Last night, while watching The Rookie with the kids (yes, we’re a bit behind, but completely hooked), something surprising happened. Between the action scenes and snack runs, I built a complete Easter landing page for our Shopify store.

No developers.

No design team.

No detailed brief.

Just me—and some incredibly smart AI tools.

It wasn’t planned. I had been meaning to set up the page all week, but life kept getting in the way.

So, I decided to give it a go while the kids were winding down for the night. I opened my laptop on the couch, fed a few prompts into the AI tools I’ve been testing, and just like that—it came together. Page built. Copy done. Images generated.

All while still keeping up with the plot twists.

This kind of thing used to take a whole team and multiple days.

Now? It’s within reach of anyone willing to explore what's possible.

And yet, for many retailers, AI still feels like this big, technical mystery—one more thing on an already full plate.

With new tools appearing constantly and time being tighter than ever, it’s easy to feel overwhelmed.

But stories like this—where everyday tasks are made simpler, faster, and even a little bit fun—are becoming more common.

This isn’t just about future-proofing anymore. It’s about working smarter now, using tools that are already here, already powerful, and surprisingly accessible.

Retail is changing fast. And sometimes, that change looks like building a fully functioning online page during a Tuesday night TV binge.