Thinking about selling your home but not sure if winter is the right time?

Don’t rule it out just yet. In Central Otago, winter can actually be one of the best times to list your property, and here’s why.

1. Less competition means more eyes on your property

Winter typically sees fewer homes on the market, which means your listing won’t be lost in the crowd. Serious buyers are still out there and often more motivated.

Many are looking to buy quickly so they can move in before spring or summer.

2. Central Otago looks magic in winter

Snow-capped ranges, bluebird skies, and quiet, scenic vineyards… Central Otago really knows how to show off in the colder months. 

Let cosy features like fireplaces, double glazing, and quality insulation take centre stage this winter, it's the perfect time to highlight the warmth and comfort your home offers.

3. Winter buyers are thinking ahead

Many winter buyers want to secure a home now and move later, whether it's to beat the spring rush, get ahead of interest rate changes, or plan around the school year.

It's also a key time for investors who are on the lookout before the traditional spring upswing.

4. Create a feel-good first impression

In winter, it's not just about what a home looks like. It’s how it feels.

Warm lighting, heating, and thoughtful staging can make your home feel like a welcoming retreat. Buyers will imagine themselves relaxing by the fire or coming home to comfort on a frosty day.

“Recently, on a newly renovated older home in Alexandra, we had professional staging done as the home was empty, creating a cosy, welcoming feel that suits the season; the results were outstanding, our owner was delighted, and the sale price was $25,000 above expectations on a tough market.”

5. Show off year-round value

Highlight how your home performs no matter the season.

Talk about efficient heating, sun-soaked living spaces, and frost-smart landscaping. Features like reduced condensation, well-placed insulation, and sunny winter mornings are a real bonus.

6. Sell the Central Otago lifestyle

This region isn’t just about property, it’s about lifestyle.

Think nearby ski fields, wine trails, snow-dusted walks, and winter festivals like the Clyde Wine & Food Harvest or the Alexandra Blossom Festival (just around the corner).

Many buyers are searching for a holiday base or a lifestyle change, and winter is when they start dreaming.

7. Digital-first buyers are active now

Shorter days and cooler weather mean more time spent browsing online.

Make your listing stand out with strong, engaging visuals.

For example, we use our new Digital Reach Campaign (already performing better than online platforms) for:

• Quality professional photography
• A walk-through video or virtual tour
• A description that sells the lifestyle, not just the specs. Help buyers see the full picture

Help buyers see the full picture.

Yes, it’s winter, but many are already picturing spring.

Talk up the garden, fruit trees, sunny outdoor spots, and summer potential. If there’s land or lifestyle appeal, show how it works year-round.

Ready to sell this winter?

If you're considering selling in Central Otago, now could be the perfect time. A well-presented home with strong digital marketing and messaging can stand out even more in winter – and I’d be happy to help you make the most of it.

Let’s chat and get your home in front of the right buyers, right now.