The Central App

Blossom festival hits back over comments of self-sustainability

The Central App

Aimee Wilson

02 May 2024, 5:15 PM

Blossom festival hits back over comments of self-sustainabilityDiscussions have been held over future funding for the Alexandra Blossom Festival. PHOTO: Clare Toia-Bailey

The Alexandra Blossom Festival committee is disappointed by comments made by the Vincent Community Board (VCB) this week that it should work towards becoming financially self-sustainable. 


Festival organiser Martin McPherson, who sits on the VCB, was not privy to the discussion and declared a conflict of interest - removing himself from the meeting.



Festival treasurer Tim Coughlan spoke to the recent grant application on Tuesday and said he was “deeply disappointed’’ to hear the comments made by council staff and board members about the festival’s sustainability. To his knowledge this has never been raised as an issue with the festival committee.


The VCB has granted $20,000 for this year’s festival - less than a tenth of the cost to run the event ($224,400), and $4000 less than what it received last year.


Tim said when the opportunity arose to clarify any issues or concerns the VCB had with supporting the festival, they chose to remain silent, with discussions about sustainability held after he had left.



VCB chair Tamah Alley said, when approached for comment, Tim could have remained for the discussion, and she acknowledged to him that she could have specifically invited him to, and will in the future.


“It was important for the board to have a conversation directly with the blossom festival committee rather than through alternate channels. 


“I have spoken with members of the committee and we all look forward to meeting soon to talk through how to support this event into the future.”



She said the VCB “whole heartedly” supported the festival, “and as the current cost of living makes life challenging, it is important that fun events in our community remain accessible to as many people as possible. The committee has always strived for this by subsidising entry fees. It is important to consider all options with a long-term view to ensure this event remains accessible and viable for years to come."


The Alexandra Blossom Festival has been a cornerstone event in Alexandra and the wider region for 67 years, attracting visitors from across New Zealand, and internationally. The past two years saw more than 12,000 people attend the Party in the Park - with 17,500 attending the Grand Parade - many of them from out of town.

 

Festival chair Sharleen Stirling-Lindsay said the festival had survived more than six decades despite the odds, and was a not-for-profit entity that relied heavily on generous sponsorship, grants and donations.

 

“The festival has survived recessions, Covid-19 lockdowns, extreme weather and a cost of living crisis, but only with the support of the community and key grants and sponsorship stakeholders.  


“Where other events have folded, the blossom festival is still standing, proving the not-for-profit event is sustainable, with the support of generous sponsorship, grants and donations,’’ she said.

 

Sharleen said she welcomed the opportunity to discuss with members of the Vincent Community Board any concerns they may have regarding the festival.

 

“We have always said the festival is by our community, for our community - but if our own community can’t afford to go, then what’s the point?’’