Elaborate bras are on display in Clyde this week, all in the name of charity.

Clyde and Districts Lions Club members embellished a dozen bras in support of Breast Cancer Awareness Month, and those masterpieces are now on display at Central Cycle Trails.

Lions club member Anna Lind said the aim was to create a fun, interactive project.

“Once we started it was a lot of fun and I certainly wouldn’t hesitate to do it again.”

After talking to staff at Central Cycle Trails, it was suggested the bras be displayed to help raise money for the Breast Cancer Foundation of New Zealand (BCFNZ), while also creating more conversation around the topic.

Central Cycle Trails co-owners Brendon and Kerry Urlich, who is a radiation therapist at Auckland Radiation Oncology, welcomed the idea.

One of the many bras decorated in support of the BCFNZ's annual awareness campaign. PHOTO: Central App

Every year, about 240 women are diagnosed with breast cancer in the Southern region.

Anna said $55 had been raised by the bra project so far, and she was hopeful that money would remain local.

“We’ve had a lot of people in and a lot of laughs.”

The bras will remain on display throughout the rest of the month.

As part of the month-long awareness campaign, BCFNZ will host its annual Pink Ribbon Street Appeal on October 27-28.

All money raised goes towards BCFNZ’s work to advance breast cancer research, educate New Zealanders about the importance of early detection, and support patients through their treatment and recovery.