A picture is worth a thousand words, so the saying goes, and that’s very true when it comes to marketing real estate.

The visuals that make up your property advertising have an enormous impact on potential buyers, often making or breaking whether they bother to come view your home in person.

As a result, it is important to get the pictures right when selling your property.

Photography

Using photos to sell real estate is nothing new. What is new is the standard of photography that buyers expect. Photographs should look professional and there should be plenty of them.

Buyers want to get a real feel for every room in the house and every corner of the yard. They will be scrutinising the photographs and sharing them with family and friends in the lead up to making an offer.

Remember, too, today’s buyers are just as likely to be from out of town as locals – they may never see the house in person and need quality visuals to help their decision making.

At Tall Poppy we like to take photographs that give emotional impact and increase buyer engagement. One way to do that is to take photographs at different times of day. Twilight photos that show your home illuminated by natural light or your house lighting can give buyers a completely different sense of the property, for example.

Video

Video provides the next step up from photos, allowing potential buyers to get a feel for the flow of the house and the spaces.

Many agents now offer video and it’s something sellers should consider. Just make sure it is professionally done rather than someone wandering through your house with a shaky hand-held phone.

Tall Poppy utilises visual content specialists who develop both photographs and videos of a consistently high quality – check out our current listings to see the standard you should be aiming for.

Drones

Drone footage is increasing in popularity as a selling tool, but it is most useful for lifestyle and rural properties. Properties that cover large areas and have interesting contours and natural features will benefit from a flyover.

Drone footage is also useful for showing your surrounding location, for example if your property is near a river or nestled among vineyards.

If you think buyers would benefit from seeing video taken by drone, ask your agent about the possibility.

Floor Plans

It is surprising how few real estate listings include floor plans in their visual marketing. Buyers are forced to piece together the layout from the photos provided.

Yet, floor plans are the most requested visual at Tall Poppy, which is why we include them with all our listings.

Don’t make the buyer have to work to understand your property. Provide them with visuals that tell them what they want and need to know while at the same showcasing your home in its best possible light.

And make sure your agent is up to the job of making your home look picture perfect.