Many Central Otago businesses have websites that cover the essentials and that’s a great foundation.

But there’s real opportunity in taking it a step further. With a few thoughtful tweaks, your website can become a tool that reflects everything you’ve built: your values, your story, your strengths.

It doesn’t need to be complicated. A well-crafted website can bring in new customers, support the ones you already have, and free up your time so you can focus on what you do best.

Tell your story, your way

Your business is more than just your logo and a list of services. People want to know the story behind it, why you started, who’s involved, and what makes your business tick. You don’t have to be poetic, just be real. It helps people connect and trust you.

Make it easy to get in touch

If someone’s on your website, chances are they’re looking to take the next step, call, visit, book, or buy. Make your contact details easy to find, and be clear about how people can get in touch or what to expect when they do.

Show what you do, even if you don’t sell online

Even if your business isn’t e-commerce, people still want to see what you offer.

Whether it’s services, events, accommodation, or handmade products, make sure there’s a clear page (with good photos) that shows what people can expect.

If you’re a hairdresser, show your cuts. If you’re a vineyard, show your bottles and tastings. It’s not about selling online it’s about clarity and trust.

Use real photos where you can

A few well-taken photos of your space, your team, or your work go a long way.

You don’t need a full photoshoot just something that feels authentic and gives people a feel for your business. Stock photos tend to feel generic and don’t show your uniqueness.

Keep your info up to date

If your last update was pre-COVID, it’s time.

You don’t have to change your website every week, but check it a couple of times a year.

Are your hours still right? Do you still offer that service? Has your team changed?

Even small updates keep things fresh and show that you’re paying attention.

Think about local search

A few simple tweaks to your website can help people find you more easily on Google especially when they’re searching “Clyde bike hire” or “best coffee in Alexandra.”

Make sure your location is clear, your services are listed in plain language, and you’ve linked to your Google Business Profile.

Make it mobile-friendly

Most people will look you up on their phone often while out and about.

If your site’s hard to read or navigate on a small screen, they’ll probably give up and try someone else. Test it on your own phone and see how it feels.

Encourage next steps

Your website should give people a clear next move. That might be booking a table, making an enquiry, joining a newsletter, or just following you on social media.

Make it obvious what to do, and don’t assume people will go hunting for it.

Your website doesn’t have to win awards. But it should work for you not just sit there.

Final thoughts

A tidy, useful, and up-to-date site builds trust, brings in business, and shows you care about your customer experience, even before they walk through the door.

If you’re not sure where to start, tidy up the basics. If you’re ready to go further, bring in someone local who gets it. You don’t need a huge budget just a bit of intention.