Sofia Vergara’s coffee brand, Dios Mio Coffee, has taken the market by storm since its July launch, generating an impressive $222K in monthly sales—all in just four months!

How did they pull this off? Other than Modern Family star Sofia Vergara being ambassador they used a mix of smart tools, creative engagement, and a focus on customer experience. If you're a small business owner, there’s plenty to learn from their journey. Let’s break it down:

The Secret Sauce: Tools Powering Dios Mio’s Growth

1. Crazy Egg – See Your Site Through Your Customers’ Eyes

This heat-mapping tool gives a behind-the-scenes look at how visitors interact with your site. You can see where they click, how they scroll, and where they drop off.

Why it’s useful:

• Identifies problem areas that might be costing you sales.
• Helps you tweak your website to improve user experience and boost conversions.

Think of it as having a roadmap for turning curious browsers into loyal buyers!

2. Octane AI – Engaging Customers Through Fun Quizzes

Quizzes aren’t just for social media—they’re a great way to engage customers and guide them toward the right product. Dios Mio’s quiz helps customers pick a coffee that matches their taste and personality.

Here’s why it works:

• Customers answer fun questions like their coffee-making habits and where they’d love to sip coffee with Sofia Vergara.
• At the end, users are prompted to share their email for a 10% discount, turning them into subscribers and potential buyers.

This playful approach isn’t just entertaining—it’s strategic. The quizzes grow their email list and help convert one-time shoppers into repeat customers.

3. Recharge Subscriptions – Turning One-Time Buyers Into Loyal Fans

Subscription models are perfect for products people buy regularly, like coffee. Dios Mio makes their subscription option crystal clear with a “Subscribe and Save” button right on their homepage.

Why it works:

• Customers can choose their coffee type, roast, and delivery frequency.
• Subscriptions encourage repeat purchases, increasing the average order value (AOV) and building steady, recurring revenue.

This system is simple to set up with Recharge and comes with top-notch support—no coding required!

What If You Don’t Use Shopify?

The good news is, you don’t have to use Shopify to implement these strategies. Many platforms offer similar tools and plugins that can help you:

• Track user behavior (like Crazy Egg).
• Engage with quizzes (like Octane AI).
• Introduce subscriptions (like Recharge).

With a little research, you can find options that fit your platform and budget.

Ready to Brew Up Some Ideas?

Dios Mio Coffee’s success is proof that small, creative tweaks can lead to big results. 

Whether it’s using quizzes to engage customers, adding a subscription model, or improving your website’s user experience, there’s inspiration here for every business.

Which brand will we be spying on next? 👀