In the latest episode of the Outlet podcast, Tourism Central Otago’s Antz Longman paints a picture of a region that’s focussed on blending tourism, sustainability, and community spirit.

He shares how the industry and Regional Tourism Organisations are collaborating to attract the right visitors, and how with every initiative, from promoting hidden gems to supporting meaningful events, the region is crafting a future that’s as inspiring as its landscapes.

The discussion uncovers hidden gems and ideas for locals and visitors over the summer season. Plus looks at the cross-over between the work of community-led conservation efforts such as Tiaki Maniototo, and how they are using a music festival to bring the community and visitors together to build understanding around the importance of freshwater.

Tourism Central Otago is working to encourage these visitors beyond the traditional locations. Collaborative efforts, including partnerships with platforms like Neat Places, are putting areas such as the Teviot Valley and Maniototo in the spotlight. Regional partnerships such as the Southern Way are encouraging multi region, longer stay itineraries.

“We’re going to see an influx of friends, family, and visitors coming to experience Central Otago and all that it offers,” Antz said.

"This summer we’ve got all the classics, from the local farmers market at the Cromwell Heritage Precinct, the Cherry Stone Spitting Championships, and the classic summer cricket at Molyneux Park in Alexandra.''

"There is also diversity in events calendar however you like your horsepower, with the likes of the Omakau Trots through to highspeed racing at Highlands including the 69th NZ Grand Prix.''

"Events brings bring vibrancy to our community, creating opportunities to connect locals and visitors, and often help fund a range of community groups. An example of that this summer is the 2nd Taieri Wai Music Festival; designed as a platform to not only listen to good music, but unite communities, highlight conservation efforts, and showcase the importance of freshwater.''

Bill Morris, of Tiaki Maniototo, who is organising the Music festival said “You can't achieve good freshwater outcomes without having the whole community on board.''

Listen to the full interview here on The Outlet

Click here to stay up to date with What's On throughout Central over summer.