Whether you’re selling your family home in Alexandra, a holiday hideaway in Clyde, or that special slice of lifestyle land outside Cromwell, one decision will make all the difference: Choosing the right real estate agent.

It’s not just about who has the flashiest sign on the main street.

Here in Central Otago, where properties are as unique as the people who own them, you want someone who knows the market inside out, understands our communities, and can guide you through every step with honesty and skill.

Here’s what to look for.

1. Local knowledge is gold

Central Otago’s property market isn’t just “the market”, it’s a patchwork of micro-markets.

Cromwell buyers aren’t always after the same thing as those in Roxburgh or Bannockburn. A good agent understands the seasonal shifts, the quirks of different towns, and how to talk about your property in a way that speaks to the right buyers.

Tip: Ask your potential agent about recent sales in your area. If they can tell you which homes sold, for how much, and why, you’ve found someone tuned in.

2. A track record that speaks for itself

Don’t be shy about asking for results. How many properties have they sold in the last year? What was their average time on market? Did they sell above, at, or below the asking price?

In a region where word-of-mouth counts for a lot, a proven history of happy clients is worth its weight in gold.

3. Marketing that goes beyond the basics

In Central Otago, your buyer might be just down the road… or living in Auckland dreaming of making the move.

That means you need an agent who can market locally and nationally, combining online platforms, digital reach (ask your agent to explain this) as many can vary in reach, professional photography, social media, and print in the right mix.

Watch out for: Agents who rely on the same cookie-cutter listing format for every home. Your place isn’t “just another listing” — it’s someone’s future home or dream project.

4. Straight talk (and good listening)

Selling a property can be emotional — especially if it’s been in the family for years.

You want someone who listens, asks the right questions, and gives you clear, honest advice (even when it’s not what you want to hear).

The best agents know when to push for the best deal and when to protect a seller from an offer that just doesn’t make sense.

5. The right fit for you

You’ll be working closely with your agent, so you need to trust them and feel comfortable. If you feel pressured, brushed off, or like they’re just chasing the commission, move on.

Some agents will try to gain your business by over stating the value, do your own homework and don't be led astray, this can become a costly mistake on a falling market, or worse still your property becomes very stale as the months go by without a sale.

Sometimes the best way to choose is simply to ask yourself: "Would I trust this person to sell my own family’s home?"

Final thoughts

Here in Central Otago, real estate is about more than just transactions, it’s about people, stories, and communities.

The right agent will not only get you the best possible result but make the whole process feel a lot less stressful.

Do your homework, ask questions, and trust your gut. The perfect agent for your property is out there — and when you find them, you’ll know.