Let’s cut through the noise: running your own business is hard.

You’ve gone from being an expert in your field to becoming a one-person corporation.

You didn’t sign up to wear every hat—consultant, marketer, IT specialist, accountant—and yet, here you are.

The pressure is immense. The self-doubt creeps in. And sometimes, you wonder: Am I really cut out for this?

Have you ever:

• Felt terrified that you’re not capable of pulling this off?
• Been overwhelmed by self-doubt, wondering if you’re really doing the right thing?
• Wrestled with imposter syndrome, questioning whether you even deserve to be here?
• Constantly compared yourself to others, feeling like everyone else is smashing it while you’re… just keeping your head above water?

If you hesitated, or even whispered “yes” you’re not alone.

The truth is, we all feel this way at some point.

But I want you to know this: you’re more capable than you give yourself credit for.

You’ve already achieved so much—why stop believing in your brilliance now?

Here’s the real question: What’s stopping you from stepping into your brilliance and letting the world see it?

Let’s unpack this with three steps you can take today to move past the fear and fully own your power.

1. Own Your Value

Are you boldly showing up as the expert, or are you a self-proclaimed card-carrying member of the world’s best-kept secret club?

You’ve spent years, maybe even decades, honing your craft. So why, after all this time, are you still downplaying your value?

You’ve got the expertise, the experience, and the results to back it up. Own it. Shout it from the rooftops. Stop hiding behind modesty or fear of judgment.

Ask yourself:

• What do you truly stand for?
• What’s the work you love doing?
• How are you helping your clients solve real problems?

Remember: you’re not starting from scratch. You don’t need to slash your rates to attract clients. Stand tall, and unapologetically communicate your worth.

2. Be Seen

Are you putting yourself out there, or are you stuck waiting for people to notice you?

I’ve spoken to countless women who are brilliant at what they do, but they’re struggling to be seen and heard by the right people.

Perhaps you’re so bogged down in the day-to-day delivery that you ‘don’t have time’ to market yourself. Maybe the initial flurry of referrals has dried up, and now you’re unsure how to attract new clients.

There is so much noise in the business world that visibility is crucial.

You can’t stay invisible and expect your business to grow.

You need to step into the spotlight. Build your reputation as an authority in your field, speak up, share your expertise, and don’t be afraid to put yourself out there.

It’s your brilliance that will attract the right clients and opportunities to you.

3. Focus on Aligned Opportunities

Not everything deserves your yes.

As your business grows, people will push and pull you in different directions. The temptation to say yes to everything can be strong, but remember: just because you can, doesn’t mean you should.

Focus on the work that aligns with your brilliance—the kind of work that excites you and helps you grow.

Don’t get caught up in projects or clients that drain your energy or don’t align with your values.

Learn to say no to anything that doesn’t move you forward or light you up.

Stay true to your purpose and your passion, and let that guide your decisions.

You’ve come so far. Every step, every win and loss, has led you to this moment.

Now is the time to own your brilliance.

It’s time to stop playing small, stop waiting on the sidelines, and step into your power.

Are you ready to take that next step?

Your brilliance is ready to be seen.