Colourful flags depicting produce from the Teviot Valley may brighten Roxburgh’s main street in future.

The Teviot Valley Community Board praised an idea put forward yesterday by a resident, to create brightly coloured flags showing images of fruit and other local produce.

The resident, who told the Central App she did not wish to be named and preferred for the community to lead the project, offered to pay for a trial flag depicting an apricot, at an estimated cost of $500.

The aim was to take the opportunity to promote local fruit to passers-by to encourage sales and celebrate the valley’s produce.

Board chairman Raymond Gunn suggested the whole street could be supplied with the new flags which could be taken down over winter to promote their longevity.

Others suggested sheep and local scenery could also be shown as a way of promoting the valley’s wider attractions.

Teviot Valley Community Board member Cushla Aitchison

Board member Cushla Aitchison favoured fruit and other produce being featured on the flags, which she felt would liven up the main street.

Raymond requested that Central Otago District Council staff look into how the idea could be progressed and how council’s regional identity branding could be effected or incorporated.

Council had already indicated they would not wish for the council logo to appear on the flags, the meeting heard, although some members felt it would help to associate the promotional message with the rest of Central Otago if district-wide branding did appear.