More than seventy Central business leaders discovered new ways to tackle business problems during an Artificial Intelligence (AI) seminar hosted by The Central App last week.

Australian-based marketing strategist and AI expert Kelly Slessor returned to Central to run three seminars, following a successful session held at Monte Christo in 2024.

The advanced two hour session, held three times on Friday, covered how people can use custom Generative Pre-trained Transformers (GPTs) to write content (social posts, blogs, emails, plans), creating AI-powered standard operating procedures to train teams and scale faster, and automating proposals and administration.

Attendees at the lunchtime workshop were from a variety of sectors including IT, hospitality, law, finance, real estate, healthcare and media. Photo: The Central App

Kelly encouraged attendees to think of a business problem or issue from within their operations and run it through an AI project planner to understand the customer, the problem, impact of it and how success could be measured; before looking at spending any money on a technical or AI solution. 

She showed attendees the rapid rate of development in this arena; including demonstrations of image, video, and presentation creation tools.

Kelly’s presentation included a clip of herself including her voice as an animated dog - at the click of a button. PHOTO: The Central App 

Staggering figures surprised attendees with 97million people expected to work in the AI space by 2025, and usage of ChatGPT eclipsing TikTok (4.7billion visits in Feb 2025).

Her tool recommendations were Open AI (includes video tool Sora), Gamma (for presentations), Midjourney (for images).

“[When] you’re inducting a custom GPT; ask yourself what knowledge does it need to know,” she said. 

In her job keeping up with the news around AI was extremely difficult as things were moving so quickly she said.

Kelly said the three big AI models to watch were Manus, DeepSeek and Open AI.

Feedback from attendees was that it was exhilarating and a little scary to see the applications in action.

Some business leaders in the room were already using AI applications for summarising email chains, diary management, research and restaurant bookings. 

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