable Tarras, said the mine would alter the region’s character, changing it from “100 percent pure” to “100 percent industrial gold mining”. He warned the approval of one mine could lead to "a free-for-all" that could threaten “what we know and love about Central Otago”. An image depicting the area of the proposed mine - challenged by Santana Minerals boss Damian Spring. Image: The Central AppRob also raised concerns about the proposed tailings dam - full of “chemical-laden slurry” - and its risk to local aquifers and waterways, and dust dispersal in a gully where the wind is known by locals to move through like a “freight train”.He claimed the mining company was repeatedly attempting to “fly under the radar”, not being proactive in releasing its own reports and requesting non-notified consenting processes for subsidiary activities. Matt Sole, the co-chair of the Central Otago Environmental Society, described the long-term environmental legacy of open-cast mining: “Huge opencast pits cut into the Dunstan Range…That’s not a price we should be asking our children and grandchildren to pay,” he said.  He highlighted alternative economic opportunities, including slow tourism, boutique accommodation, and the local wine and food industries, describing residents as “kaitiaki, guardians of this ‘World of Difference’.” Tourism expert Professor James Higham, who contributed via a recorded presentation, said research confirmed Central Otago residents valued “stunning open spaces...undisturbed mountains...largely untamed nature”, and these qualities were all threatened by extractive industries.  He warned of reputational risks to the region’s tourism, wine, horticulture, and creative sectors, and said mine impacts would be largely irreversible.  “Restoration measures would merely skirt around the edges. The major impacts cannot be undone ever,” he said. Rob Enright, a Wānaka-based barrister advising on the fast-track consent for Port of Tauranga’s proposed container wharf extension involving land reclamation, explained that the fast-track process is “very stacked in favour of the applicants…that’s just the nature of the beast”. He said the accelerated process compresses what, for a complex project like a gold mine, could be a three-year assessment under the Resource Management Act into roughly six months, with limited rights of appeal.  It is his view a central element of the fast-track process is demonstrating regional or national benefits, and he questioned how the cost-benefit analysis will be assessed and to what extent the applicant must prove their case.  He suggested this could be a key factor in whether the project proceeds. At the end of the meeting, a question-and-answer session allowed attendees to put their concerns direct to the panel of speakers. One resident described the fast-track process as “a stitch-up”, limiting public input, while others sought clarification on who is considered an adjacent property entitled to participate under the legislation. Others queried who would benefit economically versus who would bear the environmental costs. Audience members also raised concerns about dust and air quality, with one describing conditions in mining towns as “thick grey dust…big wafts of it…it’s just everywhere”. A former geologist in the audience, with experience in the gold-mining industry, raised concerns about tailings dams, noting, in his experience, "these things do leak”. Santana Minerals CEO respondsSpeaking to the Central App on Wednesday, Santana Minerals chief executive Damian Spring addressed concerns raised at the meeting. On community information, he said: “We’re very mindful of making sure that when we’re putting stuff out there, that we’re really robust about it, understand it, and are comfortable to share it. Those parts are still moving, but when we land on it, then we’ll push it out into that public space.”Damian said the company has completed a series of studies with landscape architects: “I can categorically say that the visualisation I saw last night looks nothing like the visualisation that these experts have created”, referring to an image of the proposed mine site as seen from across Lake Dunstan. He explained his previous “chip in the windscreen” remark was intended to give context to the scale of the Dunstan Mountains, which cover 90,000 hectares, of which roughly 600 hectares would be disturbed by the proposed mine.On the project’s cost-benefit analysis, Damian said he is confident data will show the mine’s regional and national economic impacts are commensurate with the impacts on the surrounding environment and the project provides net benefits. He also rejected claims about potential contamination of surrounding waterways from arsenic or cyanide, saying: “Our experts need to demonstrate that we are able to manage the effects with proven technology and methods…and that’s because the regulator’s experts will be expecting that. We will essentially be a zero-discharge site during operations.”Damian said he attended the meeting to hear views from the community, explaining: “Sustainable Tarras say they speak for the community, but I struggle with coming up with a definition for community because it’s so diverse. I thought it was a view from the community that was worth listening to.”Read more: Santana unveils environmental plans ahead of Cromwell mine meetingHave a story to share or comment to make? Contact [email protected] 

The Cromwell Community Board spent Tuesday afternoon (August 26) working through a draft management plan for the 91-hectare Cromwell Racecourse Reserve, signaling a shift from the council’s long-standing “hands-off” lease model to more direct involvement in the site’s governance. The plan sets out a staged approach to development. In the short to medium term (by 2030), up to four sports fields could be added to the reserve, with supporting facilities such as toilets, changing rooms, and equipment storage. Longer-term options (by 2045) include expanding to eight fields and providing for a potential indoor multisport complex with up to four courts. The draft commits Central Otago District Council to continuing to support equestrian activity at the site. “Council recognises the importance of this use and will work with the Central Lakes Equestrian Club and other stakeholders to ensure equestrian activity remains a core part of the reserve,” it said. “It is expected that equestrian and other recreational and sporting uses can successfully coexist. Future planning will focus on integrating facilities and coordinating changes to minimise conflict between users.” The draft plan acknowledges expansion of the sports fields from four to eight in the long term may require reworking the cross-country course. “Council will work with equestrian users to redesign the course, with the intention of fitting a full cross-country loop within the reserve.” The plan also notes the reserve could host larger community events in future, but fireworks are explicitly prohibited. A key change is the introduction of a co-governance model: the Central Lakes Equestrian Club would continue to oversee equestrian operations, while council would manage new sports facilities and infrastructure. Community board chair Anna Harrison stressed the draft sets out “possibilities” rather than final designs. “We look at this as a strategic draft about possibilities for future development. It is not a detailed design plan that says this is exactly what is going to happen,” she said. “It’s us making some decisions that help us look at a vision for sports and racecourse management over the next 30 years.” She described it as indicating a “future strategic direction” rather than “a plan set in concrete”. Her comments follow last week’s hearing of 35 oral submissions, many from equestrian users concerned about safety if horses share the reserve with other activities, and from sporting groups urging careful planning to meet Cromwell’s growth. Proposed changes to Alpha Street and Anderson Park were set aside for now, with elected members instead asking council staff to provide a future options report. Board member Sarah Browne said if the council got that “right” it “could potentially delay what is needed at the racecourse”.  A final management plan for the racecourse is due to be presented to council in September. Read more: Horse riders warn of risks with racecourse planHave a story to share or comment to make? Contact [email protected]