Thinking about using video to promote your business but not sure where to start? 

You’re not alone. Creating videos can feel a bit daunting at first especially when you’re juggling everything else in your day.

But the good news is, you don’t need fancy gear or heaps of experience to make videos that actually work.

With a few simple tips, you can create content that gets people to stop scrolling and pay attention.

Here are six easy tips to help you create videos that stop the scroll and actually get seen.

1. Start with a strong hook

You've got about three seconds to grab someone’s attention. That’s it.

So whether it’s a bold statement, a surprising question, or a striking image, lead with something that’ll make people pause.

Don’t be afraid to get creative. Add bold text on the screen or kick things off with a visually unexpected moment.

2. Make it mobile-friendly

Most people are watching on their phones, so it pays to think vertical. Stick to a 9:16 ratio (that’s full screen on mobile) and make sure any text is big enough to read on a small screen.

Bright colours, clear visuals, and a product or message that stands out will give you a leg up.

3. Use a video editor to add a bit of magic

You don’t need to be a tech wizard to make things pop. Even simple edits like smooth transitions, basic animations, or fun effects can hold attention for longer.

4. Tell a story your audience cares about

This is where the magic happens. Great videos don’t just sell—they connect.

Think about what your audience needs or struggles with, and highlight how your product or service helps.

Can you make them smile? Surprise them? Make them feel seen? Do that, and they’ll remember you.

5. Don’t rely on sound

Lots of people scroll with the sound off. So if your video doesn’t make sense without audio, you might lose a big chunk of your audience.

Use captions, on-screen text, or subtitles so people can still follow along—no headphones needed.

6. Keep it short and punchy

Under 30 seconds is a good place to start. People have short attention spans online, so get to the point quickly.

If you’re not sure what length works best, check your social media analytics to see where viewers tend to drop off.

The bottom line?

Creating scroll-stopping videos doesn’t mean you need a huge budget or a film crew.

It’s about knowing your audience, keeping things sharp and simple, and bringing a bit of creativity to the mix.

Start with these tips, test what works, and refine as you go.

Your next video might just be the one that gets them to stop, watch—and maybe even buy.