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Property: Choosing your real estate agent

The Central App

Peter Hishon - Property Contributor

09 January 2023, 3:00 PM

Property: Choosing your real estate agent

Selecting an agent to work with when you sell your house is a big decision. This month, as the summer market opens up, we look at some things to consider so you feel comfortable with the person you choose.


In my experience, there are five main criteria clients should apply when choosing who will represent them.


1. Relatability


It’s easier to work with people you like. People want to feel that they are being listened to and that there’s rapport between themselves and the agent. You might talk to several agents about potentially taking your listing, but you will probably connect with one or two above the others.


Sometimes clients prefer to deal with one gender or another, but mostly it boils down to working with someone you think you will get along with.


2. Knowledge of the area


You should make sure your agent has a good knowledge of the local market and current conditions. Ask them about their experience in the area and to give you an overview of the current housing market. Drill down to make sure they know your spot in particular. 


3. The right skills


Make sure the agent you choose is clear that they are vendor focused and that they have the ability to negotiate successfully on your behalf. Ask them why they recommend a particular method of sale. Make sure you feel comfortable that they know their stuff.


4. Transparency


Ask for property appraisals and information on fees and commissions. Check whether marketing costs are included. 


5. Reputation


Last, but definitely not least, consider the agent’s reputation. Reputation is a mixture of integrity and success. 


The majority of people choose the top selling agents in their area, data you can get from online portals like ratemyagent. Search your local area and you’ll see feedback on various agents from past clients.


The Real Estate Authority keeps a public register of agents. You can use this to check agents’ licences and find out if any have had a complaint upheld in the past three years. 


Referrals are also a good way to evaluate an agent. Ask around friends, neighbours and family to find out who does a good job and, perhaps, who doesn’t. In small towns like we have in Central, a good reputation is crucial.


Ultimately, don’t feel like you have to take on the first agent you talk to. Selling a house is a major event and it pays to shop around to find the right agent for you.