A new initiative at this year’s Wānaka Festival of Colour is helping more people in the community access the festival’s world class performances.

The ‘pay it forward’ option at checkout allows ticket buyers to donate the cost of a ticket to someone who might not otherwise be able to attend, festival executive director Ruth Heath said. 

“Thanks to the generosity of our festival-goers, we’ve sent more than 30 free tickets across a broad range of shows, including ones sold out, to Community Link to share with their clients,” Ruth said.

She said the ‘pay it forward’ initiative was a “triple win”.

“Donors feel great about giving, we receive the ticket sales, and the recipients get to enjoy an unforgettable festival experience that has been gifted by a caring person in the community.”

Community Link general manager Kate Murray told the Wānaka App the initiative was “a treat many of our clients wouldn’t have thought possible”.

“We’ve already seen first-hand how powerful it is for people to be given the opportunity to attend events like these. It’s not just about the show itself – it’s about offering people moments of fun, connection, and belonging,” she said.

“It’s an amazing opportunity for those who often feel excluded from cultural events, and we’re thrilled the Festival of Colour selected Community Link to be part of it."

Anyone who would like to ‘pay it forward’ can add a gift ticket when they complete an online booking..

“It’s heartwarming to see the community rally behind this and we’d love to spread the word and keep the kindness rolling,” Ruth said.

Wānaka Festival of Colour will take place from March 29-April 26.

Read more: Wānaka Festival of Colour reveals ‘fabulous lineup’

PHOTO: Deanna Gerlach