The Alexandra clock will be lit up purple for Baby Loss Awareness Week until October 15 and locals are sharing their experiences of pregnancy, baby and infant loss.

The Alexandra Lions Club will illuminate the town clock to honour the memory of lost children and promote a culture of compassion and support within Central.

One Central man, who lost a baby earlier this year said seeing the Alexandra clock lit up in purple was a deeply meaningful gesture. 

“It’s a symbol of remembrance and a reminder that we are not alone in our grief. 

“In the past people may have hidden and not talked about their grief, and I hope this opens up conversations and helps people heal,’’ he said.

“I hope it brings comfort to other families in our community who have also faced this devastating loss, and honour the lost children and their families.” 

Lions Club president Murray Anderson said every lost child deserves to be remembered.

“By lighting the town clock purple, we hope to spark conversations and provide comfort to those who have experienced this unimaginable loss. It’s a symbol of solidarity and support for families in our community and beyond.”

The Lions invite all residents to join in the initiative by sharing their stories, lighting a candle in memory of their lost little ones, or simply taking a moment to reflect.

“Together, we can create a compassionate environment where families feel supported and understood,” Murray said.

Statistics shared by parent-run not for profit organisation SANDS New Zealand are that one or two of every 10 pregnancies in New Zealand ends in a miscarriage.

One in every 100 pregnancies after 20 weeks of pregnancy in New Zealand ends in a loss and one in four couples here experience infertility.

Approximately 35 other landmarks across New Zealand are lighting up in blue, pink, and purple to raise awareness about pregnancy, baby, and infant loss.

The Alexandra Clock lit up purple for Baby Loss Awareness Week. PHOTO: The Central App

Baby Loss Awareness Week is an annual event that encourages conversations about pregnancy and infant loss, fostering an understanding of the emotional challenges faced by families.

For information about baby loss awareness week or for more resources and support, see SANDS New Zealand.

To share your story use #breakthesilence or contact [email protected]