Inflation doesn’t arrive with warning signs, it quietly alters what your money can do.Over time, even modest increases in living costs can reduce the real value of your savings. For those approaching retirement, this matters more than ever.A quiet but constant riskCash savings and term deposits are often seen as safe havens. They offer certainty, stability, and quick access to funds. In the short term, they play an important role.But in the long term, the picture changes.Term deposits currently return around 4%, a figure that may not keep pace with inflation. While your balance grows on paper, your buying power can shrink. The impact is subtle. You won’tsee it in red on your statement. But it’s there, in reduced travel, higher grocery bills, and rising medical costs.Why inflation matters in retirementRetirement isn’t a finish line, it’s a new phase that can last 20 to 40 years. If your plan relies heavily on cash based tools, it might not stretch as far as you expect.The risk isn’t dramatic loss. It’s quiet erosion. It’s the slow realisation that your savings don’t go as far as they used to, and the possibility of having to scale back your lifestyle earlier thanplanned.“It’s not about chasing high returns,” says Dewald from Central Financial Planning. “It’s about building a strategy that holds up when life changes, whether gradually or suddenly.”Rethinking your financial toolkitJust as you wouldn’t use a butter knife to cut timber, a one-size-fits-all savings strategy doesn’t suit every stage of life.Financial planners suggest looking at a mix of tools designed to protect against inflation:Growth assets like shares can help grow your wealth over time.Inflation-linked bonds adjust as prices rise, offering more security.Real assets, such as property or infrastructure, often provide income that rises with inflation.Diversified portfolios balance growth and security across market conditions.The key is understanding how these tools work together, and how they align with your needs.A plan that adjusts as life does.Everyone’s future looks a little different. But a strong plan has a few things in common:✔ It grows your savings in real terms, not just on paper✔ It adapts to changes in markets, lifestyle, or health✔ It supports the life you want now, and later✔ It helps you leave a legacy, if that’s important to youFinancial freedom comes from clarity, not chance.And it starts with asking the right questions.Are your current savings keeping pace with inflation?Is your retirement plan built to last 30+ years?Have you tested your strategy against rising costs?If you’re not sure, or you’d like a second opinion, seeking professional advice can help bring peace of mind.Sponsored ContentThis article was submitted by a contributing Financial Planner as part of The Central App’s sponsored advisor programme. Sponsored stories are reviewed to ensure they meet our standards of clarity, accuracy, and community value.

The future of business growth may depend on the courage of its leaders and the ability to think across traditional boundaries.As business environments evolve rapidly, many organisations, especially small and medium enterprises (SMEs) and large corporations are discovering how much they can learn from each other.Blending strengthsSMEs are often nimble, creative, and able to pivot quickly. Corporates, by contrast, benefit from scale, established systems, and long term planning. The opportunity lies in finding a middle ground.Businesses that can ‘cross pollinate’, meaning combining the agility of a start-up with the strategic discipline of a corporate, are better placed to innovate and grow.SMEs risk being reactive and under resourced, while corporates may become bogged down in bureaucracy. A blend of both cultures allows for responsive yet sustainable growth.A new kind of leader?The modern business environment calls for leaders willing to evolve, not just their products, but also their people. Courageous leadership includes:Letting go of the “command and control” mindsetEncouraging team collaboration over individualismLinking research and technology directly to innovationWithout bold thinking at the top, organisations risk stagnation. Familiar examples such as Kodak and Blockbuster illustrate what can happen when leaders assume disruption won't affect them.Front line thinking matters tooLeadership alone isn’t enough. The businesses best equipped for the future will empower all levels of their team, especially the front line, to solve problems in real time.In the past, efficiency meant following instructions. Today, it means taking initiative, thinking like owners, and adding value on the spot. This requires training, trust, and a supportive culture.As Apple put it: “We hire people to tell us what to do, not the other way around.”And while Steve Jobs’ quote “We wouldn’t need you if we didn’t have problems to solve” may sound blunt, the point remains: problem solving frees up leaders to be courageous.It’s this kind of blended, collaborative leadership that could define the next wave of business success.

Running a small business in Central Otago isn’t for the faint-hearted. You’re juggling clients, chasing invoices, trying to keep up with new opportunities, and making sure your staff are coping with the workload. Growth is exciting, but it can also tempt owners into slipping into “corporate” ways of operating, thinking more structure and control equals more success.But here’s the truth: what works for the big guys in Auckland or overseas isn’t what makes SMEs here thrive.Over-structuring small teams backfiresIt’s easy to think adding more systems, processes, and KPIs will create order. But in small teams, this often just creates stress.Corporates can get away with endless meetings, rigid performance metrics, and leaders who never touch the frontline work. SMEs can’t. When small businesses try to mimic that style, they lose their biggest advantage: agility.Culture, not control, drives growthThe thing that makes SMEs strong is culture. You can move quickly, test new ideas, and actually get things done. But that only works if your people feel trusted and backed by leadership.If staff are overloaded with new business but see no benefit or recognition, they won’t stick around. On the other hand, if they’re encouraged to share ideas, take initiative, and are rewarded for helping the business grow, they’ll invest in the journey with you.Example: A local tourism operator who gives staff a commission for bringing in new bookings, or lets them trial a new tour idea, is far more likely to keep staff engaged than one who piles work on without support.Lead from the front, not from the officeThe best small business leaders are present. They don’t hide in the office or distance themselves from the grind. That doesn’t mean micromanaging, it means being willing to pitch in when things are busy and showing you’re part of the team.When staff see you helping out, listening to their challenges, and celebrating their wins, they’re more likely to stay loyal and motivated.Example: An owner of a café jumping on the coffee machine during a busy weekend shows the team that they’re in it together. That builds more trust than any policy manual ever could.Growth is a team effortGrowth isn’t just about landing more contracts or opening another location. It’s about creating an environment where people want to show up and do their best.You can have the smartest business plan on paper, but if your team is burnt out or disengaged, things will stall.For Central Otago SMEs, the real growth driver isn’t corporatising your business, it’s staying people-first. Keep your business nimble, supportive, and human, and growth will follow naturally.The takeawayDon’t try to act like a corporate if you’re not one. Our region values trust, relationships, and rolling up your sleeves. If you lead with those values, your business won’t just grow, it will build the kind of loyalty and energy that keeps growth sustainable.

Trust. It’s not something you can buy with a discount code or bribe with a freebie. In Central Otago, where word travels fast and reputation is everything, trust is the real currency of business. If people believe in you, they’ll keep coming back, spend a little more, and even recommend you to their mates.But with digital tools, AI, and data-driven marketing growing every day, how do you keep that trust intact? How do you balance modern technology with the human touch that makes our small region special?Here are five practical ways local businesses can use personalisation and AI responsibly, without losing the human connection that builds long-term loyalty.1. Personalise with purposeSending a generic email blast to everyone in your database is like putting the same property flyer in every letterbox across Central, even if half of them are renters. People want information that’s relevant to them.AI tools can help you segment customers and tailor messages, but the key is to make it useful, not creepy. Locals don’t want you digging too deep into their data; they want you to show you understand their needs.Example for Central Otago: Instead of pushing every wine deal to every subscriber, a winery could segment emails so Cromwell locals hear about a cellar-door event, while Queenstown weekenders get updates about wine deliveries.Tip: Personalisation should feel like you’re saving people time and making their lives easier, not mining their data for profit.2. Be straight-up about AIAI is a buzzword, but it’s also already part of how many businesses run whether that’s writing social captions, managing bookings, or running Google Ads. People aren’t silly; if they feel tricked, trust vanishes.If you’re using AI, say so. Frame it as a tool that helps you work smarter, not as a replacement for the genuine local voice people connect with.Example for Central Otago: A real estate office could explain that AI helps them analyse property trends faster, but every listing description is still checked and polished by a local agent who knows the area.Tip: Openness builds credibility. Make it clear when AI is helping out and when a human is in charge.3. Sweat the small stuff in customer experienceIt’s not always the “big stuff” that loses customers, it’s the little frustrations. A clunky online booking form, slow replies to messages, or even confusing signage can push people away.Central Otago customers are loyal, but only up to a point. A couple of bad experiences and they’ll go elsewhere.Example for Central Otago: If your restaurant’s online booking page keeps crashing, locals will just head to the competitor down the road. A simple fix to your booking system can save you from losing repeat customers.Tip: Walk through your customer journey as if you were a visitor, spot and fix those small irritations before they add up.4. Keep human connection front and centreAI chatbots can be handy, but when people in our region have a real issue, they want to talk to a real person.Customers still value a voice on the other end of the phone, a smile across the counter, or a thoughtful reply to an email. Technology should support that, not replace it.Example for Central Otago: A tourism operator might use AI to answer FAQs instantly, but always offer the option to speak to a staff member who actually lives here and can give personal recommendations.Tip: Balance efficiency with empathy. Make sure people can always reach a human when they need it.5. Make the data exchange worth itPeople will share their details with you, but only if they get something meaningful in return. That “something” might be useful information, exclusive access, or simply a smoother experience.Example for Central Otago: If you’re collecting emails at a farmers’ market stall, tell people exactly what they’ll get “seasonal recipes, local food updates, and early invites to tasting events.” That way they know what’s in it for them.Tip: Be upfront about what you’re collecting, why, and how it benefits your customer. No surprises, no sneaky stuff.The bottom lineTrust is what keeps Central Otago businesses strong. It’s why people recommend their favourite café, stick with the same plumber for years, or go out of their way to visit a local shop rather than ordering online.By personalising with purpose, being transparent about AI, focusing on customer experience, keeping human connection alive, and being clear about data use, businesses here can stand out for the right reasons.At the end of the day, it’s simple: technology can make things easier, but trust is what keeps customers coming back.

Hanson has become a household name in the South with its successful vehicle rental business, but the next chapter of the company starts in Cromwell.The family business was created by Jarrod and Colin Hanson in Dunedin 28 years ago, targeting the self house moving market. Jarrod came back from overseas in the late 1990s and teamed up with his father - then he and his wife Anita opened another branch in Cromwell six years ago.But the original Hanson business in Dunedin sold last month, and Jarrod and Anita have embarked on an ambitious rebrand - Driven Rental Vehicles - here in Central Otago.What was once just a single truck for hire, turned into 90 vehicles of all shapes and sizes, trucks, cargo vans, minibuses, trailers, double cab utes, and cars. Driven Rental Vehicles has built up its own fleet of 53 based in Cromwell. Nowadays you can literally turn up at 3am if you need to and collect a vehicle - with its contactless collection as a result of Covid-19.Jarrod said they get a few female pillion passengers who’ve had enough rough riding on motorbike tours and are keen on an upgrade of transport for a day.And campervan owners who haven’t used their vehicle for a year, which then break down half way up the Lindis Pass.There’s also Little Flick the fire engine for hire too (it was moved to Cromwell from Dunedin); it gets hired out for kids’ parties and fundraisers.“They are all real fire engines from Japan,” Jarrod said.Driven Rental Vehicles has a number of vehicles on long-term hire, such as infrastructure or cherry industry companies, trucks for laundry services, councils, government ministries.Being a ‘dry hire’ business means they will look after all of the tyres, windscreens and general maintenance of the vehicles.“We have vehicles that are out for years. Rather than spend upwards of $70,000 on a new ute you can rent one for half the price. Think of it like Netflix,” he said.  “We have people that don’t want to own a vehicle and think about the servicing, the insurance, the registration.”They have the market sewn up, but when the pandemic hit, like many businesses relying on tourism, it took a huge blow - significantly reducing its income overnight.“It put us back 10 years,” Jarrod said.But advances have been made in other areas such as the 24/7 contactless collection, with vehicles now available around the clock.With the business moving more into the corporate and commercial sectors of Queenstown Lakes and Central Otago, such as hiring out vans to couriers when their vans are being serviced, you would think the company would just keep on growing.“The business changes day by day, minute by minute. We’re solutions driven to make an easier, simpler and cheaper alternative. There’s no point overselling something or they won’t come back.”  A comment on the business Facebook page after the Hanson business was sold sums it: “Thanks for riding with us — we’re still the same crew, just a bit more Driven.”Jarrod bought a building in Cromwell (Hughes Crescent) in the early 2000s and expanded the rental vehicle business into Cromwell in February 2019. The Driven brand was already registered 20 years ago, and had been sitting in the background, with the logo all pre-made as well.When they’re not running the business, Jarrod and Anita also foster dogs as part of The Animal Welfare Network, and are one of the biggest in the country. In the past 18 months they’ve looked after 14 dogs from all around New Zealand.Many have been surrendered, abandoned, given up, or abused.The rehabilitation involved toilet training and desensitising so the dogs can then be rehomed into the community.“Dogs know good people. It’s a big mission but it’s good fun. It’s not easy but it’s very rewarding,” Jarrod said.Have a story to share or comment to make? Contact [email protected] 

Last year’s ‘Cockies & Tradies Golf Tournament’ made $140,000 for Melanoma New Zealand and Dunstan Hospital, with the third event teeing off on October 3.When local plumber Chris Flannery was diagnosed with stage 4 metastatic melanoma in 2019, he missed the social side of work and sport, and the tournament gave him some purpose.  He also wanted to turn his experience into a way to raise awareness of melanoma, and support others affected by the disease.Chris and his family will host the tournament at the Alexandra Golf Club, with free spot checks onsite as well.“It’s something positive that I hope makes a difference in our community,” he said.Chris grew up in a farming family in Central Otago and played representative rugby and cricket.Telling his kids he had cancer was something he’ll never forget, he said, “but we just had to keep going, no matter what.”Chris’s wife Nicola Jones said he caught up with the oncologist last week, and there had been no new tumours, so Chris was now off treatment. “Looks like the Ipi (Ipilimumab) did the job,” she said.Chris described his treatment (a combination of Keytruda and Ipilimumab, radiotherapy and surgery) as a game changer.A key part of his treatment has been the care he received at Dunstan Hospital, allowing him to undergo treatment locally, without the need for regular travel to larger centres. “Staying in Alexandra, driving myself to appointments, and maintaining some independence made a world of difference.”Proceeds from the October golf event will specifically help expand outreach in rural areas, and increase access to free skin checks and support services.The melanoma van will also be at Pioneer Park after 1pm on Friday October 3rd for anyone in the community to get any spots checked. Have a story to share or comment to make? Contact [email protected] 

A contingent from Central Otago has been spreading a little Kiwi magic in Spain ahead of next year’s World Gold Panning Championships in Cromwell.Terry Davis, who is part of the crew charged with hosting the event, said the delegation’s mission at this year’s international competition in Navelgas was simple: “We had to feed them all, and we had to give them a taste of New Zealand”.The “taste” came in the form of chicken and pork tacos, rubbed with a classic Kiwi barbecue mix, and topped with a vibrant kiwifruit salsa made from 500 Zespri kiwifruit. “People were blown away. Kiwifruit salsa…honestly, red onion, garlic, lemon juice, a wee bit of chili and fresh coriander. Beautiful,” Terry said.The team even turned sparkling Spanish wine into a Kiwi-inspired cocktail, adding crushed ice and chopped kiwifruit. The reception, he said, was overwhelming. “They were genuinely impressed. It was a beautiful thing.”Alongside the food, the Cromwell delegation showcased slides and images of Central Otago, featuring cycle trails, wineries, and heritage precincts, giving competitors and supporters a real sense of the region. Five-hundred kiwifruit were turned into salsa and cocktails. Image: SuppliedSome of the organising committee didn’t just promote - they panned. Terry and colleague Odette Hopgood took part in multiple events, putting their skills to the test. “I qualified fourth fastest into the semi-finals,” Terry said. “Odette did really well too. We didn’t podium, but we were in the mix.”Goldpanning at a world championship is straightforward: competitors are timed on how quickly and accurately they can find tiny gold flakes in 15-kilogram buckets of sand and gravel. Past championships have attracted close to 500 participants from more than 20 countries.Next year, Cromwell will host the 2026 World Gold Panning Championships at the town’s racecourse from September 26-30. Terry said the organising committee is gearing up for volunteers and sponsorship. “We’re going to need about 40 to 60 volunteers a day for seven days…and there’s going to be plenty of opportunities for sponsorship and signage up. We’re really excited for a good competition next year.”The Spain trip gave the team a head start in connecting with international competitors. “Several of them have already booked their accommodation,” he said. “It’s kicking off.”Have a story to share or comment to make? Contact [email protected]

Promotional grants for the Vincent Community ward have been undersubscribed by $20,000 for the past three years, which meant only half the funding was allocated in the latest round.Thymed Events NZ was successful at gaining $5000 for the Clyde Classic and $2500 for its Alexandra Airport Backyard Ultra 2026.Mountain Bikers of Alexandra was also awarded $2,795 for medic support at its next Linger and Die Enduro MTB race later this month.The Vincent Community Board considered the applications on Monday (September 8) and heard that organisers of the Clyde Classic donated 25 percent of the entry fees to the local school for new sun shades last year.There were lengthy discussions around the table regarding community grant allocation, with nine applicants all vying for a slice of the $76,951 pie.Puna Rangatahi (Alex & Districts Youth Trust) would receive its annual $6,000 operating grant, which would be increased to $10,000 next year.Community development lead Rebecca Williams said the increase reflected the rise in operating costs and the group hadn’t had any increase in funding since 2012.Clyde Museum was allocated $3,500 towards stage 3 of its restoration project, and the Alexandra District Museum Inc given $10,000 towards an upcoming exhibition.Cr Tracy Paterson said the work Central Stories did in the community was underestimated, and Cr Martin McPherson backed that up, saying: "Museums act as a conduit of information to visitors, and if Central Stories didn’t exist, this community would be missing out."Residents of Juniper Close in Alexandra were awarded $2,100 to cover up an “eyesore” of a utility box on their street, which they intend to paint over with a mural.Some concern was expressed that the board could end up with more residents looking for funding to cover up other utility boxes around the town.The Dunstan Equestrian Centre was given $15,000 for carpentry costs of its new toilet block and changing rooms; Alex & Districts Pipe Band Inc was given $3,000 for hall costs; $800 was granted for hanging baskets in for the Keep Alexandra and Clyde Beautiful group; $1,400 for new blinds at the Alexandra Toy Library; and $3,000 for Alexandra Community Advice Network.Rebecca said it was the hardest round of community grants she had ever been involved with, “because of the demand and they are all exceptional projects".Have a story to share or comment to make? Contact [email protected] 

Uber has officially launched in Alexandra, bringing more options for food delivery and rideshare services across Central Otago. Whether you're excited about convenient meal delivery or considering driving for Uber or Uber Eats to earn some extra income, it’s important to understand what it means for your vehicle insurance.Thinking About Driving for Uber in Alexandra?While signing up to drive for Uber or other rideshare platforms is relatively straightforward, many drivers are unaware that standard car insurance often doesn’t cover commercial use. Most private policies state your car is only insured for “private or domestic purposes.” That means if you’re delivering meals or transporting passengers for money, you may not be covered in the event of an accident.The Risk of Being UninsuredWithout the right coverage, a simple fender-bender could become a costly mistake. Even worse, misleading your insurer (even unintentionally) could result in denied claims or policy cancellation.Protect Your Vehicle, Protect YourselfUpgrading your insurance to include business or commercial use is usually simple—and it’s a small cost compared to the financial risks of being uninsured. It’s one of the smartest steps you can take to safeguard yourself and one of your most valuable assets.While Uber sets requirements to protect its platform and users, those requirements don’t always protect you.If you’re unsure whether your policy covers rideshare or delivery work, get in touch — we’ll make sure your insurance is working just as hard as you are.

If you’ve ever needed to sign an international document, you might have heard the term Notary Public thrown around. But what exactly is a Notary Public, and why does it matter that CM Law can now offer this service? We’ve got some exciting news: Kirsten Knights, Director at Checketts McKay Law (CM Law), has recently been appointed as a Notary Public — and that opens up a new level of convenience and capability for our clients across Central Otago and beyond.Let’s break it down. What is a Notary Public?A Legal Witness with International AuthorityA Notary Public in New Zealand is a lawyer authorised by the Archbishop of Canterbury (yes, that’s in the UK — it’s a very old tradition) to officially witness signatures, certify documents, and verify identities for use outside New Zealand. In short, a Notary Public acts as a bridge between our legal system and the rest of the world.What Does a Notary Public Actually Do?Here are a few things a Notary Public can help with:Witnessing signatures on powers of attorney, affidavits, or statutory declarations for use overseasCertifying copies of official documents like passports, birth certificates, or academic recordsVerifying identity for international business or legal transactionsPreparing Notarial Certificates that confirm a document is authenticFacilitating Apostille or Authentication processes for use in countries that require additional verificationIf you're dealing with foreign banks, embassies, courts, or universities, chances are you’ll need a Notary at some point. Kirsten Knights – Your Local Notary Public in Central OtagoWe’re proud to announce that Kirsten Knights, Director at CM Law, has recently been appointed as a Notary Public. With this new designation, CM Law now offers in-house Notary services — meaning you no longer need to travel to Dunedin or Queenstown to get documents notarised. It’s one more way we’re working to make life easier for our clients. What This Means for You1. No More Long DrivesCentral Otago has long needed more accessible Notary services. With Kirsten now authorised, you can save time and money by staying local.2. Peace of MindAs both a senior lawyer and a Notary Public, Kirsten ensures that your documentation is handled with precision and in compliance with international standards.3. Faster TurnaroundsBecause the Notary services are in-house, you don’t have to wait for referrals or delays — we’ll get you sorted quickly and correctly. Who Needs Notary Services?International travellers, students, investors, business owners, or anyone dealing with offshore authorities. If you’re:Applying for a job overseasBuying or selling property abroadStudying at a foreign universityDealing with offshore trusts or companiesHandling an overseas estate…you’ll likely need something notarised. Why Choose CM Law for Notary Services?At CM Law, we’re more than just legal experts — we’re part of your community. With over a century of trusted service in Central Otago, we’re known for:Clear communicationTailored solutionsTrusted expertiseDeep local rootsAdding notarial services just makes sense. It’s another cog in the machine that helps our region run smoothly — and it aligns with our vision to be your first choice for legal support in Central Otago. How to Book a Notary AppointmentIt’s simple:Call your local CM Law officeLet us know what you need notarisedBring along valid photo ID and any original documentsWe’ll take care of the rest In ConclusionHaving a Notary Public on the team at CM Law means we can offer even more comprehensive legal services — all under one roof, close to home. Whether you're sealing a deal abroad or applying for an international opportunity, we’re here to help make the paperwork pain-free.Notarising your documents doesn’t have to be a hassle. Now, it’s just another thing CM Law can take care of — professionally, locally, and efficiently. FAQs About Notary Services at CM LawQ: Can anyone at CM Law notarise documents?No, only Kirsten Knights is authorised as a Notary Public. However, our wider team can support the process by helping prepare your documents for notarisation.Q: Do I need an appointment?Yes, it’s best to book ahead to ensure Kirsten is available, especially if you have time-sensitive documents. Some documents require Kirsten to verify them with the issuer and this can take some time.Q: What should I bring to the appointment?Bring a valid passport or NZ driver licence, the original document, and any instructions from the receiving country (if applicable).Q: How much does it cost?Fees vary depending on the type of notarisation required. We’re happy to provide a quote over the phone or via email.Q: Can CM Law arrange Apostilles or further authentication?Yes, we can assist you in submitting documents to the Department of Internal Affairs for Apostille or Authentication, where needed.

A new survey of 875+ direct-to-consumer (DTC) brand operators has given us a snapshot of where AI is actually being used in marketing – and where it’s falling short. While the report was global, the takeaways are very relevant to New Zealand ecommerce operators, founders, and marketers.Adoption Is Almost UniversalNearly every brand is using AI already. Only 6.5% said they aren’t using it in marketing at all.The most common use is copywriting and ad text creation (77.5%) – the quick wins where AI can save time and generate content at scale.Other common uses: personalisation in email (43%), ad creative generation (42%), and audience targeting (32%).Bigger brands ($10M+ revenue) are more likely to use AI for forecasting, budgeting, and strategic decision-making, while smaller brands are sticking to creative tasks.The Main BlockersAI adoption is rising, but it’s not all smooth sailing.Uncertainty about which tools to trust (45%) and lack of training/expertise (42%) were the biggest barriers.Quality concerns (39%) – many feel AI outputs don’t yet meet their creative bar.Data privacy worries (28%) matter more for larger brands.Interestingly, budget (21%) wasn’t seen as the biggest problem.Why Brands Are Using AIThe top goal is efficiency – a huge 83% said they use AI to save time and streamline work.Other big goals: creating better-performing content (44%), boosting return on ad spend (36%), and making campaign decisions faster (32%).Few are using AI yet for data accuracy, deeper customer insights, or testing new channels, which shows most teams are still in “execution mode” rather than strategy mode.Impact So FarResults are mixed: 1 in 4 teams aren’t sure if AI is driving impact yet, and 13% said they’ve seen no lift at all.The biggest gains are showing up in ad creative (21%) and email/SMS campaigns (20%) – channels where speed and iteration matter most.Reporting, conversion optimisation, and media buying haven’t shown the same lift yet, especially for smaller brands.Who Owns AI in Marketing?For 40% of brands, the answer is “no one” – AI is being explored independently across teams.Where there is ownership, it’s usually with the CEO/founder (26%) or CMO/head of marketing (27%).Larger brands are more likely to have decentralised adoption, while smaller brands often have founders leading the charge.Jobs and TeamsMost marketers don’t see AI as a job killer. Over 51% say AI will enhance their team, and 23% think roles will simply evolve.Only 5% are actively planning to cut headcount because of AI.The general feeling? AI frees up humans for strategy, while agents handle repetitive work.Overall Sentiment43% are cautiously optimistic – excited, but keeping a close eye on risks.34% are outright excited, seeing AI as a competitive advantage.A smaller group are concerned (14%) about long-term impacts on creativity and jobs, while only 4% remain sceptical.The Road AheadA massive 84% expect to use more AI in the next 12 months – with almost half predicting a significant increase.The shift is clear: from experimenting with tools → to embedding AI as a core part of marketing systems and workflows.What This Means for Our BrandsFor New Zealand DTC operators, the message is clear:AI is no longer optional. Most global brands are already using it, at least for copy, ads, and content.Training and trust are the missing pieces. If your team isn’t confident, adoption will stall.Creative is the entry point. Start with content, then expand into forecasting, budgeting, and deeper analytics as you scale.It’s about augmentation, not replacement. The strongest operators are using AI to multiply output, not cut people.In short: AI is here to stay. The winners in ecommerce will be the ones who go beyond experimenting and start building systems that make AI part of their daily operations.

When you’re busy running a business, marketing can feel like the “extra stuff.” But really, it’s how you understand what your customers want, make sure your product fits, and connect with them in the right way. Do that well, and everything else gets easier.Why Marketing MattersMarketing isn’t just ads. It’s about:\Knowing your customer.Making sure your product or service is what they need.Reaching them where they actually are.Without it, people won’t know you exist — or why they should choose you.How It Helps Your BusinessBuild awareness: Find out where locals and visitors get their info — The Central App, Facebook groups, Google, word-of-mouth — then show up there.Develop new offers: Ask customers what they need and check what else is around. This helps you stand out, whether you’re a café, a tradie, or a retailer.Reach new customers: Work out who’s most likely to buy from you, then shape your brand and promotion to reach them.Adapt to change: Central Otago is seasonal. Review your products and channels regularly so you don’t get stuck in old habits.Stand out: A fresh brand, clear pricing, or a unique feature can give you the edge over competitors.A Local ExampleAli runs a bakery in Alexandra. She asked her restaurant customers what they needed. Many struggled to predict bread demand. Some over-ordered, others ran out mid-service.Ali introduced a simple fix: flexible morning orders and a late-day “safety delivery.” Restaurants loved it. Her revenue became more stable, and her customers were happier.The lesson? A bit of customer research can lead to changes that pay off every day.Know Your CustomersThink about how people buy: they realise a need, search, compare, then buy. Where do they look? How do they decide?Segment your customers. Locals vs visitors, families vs singles, budget-conscious vs premium spenders. Knowing this saves money by focusing your promotion on the right people.Review Your MixUse the 4 Ps as a quick check:Product – What’s the real benefit?Price – Is it fair and competitive?Place – Where and how can people buy?Promotion – How do they hear about you?Do this each season. Central is constantly shifting with visitors, events, and weather.Brand and PricingYour brand is what people say about you when you’re not in the room. Keep it consistent and genuine.Price matters too. Too high and you lose buyers. Too low and you lose profit. Test small changes until you find the sweet spot.Promotion That Works LocallyPromotion isn’t just billboards or Facebook posts. It could be:A listing or story in The Central App.Fresh Google profile photos.Local sponsorships (sports clubs, festivals).A simple sign that catches people driving through Cromwell.Quality over quantity — one clear message repeated works best.Budgeting SimplyThere are a few easy ways:Objectives: Set a goal, then spend what it takes to hit it.% of sales: Put aside a slice of revenue.Match competitors: Spend about the same as others in your field.What you can afford: Set a safe monthly amount.Whatever you choose, commit to it for a season and track the results.Quick Wins for This MonthAsk 5 customers what nearly stopped them buying.Update your Google photos and reply to reviews.Pick one clear message — who you’re for, why you’re different, how to buy.Test one small new thing — a bundle, locals’ discount, or seasonal perk.

Let’s call it for what it is - hustle culture is broken.Somewhere along the line, we bought into this idea that busyness = progress. That the more we push, post, chase and “keep up,” the more likely we are to succeed.But I’ve seen it over and over again. You can be the busiest person in the room and still be nowhere closer to a sustainable, profitable business.Because activity doesn’t equal impact. And noise doesn’t build trust.What’s missing?Meaningful value. Consistent positioning. A clear strategy.That’s the difference between a noisy business and a trusted brand.The people around you - your clients, your team, your community - don’t need you showing up just to tick a box.They need to know you’re in their corner – that your work helps them move towards the life, business or success they’re craving. That you’re not here to churn and burn, you’re here to serve.I’ve felt this shift in my own work over the past few years. I stopped chasing “growth for growth’s sake” and started deepening how I serve the people already in my world. That’s where trust builds. That’s where results compound.Take the Elevate EAP I launched recently with Anastasia from Work Happy. A private wellbeing hotline for our Elevate members – not because it’s profitable, but because it’s powerful. That move said, I see you. I’ve got your back. Let’s grow – sustainably. That’s the business I want to build.And that shift didn’t happen overnight. It’s taken time, belief, and the discipline to keep showing up. But now? People are reaching out. They see the consistency. They trust it – because I trust it.If you’re ready to grow your business with more clarity and less chaos, here are three moves to consider right now:1. Stop feeding the content machine and start owning your message.Don’t post for the algorithm. Post for the person you want to help. Say what matters. Then say it again.When you start showing up with intention – sharing your lens, your language, your unique point of view – people begin to associate you with something specific. That’s how authority builds. Not from saying everything… but from saying the right things, consistently. The clearer you are on what you stand for, the easier it is for others to remember you, refer you, and buy from you.2. Don’t chase every lead. Cultivate better ones.The goal isn’t to appeal to everyone – it’s to magnetise the right people.That means shifting your energy from spray-and-pray marketing to relationship-building. Send the follow-up email. Reconnect with that past client. Share something useful with a warm lead. The better your relationships, the stronger your pipeline. Because clients aren’t just buying what you do - they’re buying why you do it and how deeply they feel you understand them.3. Design your product ecosystem with simplicity and impact in mind.Too many experts overcomplicate their offers and proposals – and it costs them sales.You don’t need to have 6 services and 4 price points. You need one clear signature offer (maybe two) that speaks directly to the transformation your best-fit client wants. Position it well. Price it with conviction. Then go all in on making it easy to understand, easy to access, and even easier to say yes to. Simplicity scales. Clarity converts.This isn’t about doing more. It’s about doing what matters - with clarity, purpose, and power.Because the people who are standing out right now?They’re not the loudest. They’re the clearest. The most consistent.They’ve decided what they want to be known for – and they’re building from there.

As the colder months settle in, so do the seasonal bugs—coughs, colds, flu, and COVID. With more time spent indoors and in close contact, workplaces become prime environments for illness to spread. And while a few sniffles might seem harmless, the impact on productivity, morale, and business continuity can be significant.  The real cost of sickness According to the latest Umbrella Wellbeing Report, illness is costing New Zealand businesses an estimated $46.6 billion annually, or around $2,000 per employee per month. That’s not just a hit to the bottom line—it’s a wake-up call for employers to take proactive steps in supporting workplace health. WorkSafe NZ also reports that work-related ill-health leads to 5,000–6,000 hospitalisations and 750–900 deaths annually, with a social cost of at least $2 billion each year.Lead by example: Stay home if you’re sick One of the most effective ways to prevent the spread of illness is also the simplest: stay home when you’re sick. Leaders set the tone—if you show up unwell, others may feel pressured to do the same. Make it clear that using sick leave is not only acceptable but encouraged. This includes caring for sick dependants. Early rest and recovery help prevent wider outbreaks and keep the team functioning smoothly. Flexibility is key Remote work has become a valuable tool in managing health-related disruptions. If feasible, allow employees to work from home while recovering or caring for someone ill. But be mindful—sometimes rest is more productive than pushing through. Consider the nature of the illness, the employee’s role, and their ability to maintain quality and output. Open communication and a flexible approach go a long way in balancing wellbeing and performance. Create a health-conscious workplace The hygiene habits we adopted during the pandemic still apply. Regular cleaning—especially in high-touch areas like shared desks, bathrooms, and kitchens—remains essential. Provide hand sanitiser and ensure handwashing facilities are stocked and accessible. Good ventilation is also key: open windows, use air purifiers, or take meetings outside when possible. If you're hosting events or meetings, think about the space.  Are you cramming too many people into a small room? Is there adequate airflow? Consider alternatives like hybrid formats or smaller group sessions to reduce risk. Encourage preventative measures Support your team in accessing flu vaccinations and other immunisations. According to the Ministry of Health, providing seasonal flu shots can significantly reduce absenteeism and protect vulnerable staff. Promote awareness around basic hygiene—covering coughs and sneezes, staying home when unwell, and respecting others’ space.

Weka Landscaping has proudly taken home a Bronze Award in the 'Commercial Construction Under $500,000' category at the prestigious Registered Master Landscaper, Landscapes Of Distinction Awards 2025 held in Auckland over the weekend.The award recognises the company’s exceptional contribution to transforming the Monte Christo site on Young Lane, near Clyde, from a commercial raspberry farm into a world-class winery and visitor destination where the landscape plays a central role in expressing the site’s character and heritage.This national recognition marks the third major accolade for the small but determined Central Otago landscaping company, which continues to hold its own against large firms with teams of 50 or more.Company founder Andrew Rae started Weka Landscaping in 2014 after working in the landscaping industry from the age of 20. “I went to school to eat my lunch—I didn’t walk away with any qualifications,” Rae says. “But this shows what can come from backing yourself, working hard, and surrounding yourself with good people.”Those “good people” includes the tight-knit team of landscapers at Weka, the crew at Weka Garden Shop nursery, and a wider support network of mentors, industry peers and an accountant who keeps them in line. Rae credits them all for Weka’s success. “This award really belongs to the team—it’s recognition of what we’ve built together.”Like many businesses, Weka faced challenges through last year's economic downturn. “It was a tough year, especially in construction, but we’ve bounced back. There’s a lot more confidence out there again,” Rae says.He also acknowledged the Paris family, owners of Monte Christo Winery, for their vision and investment in the Alexandra Basin, and the many other construction professionals involved in the project, including Annabel at Plot Landscape Architecture. “It was a privilege to be part of a project of this scale and ambition. There was a huge amount of teamwork behind the scenes to bring it all together.”

The other night, over a cup of tea, I was talking with a business owner from Clyde who sells handmade homewares.Her products are beautiful, unique, and she’s got a few listings online but she doesn’t sell through an e-commerce store. “I’m not a digital business,” she said, “so do email flows even matter?”The answer? Absolutely.Especially if you’ve got a website, a Facebook page, or anywhere people can get in touch.Great email marketing isn’t just for big online stores. It’s about making the most of the interest you do get and helping potential customers take the next step whatever that looks like for you.Even big-name brands like Lomi (with their flash websites and full marketing teams) still miss a few tricks, and when their email marketing was reviewed, it turned out some small tweaks could make a big difference.1. First impressions countLomi’s first email lands straight after someone signs up, great timing.Their subject line says, “Welcome to the Future of Waste Reduction.” It’s slick and sounds smart. But it misses a trick, it doesn’t actually say what’s in it for the reader.What can you take away?If you’re offering something (even just info or a friendly hello), say it early, in your subject line and your first sentence. For example: “Thanks for joining - here’s your $10 voucher” or “Welcome! Your event guide is inside.” This helps increase your open rate and helps with conversions.One more thing: Don’t confuse your reader. Lomi mentions two offers.The header promotes a $50 Pela Case gift card, while the body copy offers $25 off with a code, and it creates uncertainty. When people aren’t sure, they pause. And pausing often means never coming back.Tip for locals: If you’re doing a giveaway or special deal, keep it simple. One offer, one action. For example: “Reply to this email and get a free sample next time you’re in-store.”2. Don’t let the excitement drop offLomi’s second email comes two hours later (nice timing again). It dives into their mission, cutting food waste and climate change and shows real-life benefits: cleaner kitchens, healthy soil, less smell.But they forget to mention the offer again. That little discount or perk from the first email? Gone. People forget fast. It’s like putting out free biscuits, then hiding them behind the till.Your move?Remind them what they signed up for. If you’ve got a freebie, a guide, a discount or even a story worth reading. Mention it again. People skim, scroll, and need that nudge.Also, using words like “easy,” “quick,” or “no-fuss” helps build trust. Most people aren’t looking for complicated. They want helpful.3. Be human, it worksIn their third email, Lomi sends a plain text message from their CEO. It’s heartfelt, straight-talking, and builds real connection.This works so well for small towns like ours. If you’ve got a name and face behind the brand. Use it. Send a note “from the owner” or share your story in a way that feels like a chat, not a sales pitch.Only problem? The offer (yep, that one again) is buried way down the bottom. In a world of short attention spans, lead with your best stuff.Wrapping it all upWhat I love about Lomi’s approach is that it feels real. The visuals are nice, the tone is human, and they care about their mission. Sound familiar? That’s most businesses around here.Even if you’re not selling online, email is a powerful way to build trust and stay top of mind. A welcome message, a reminder, a behind-the-scenes story, it all adds up. Whether it’s to drive foot traffic, bookings, or just grow your community.So if you’ve got people signing up, messaging your page, or popping into your inbox, don’t leave them hanging. A little email love goes a long way.

The other day, I was chatting with my 12-year-old cousin about something completely random we couldn’t remember the name of a snack we’d seen earlier. Without missing a beat, he said, “Hang on, I’ll just ChatGPT it.”Not Google it.ChatGPT it.That one moment stopped me in my tracks. Because if kids are growing up with this as their go-to search tool, we’re officially in a new era and as business owners in Central Otago, we need to pay attention.A shift in search behaviorLet me hit you with a few facts:As of July 2025, ChatGPT is the 5th most visited website in the world (data via Semrush).Over 45% of users are under the age of 25.OpenAI just launched a new feature that lets people shop directly inside ChatGPT.That last one? That’s the game-changer.This new feature means people aren’t just using ChatGPT for curiosity anymore, they're using it to make buying decisions.And unlike Google, ChatGPT isn’t serving up links based on keywords or who paid the most for ad space.It’s giving real, human-sounding recommendations, based on what people are genuinely saying online.What that means for local businessesLet’s say someone types: “What’s a good Central Otago olive oil for gifting?” or “Where should I stop for lunch on the way to Clyde?”If your product or service is being talked about in a natural, positive way in blog reviews, on Reddit, TikTok, Instagram, or even The Central App, ChatGPT is more likely to recommend it.If it hasn’t been talked about? You won’t even be in the running.This is the future of SEO - Search Experience Optimisation.How to get your product or service noticedYou don’t need a massive budget. You don’t need to rank #1 on Google anymore.Here’s what you do need:1. Get People Talking About YouEncourage your customers to leave thoughtful reviews.Partner with a local creator to do a genuine, down-to-earth review.Ask happy customers to share a short story on social media.It’s not about flooding the internet, it's about real people saying real things.2. Write Like a HumanDitch the corporate jargon.If you’re describing a gift box, don’t say “an artisanal assortment of regional fare.”Say: “The kind of gift that makes someone say ‘Oh wow’ when they open it.”Add FAQs that answer real questions people are asking.3. Don’t WaitThis is a first-mover advantage moment.The businesses that get mentioned online now, on websites, in reviews, on forums, are the ones ChatGPT will recommend tomorrow. And the algorithm will remember.What not to doDon’t pour your entire budget into Google Ads and expect ChatGPT to notice.Don’t spam comment sections or create fake reviews. That backfires fast.Don’t try to game the system by cramming your content with positive buzzwords or repetitive phrases.The bottom lineIf you want to be the brand someone “ChatGPTs” for their next gift, lunch spot, or local recommendation, focus on being genuinely worth talking about.That’s how you win in this new era, through trust, conversation, and community.And here in Central Otago, we’ve got the goods. Now we just need to make sure the people (and the algorithms) hears about them.

The Employment Relations Amendment Bill has passed its second reading, with National voting alongside the opposition parties.Employers may need to be ready to face up to some uncomfortable discussions about employee pay, employment experts say.On Wednesday night, Labour MP Camilla Belich's Employment Relations (Employee Remuneration Disclosure) Amendment Bill passed its second reading, with National voting alongside the three opposition parties.The bill would ensure that pay secrecy clauses, which prevent employees from discussing their salaries with colleagues, would no longer be enforceable, meaning employers could not take legal action, ]if an employee talked about pay.Simon Schofield, a professional teaching fellow in University of Auckland law school, said it would be a positive move."The underlying reason for the bill is to ensure that people who are discriminated against have the ability to see where they sit relative to other employees doing the same work and allows them to discuss that."He said some employers may have to deal with challenging situations, justifying why certain people were paid a certain rate compared to others."Those questions may be uncomfortable for an employer to answer, but I don't think that means an employee should be dismissed for having those discussions."If someone isn't feeling that they're getting paid well compared to their peers, they'll often just leave the employment relationship, but by ensuring that people can have these discussions, it puts the onus on employers to justify some of their decisions around pay, which sometimes… can have elements of unconscious bias involved and that feeds into the gender pay gap."Hesketh Henry partner Alison Maelzer said remuneration was slightly taboo, so people might be reluctant to talk about it anyway."It's awkward both ways," she said. "If you find out you're being paid less than the person you're talking to or if you're being paid more than the person you're talking to, either way, it opens up all kinds of a can of worms."She said, if the bill passed, salaries could become a water cooler conversation for a while."It might be prompting people to ask their colleagues a question they might not have done otherwise."Duncan Cotterill partner Alastair Espie said he saw people getting into trouble over pay disclosure "very infrequently"."It's an issue that is often difficult for employers to prove, so concerns about employees talking about their salary will often go unaddressed or be dealt with through more informal channels."Maelzer said she had been an employment lawyer for more than 20 years and had not been on either side of such a matter."Perhaps employers are reluctant to take disciplinary action, because it could open up a can of worms related to the reasons why the employee is sharing salary details."She said agreements often contained a clause that made the terms of employment confidential."The way it would be in there is not a specific clause, but when you're defining confidential information, client information, marketing strategy or whatever, you'd also include the terms of your employment in that list."She said the bill would not prevent employers doing that, but would prevent them taking action against an employee for remuneration disclosure.Schofield said action had been taken against employees who disclosed their pay."Employers are entitled to treat pay as confidential information, therefore - because there's been a breach of that confidential information - employers may think they're entitled to dismiss an employee for that disclosure."

With effect from 22 May 2025, the Government launched a new tax incentive called Investment Boost. It made headlines at the time, but as is often the case with policy changes, the initial noise dies down and life goes on.Now that things have settled a bit, it’s a good time to take a second look, to check in re whether it’s something that fits into your business strategy.So, what is Investment Boost?In simple terms, if you buy an eligible asset, say a new piece of machinery, a vehicle, or some tech equipment, you can immediately deduct 20% of its cost from your taxable income, on top of the usual depreciation you’d claim.That means a lower tax bill in the year you make the purchase, which sounds like a win. The Government says this is about encouraging growth and boosting productivity and for some businesses, it could do just that.But here’s the thing...This is about cash flow, not just taxA lower tax bill can be helpful, sure. But it doesn’t magically make a new purchase affordable.Let’s say you want to spend $10,000 on new equipment. With Investment Boost, you are allowed $2000 extra depreciation on that spend, plus you are allowed the normal depreciation on the remaining $8000 portion, so let’s say another $2,400 for example at a 30% rate. But remember, that’s not money in your pocket. It results in a reduction in cash income tax payable of say $1200- $1700 depending on your circumstances. The net effect of $10,000 less reduced cash tax payable $1200- $1700, is an after tax cost of around $8,300 - $8800 on that $10,000. Another thing to remember, is an income tax benefit now, will impact your March 2026 year income tax to pay, so there is a time lag for the associated tax payments to roll around.So a key question becomes; Is this something you were planning to buy anyway? Or are you buying it mostly because there’s a tax break attached? Don’t overcommit because the numbers “look good”If a new asset genuinely moves your business forward, you both need and can afford it, then this incentive is a win and more power to it. That said, we’ve also seen businesses trip up by chasing tax perks without thinking about the longer-term impact on their cash flow.Consider whether you would be stretching your budget now, and whether that would mean you're struggling to pay suppliers, hire staff, or weather a quiet month later. Sometimes the tax saving might come at too high a cost. Knowing your future cash flow projections is crucial for your decision making.It’s not a one-size-fits-all opportunitySome businesses are in growth mode and/or still have solid cash flow. Others are still rebuilding after a tough few COVID years. For some, this tax break will exactly what is needed for their pre-existing plans. For others, it could create stressful cash flow 10-12 weeks down the track. This is why understanding your specific business context, matters.So, what should you do?We always say, before you make any big spending decisions, especially off the back of new tax policy, have a chat with your accountant or adviser. Not just to crunch the numbers, but to talk about your goals, your cash flow, and the timing of any major investments.Even if you’ve already bought something and you’re wondering how this change affects you, it’s still worth checking in.The bottom line:Investment Boost is a useful tool, and is better than having no stimulus, but it’s not a magic fix. Like anything in business, the value lies in how and when you apply the changes. So now that the noise has died down, let’s sit down, look at the big picture, and figure out if this is the right time, and the right move, for you. Because good business isn’t just about saving on tax. It’s about making smart, sustainable decisions that keep your business moving forward, one step at a time. To achieve the type of life you want.Want some complimentary business or tax advice? Reach out to us for a no-obligation, no charge chat. Love to you, from Love to Grow