Let’s call it for what it is - hustle culture is broken.

Somewhere along the line, we bought into this idea that busyness = progress. That the more we push, post, chase and “keep up,” the more likely we are to succeed.

But I’ve seen it over and over again. You can be the busiest person in the room and still be nowhere closer to a sustainable, profitable business.

Because activity doesn’t equal impact. And noise doesn’t build trust.

What’s missing?

Meaningful value. Consistent positioning. A clear strategy.

That’s the difference between a noisy business and a trusted brand.

The people around you - your clients, your team, your community - don’t need you showing up just to tick a box.

They need to know you’re in their corner – that your work helps them move towards the life, business or success they’re craving. That you’re not here to churn and burn, you’re here to serve.

I’ve felt this shift in my own work over the past few years. I stopped chasing “growth for growth’s sake” and started deepening how I serve the people already in my world. That’s where trust builds. That’s where results compound.

Take the Elevate EAP I launched recently with Anastasia from Work Happy. A private wellbeing hotline for our Elevate members – not because it’s profitable, but because it’s powerful. That move said, I see you. I’ve got your back. Let’s grow – sustainably. That’s the business I want to build.

And that shift didn’t happen overnight. It’s taken time, belief, and the discipline to keep showing up. But now? People are reaching out. They see the consistency. They trust it – because I trust it.

If you’re ready to grow your business with more clarity and less chaos, here are three moves to consider right now:

1. Stop feeding the content machine and start owning your message.

Don’t post for the algorithm. Post for the person you want to help. Say what matters. Then say it again.

When you start showing up with intention – sharing your lens, your language, your unique point of view – people begin to associate you with something specific. That’s how authority builds. Not from saying everything… but from saying the right things, consistently.

The clearer you are on what you stand for, the easier it is for others to remember you, refer you, and buy from you.

2. Don’t chase every lead. Cultivate better ones.

The goal isn’t to appeal to everyone – it’s to magnetise the right people.

That means shifting your energy from spray-and-pray marketing to relationship-building. Send the follow-up email. Reconnect with that past client. Share something useful with a warm lead.

The better your relationships, the stronger your pipeline. Because clients aren’t just buying what you do - they’re buying why you do it and how deeply they feel you understand them.

3. Design your product ecosystem with simplicity and impact in mind.

Too many experts overcomplicate their offers and proposals – and it costs them sales.

You don’t need to have 6 services and 4 price points. You need one clear signature offer (maybe two) that speaks directly to the transformation your best-fit client wants. Position it well. Price it with conviction. Then go all in on making it easy to understand, easy to access, and even easier to say yes to.

Simplicity scales. Clarity converts.

This isn’t about doing more. It’s about doing what matters - with clarity, purpose, and power.

Because the people who are standing out right now?

They’re not the loudest. They’re the clearest. The most consistent.

They’ve decided what they want to be known for – and they’re building from there.