Lawn bowls is enjoying a surprise surge in popularity across Central Otago, and clubs say there’s never been a better time to join.

Once considered a sport for older generations, bowls is now attracting families, former athletes, and newcomers of all ages thanks to its accessibility, relaxed social atmosphere, and competitive edge.

Social bowls is trending nationwide too, particularly among younger Kiwis.

“It’s a real vibe… it’s a really fun sport,” broadcaster Brodie Kane told The Girls Uninterrupted podcast, recalling a Christmas bowls session that involved friendly coaching, laughs and a $10 dinner.

“You’re outside, the vibes are on, and the clubroom is fantastic,” she said. “Every time I go, I’m like, why aren’t we doing this more often?”

Nationwide, casual participation in bowls has surged from 51,000 in 2010 to more than 126,000 in 2024, according to Bowls New Zealand. The number of young people playing also jumped to over

16,000 in the past year alone.

Local clubs say the appeal here in Central Otago is just as strong, especially for those who’ve retired from higher-impact sports like rugby or netball.

“Bowls gives you that competition and team spirit without hurting your knees,” one Alexandra player said. “Plus, there’s snacks and banter.”

Special bowling arms also make the sport more accessible for players with injuries or limited mobility. These devices allow people to bowl without bending, and are now a common sight on local greens.

While the competitive scene is thriving, club leaders say social bowls remains the heart of the sport.

Twilight leagues, barefoot bowls and relaxed weekly games offer light exercise, fresh air, and instant community - no experience necessary.

The Alexandra Bowling Club is preparing to launch another busy season of social bowls, starting Monday January 26 with a relaxed ‘Get the Hang of It’ evening.

The seven-week season includes games at 6.00pm and 7.20pm each Monday or both if you’re keen, with snacks and prizes included.

If interested, go to Alexandra Bowling Club in the Clubs section on The Central App or check out the What's On guide.