Central Otago's organic wine movement has hit a milestone 30 per cent of the regions’ vineyard area certified as organic, the highest proportion in New Zealand.  

Central Otago Winegrowers Association (COWA) set a goal in 2009 to certify 20 percent by 2020, and surpassed this reaching 23 per cent.  

COWA general manager Carolyn Murray said she was proud of the region’s achievement.

“Central Otago has earned its international reputation for consistently delivering beyond what you’d expect from a region of our size. Reaching 30 per cent organic certification of our vineyard area is a true testament to the passion and dedication of our growers. 

“We’re privileged to work on some of the most extraordinary land in the world, and we hope wine lovers, commentators, and trade professionals will keep this care and commitment in mind with every drop that they enjoy.”

Lincoln University has partnered with COWA to study achieving 50 per cent of planted area under organic certification by 2030.

Despite conversion costs and financial support challenges, the study highlighted Central’s vibrant peer network, innovative spirit, and growing international market appeal as key to future success. 

While global demand for organic wine is steadily rising, the findings showed an opportunity to educate consumers about the environmental impact of their choices, encouraging a deeper appreciation for environmentally conscious farming principles.

One of Central’s organic producers Carrick winemaker Rosie Menzies said every sip of wine tells the story of the land it comes from.

The vines at Carrick Winery, in Bannockburn. PHOTO: Supplied

“We’d love to see consumers and wine professionals embrace land stewardship in their choices and reviews. It’s a fresh perspective on wine that could truly make a difference, reshaping how people value the connection between wine and the land.”

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